Media

It’s no secret that millennials are attached to their mobile devices, and recent research from My.com, conducted by Survey Sampling International (SSI) in October 2014, set out to determine just how much time this demographic spent with their beloved smartphones and tablets.

Mobile data traffic is set to soar, and based on recent research, Hispanics are a big usage driver in the US.

One of the great joys of our Infinite Dial series is we can track items from so far back.  This year we brought back some questions about media in general that we had asked in the past.   Here’s one we didn’t show: We asked “Among the Internet, newspapers, radio and television which one is the least essential to your life?”

Univision News announced that it has been honored by The Norman Lear Center with an Achievement in National Investigative Journalism Walter Cronkite Award for its exploration of the dramatic exodus of Central American children to the U.S. in a special titled “Entre el Abandono y el Rechazo” (Between Abandonment and Rejection) led by Univision News anchor, María Elena Salinas.

Discovery en Español announced that it has started the production of the second season of the highly rated series TEXAS TROCAS, a docu-reality that follows the Méndez, a Mexican-American family who began their trucking business 40 years ago with one big rig and a dream and which has grown to be one of the best in the country. 

NBC UNIVERSO will air live the first race in the NASCAR Mexico Series – The Toyota 120 – from Phoenix International Raceway in Avondale, Az., on Friday, March 13, at 10 p.m. ET. The race will be 120 laps under the lights covering 120 miles.

The 2015 Puerto Rico Basketball League season, including both regular season and playoff games, exclusively on WAPA América.

Programmatic advertising burst on the scene several years ago. Initially popular as a way to get the best rates on banner advertising, programmatic eventually spread to mobile, social and video. Now, the programmatic world is buzzing about something else: TV.

Of the different types of learning technologies available, students found that adaptive learning technologies were the most effective, with 85 percent indicating a moderate or major improvement in grades.

If they only knew. Not that anyone has to tell them that they’re hot, lack of self-esteem has never been an issue with Latinas…but boy, are they hot!  by Pedro de Cordoba – Chief Strategy Officer / Eventus

The “haters” are the doomsday scenario fans that have declared TV dead, and long live digital! Then there are the TV-hater contrarians, who argue that TV is still a formidable medium in terms of reach, penetration, ability to engage, etc.

FOX Deportes airs a doubleheader on Sunday, March 8, the first of three twin-bills slated on the network during its inaugural MLS season.

Millennials are some of America’s most connected consumers, with an infinite number of entertainment options available to them in the palms of their hands. But while advertisers and marketers spend significant amounts of money, time and effort to reach Generation Y across the many different platforms available today, they should remember to connect with these young adults on one of the original platforms for consuming content—radio.

A sneak peek at brand new data from Horowitz Research’s FOCUS Latino study shows that Hispanics are more than just a mobile audience.

As an email marketer, you know that getting mobile right is essential for an effective digital marketing program. But maybe your boss still isn’t convinced. How about a few numbers to show why mobile matters — and why email should own it?

Entravision Communications Corporation  announced that the company’s Entravision Solutions Audio Network has entered into an agreement to syndicate its marquee “El Show de Erazno y La Chokolata” to Univision Local Media in five Univision radio markets across the United States beginning March 5, 2015.

MundoFox announced the premiere of Los Golden Boys, executive produced by Mario López and boxing superstar Oscar De La Hoya. 

Stardome Radio Networks (a division of Stardome Media Group) announced  the offering of 25 new syndicated (24hrs per day/ 7 days per week) radio formats targeting the emerging U.S. Hispanic Market and abroad.

Azteca America announced the premiere of La Mujer de Judas, a mystery telenovela starring Anette Michel, Víctor González, and Andrea Martí.  La Mujer de Judas premieres Monday, March 9 at 10:00 am / 9:00 am C on Azteca America.

Nat Geo Mundo’s QUIÉN MATÓ A JESÚS, produced by Scott Free Productions and based on the New York Times best-selling book by Bill O’Reilly and Martin Dugard, dives deep inside the historical story of how Jesus’ message and preachings led to his persecution and execution by a group of conspirators who saw him as a threat to their power.