By Gonzalo López Martí – LMMIAMI.COM
- If you don’t like bawdy analogies & explicit turns of phrase or if you have a distaste for all things Kardashian-ralated , you might want to stop reading here.
- Unfortunately, I could not find a sanitized way to describe some of the thinking below.
- Let’s see.
- Foreseeing the social media scenario coming our way a few years ago, Jon Bond, founder & partner of legendary 90s agency Kirshenbaum & Bond coined this phrase: “In the future, marketing will be like sex: only losers will have to pay for it.”
As part of the network’s ongoing dedication and commitment to servicing the U.S. Hispanic audience, Azteca America announced today that it has signed an affiliate agreement with KDKJ, to be broadcast on channel 27.2 in Tyler/Longview, Texas. 
In today’s ever-more-digital environment, social media (Twitter, Facebook, etc.) is an integral part of our lives, shaping how we interact, share ideas, follow news and form opinions, including consumer preferences.
In the age of social media, the editor is fast replaced by the algorithm; curation and distribution comes from our friends, not newsstands; and our opinions are further reinforced and entrenched by selection bias. With major elections underway in the U.K. and U.S., with massive changes in journalism and news brands considering Faustian pacts with Facebook, now seems like a good time to discuss this issue.
NBC UNIVERSO, the modern general entertainment cable channel for Latinos, premieres the second episode of the scripted mini-series from Mexico, “Crónica de Castas,” this Sunday, April 26 at 10pm ET/PT.
There’s no stopping the music industry’s digital transformation, based on recent research. According to data from the International Federation of the Phonographic Industry (IFPI), digital music revenues worldwide rose nearly 7% last year to hit $6.85 billion, tying physical sales in share for the first time, at 46% each. The remaining 8% was from performance rights and synchronization.
For those of you who may have been buried under a rock the last week or so, the Internet saw the premieres of “Daredevil” on Netflix, the “Game Of Thrones”’ season opener and trailers for “Batman vs. Superman,” “Fantastic Four,” “Ant-Man” and the most amazing, awe-inspiring trailer of them all: “Star Wars: The Force Awakens.” I have never watched so much online video and then read about what I’d just watched in forums and blogs as I did last week!
Our viewing patterns are shifting and can now watch where we want, when we want. The explosion of devices has given us more access to content and brands than ever before. While the television is still the screen of choice for viewing video content, device proliferation and social-media interaction is shifting the power from the provider to the people. By Tony Boyte, Research Director
The Empire State Building will shine red on Sunday, April 26, in honor of Telemundo 47 New York’s semi-centennial anniversary. Owned by NBCUniversal, Telemundo 47 New York / WNJU is Telemundo’s local television that serves Spanish-language viewers in the New York Tri-State area. Launched in 1965, Telemundo 47 was the first local television station to air Spanish-language programming in the New York market.
Azteca America announced the premiere of Baila si Puedes (“Dance if You Can”), a new show hosted by Tania Rincón that brings together 16 celebrities and 16 professional dancers to face different dance challenges. Evaluating their performances will be a panel of judges composed of Ema Pulido, Kalimba, and Aylín Mujica. Baila si Puedes premieres Monday, April 27 at 7:00 pm/ 6:00 pm C on Azteca America.
The Interactive Advertising Bureau (IAB) released “The Changing TV Experience: Attitudes and Usage Across Multiple Screens,” an in-depth study that explores new ground in the ongoing dramatic shift in consumers’ television viewing habits, and offers marketers insights into reaching audiences as connected TV ownership and multiscreening become more prevalent.
In today’s connected world, consumers can use social media to share their experiences and opinions with friends and followers, in an instant. And when it comes to television, they’re sharing and commenting through social media not just about storylines and stars, but also about the surrounding ads, brand integrations and sponsorships. This behavior has introduced a new key objective for some advertisers: turning paid media into earned media.
There’s still plenty of room for Instagram adoption among companies.
In this role, Silar will lead the development and execution of NBC UNIVERSO’s programming strategy to foster the network’s continued growth, and drive all facets of content acquisition, development and production for the channel. In addition, she will align with NBCUniversal’s Hispanic Enterprise and Content, as well as NBCUniversal, on strategic programming opportunities.
WAPA Television has secured exclusive rights to the 2016 Miss Universe Puerto Rico Pageant.
Mobile advertising can be an effective channel when done well, but similar to other channels, there are a few misconceptions. Steve Ahlberg, vice president of revenue and product management at US media conglomerate Gannett, spoke with eMarketer’s Rimma Kats about the top misconceptions of mobile advertising and where marketers and agencies are at in overcoming them.
Univision Communications Inc. announced that after an incredible run of more than 53 years, Univision Network’s top-rated variety show, “Sábado Gigante” (Giant Saturday), hosted and created by Don Francisco, will end its current cycle on Sept. 19, 2015 to coincide with the end of the 2014-2015 broadcast television season.
Millennials have made smartphones a totem of their generation. Even as smartphone penetration climbs among older consumers, millennials are the ones making the most of the device’s capabilities.
From keeping tabs on friends via social media to skipping lines at the store by shopping online, technology continues to reshape our everyday habits. In fact, nearly seven-in-10 (69%) global respondents to a recent survey think face-to-face interactions are being replaced with electronic ones. And the digital landscape is only getting more crowded, as a new wave of digital devices, such as wearable and connected car technologies, gain traction.
The campaign includes an interactive nationwide CineTransformer tour, a digital special featuring 15 episodes titled “Los Secretos de El Señor de los Cielos”, an on-air recap special, a collectible comic book, a dedicated Facebook application and a 19-hour surveillance feed footage available hours prior to the premiere for fans to monitor Aurelio Casillas behind bars.
