Media

April 1 marks 100 days until the kick-off of the Toronto 2015 Pan American Games. As the official and exclusive presenter in the U.S., ESPN and ESPN Deportes celebrate the countdown with comprehensive multiplatform content, highlighted by the debut of special programming and the launch of a digital destination, hosting all the action around the “road to Toronto 2015” and beyond.

GolTV has acquired the broadcast rights to the Portuguese Cup (Taca de Portugal).

Movie viewers in North America are frequenting the theater less often.

More than three-quarters (76%) of brand marketers consider programmatic buying in mobile advertising to be an important development, but despite this enthusiasm, relatively low numbers of marketers are currently purchasing ads programmatically, according to a new study commissioned by the Interactive Advertising Bureau’s (IAB) Mobile Marketing Center of Excellence and conducted by Ovum.

Mobile telecommunications companies enjoy a strong cultural traction with particular cultural relevance to youth from gen y to z. We recently sat down with Pippa Dunn, CMO of pioneering telecommunications company EE, as part of our In the Marketer’s Chair series and asked her, what can brand owners learn from this culturally connected category?

Entravision Orlando announced the launch of their new morning show starting on Monday, March 30, 2015 hosted  by seasoned radio personalities Arnaldo Olieveri “JR al Aire” and Mariela Chópite. 

Univision Local Media announced the launch of a regional morning newscast in Texas, “Noticias Texas Primera Edición” (Texas News First Edition). Based in Houston, the newscast will air across Univision stations in Dallas, Houston, San Antonio, and Austin on weekdays from 4 a.m. to 6 a.m. beginning on Monday, April 6, 2015.

Azteca America announceds the broadcast of Camino a Premio Mujer, a special program in advance of the awards show Premio Mujer.  Bringing together women who have distinguished themselves in a wide range of professional fields and honor their work to advance the cause of women, the special airs Sunday, March 29 at 8:00 pm / 7:00 pm C.

Telemundo Las Vegas / KBLR announced that Adriana Guzman has been named Weather Anchor for Noticiero Telemundo Las Vegas weekdays at 5:30 PM and 11 PM.

Telemundo presents the special program “Siempre Selena,” dedicated to singer Selena Quintanilla twenty years after her death, this Sunday, March 29 at 6PM/5C

In the second year of Spanish-language Emmy Award categories, ESPN Deportes receives four Sports Emmy nominations: two in the Studio Show category and two in On-Air Personality.

Mobile ad spending continues to increase at the expense of desktop, taking more and more share of marketers’ digital ad dollars, according to new figures from eMarketer. In 2015, mobile ad spending in the US will increase 50.0%, reaching $28.72 billion and accounting for 49.0% of all digital ad spending. By 2019, mobile ad spending will rise to $65.87 billion, or 72.2% of total digital ad spend.

Univision Miami announced the appointment of journalist Ambrosio Hernandez as chief anchor in an expanded role that includes Local TV, Radio

NBCUniversal’s Telemundo and NBC UNIVERSO, the official broadcaster for Spanish-language of the FIFA World Cup™ in the U.S. across all video platforms, announced details of their plans to telecast four 2015 FIFA Soccer Events.

The National Basketball Association (NBA) and Univision Deportes, the sports division of Univision Communications Inc., announced a new multiyear partnership that will provide fans with Spanish-language NBA content across Univision Deportes’ multimedia platforms, and activation around NBA signature events.

MundoFox announced he premiere of two new series: the highly-anticipated El Capitán Camacho and the epic love story Sura y Seyit, Amor en Guerra.

The survey, completed this March, revealed that 70 percent of respondents considered their blog their business, with 41 percent being solely accountable for all aspects of the blog’s production and amplification, including content creation, editorial posts and social media sharing.

The Hispanic market’s affinity towards wireless prepaid services is keeping the prepaid segment growing among Hispanics, according to Eric Fogle, CEO of ShareTracker, the largest U.S. market research company dedicated to telecom market share and flow share measurement products and analytics.

This solution guide is for marketing leaders who are struggling to close the growing gap between consumer media consumption patterns and CMO know-how.

The San Francisco Giants today announced that Telemundo 48 Area de la Bahía / KSTS will continue to be the official Spanish-language television partner of the 2014 World Series Champion San Francisco Giants.