Media

NBCUniversal’s Telemundo and NBC UNIVERSO, the official broadcaster for Spanish-language of the FIFA World Cup™ in the U.S. across all video platforms, announced details of their plans to telecast four 2015 FIFA Soccer Events.

The National Basketball Association (NBA) and Univision Deportes, the sports division of Univision Communications Inc., announced a new multiyear partnership that will provide fans with Spanish-language NBA content across Univision Deportes’ multimedia platforms, and activation around NBA signature events.

MundoFox announced he premiere of two new series: the highly-anticipated El Capitán Camacho and the epic love story Sura y Seyit, Amor en Guerra.

The survey, completed this March, revealed that 70 percent of respondents considered their blog their business, with 41 percent being solely accountable for all aspects of the blog’s production and amplification, including content creation, editorial posts and social media sharing.

The Hispanic market’s affinity towards wireless prepaid services is keeping the prepaid segment growing among Hispanics, according to Eric Fogle, CEO of ShareTracker, the largest U.S. market research company dedicated to telecom market share and flow share measurement products and analytics.

This solution guide is for marketing leaders who are struggling to close the growing gap between consumer media consumption patterns and CMO know-how.

The San Francisco Giants today announced that Telemundo 48 Area de la Bahía / KSTS will continue to be the official Spanish-language television partner of the 2014 World Series Champion San Francisco Giants.

Univision Communications Inc. has launched a mobile and tablet game app for Nuestra Belleza Latina (Our Latin Beauty) featuring this season’s contestants. Nuestra Belleza Latina Casino is Univision’s first licensed mobile game app for a show.

The Emmy-nominated epic miniseries “The Bible” (La Biblia), comes to Telemundo in Spanish for the first time ever on Wednesday, March 25th at 8pm/7c, through Good Friday.

The first of 12 two-hour annual live Premier Boxing Champions on ESPN (PBC on ESPN) telecasts is scheduled for Saturday, July 11, at 9 p.m. ET on ESPN and ESPN Deportes.

GolTV has secured a multi-year deal with IMG sports media company to broadcast the William Hill Scottish Cup.  

Results from the SMoX research confirm that marketers would significantly increase their overall campaign ROI, without increasing budget, by simply adjusting mobile spend upwards. The study also showed that mobile is a strong driver of campaign performance across the entire purchase funnel. From upper funnel metrics like awareness and image, to purchase intent and actual behavior (foot traffic or sales), the empirical evidence proves that mobile has a fervent contribution to campaign results, justifying a double-digit allocation of the entire media budget (not just digital) to mobile.

Trujillo will lead the Fútbol de Primera’s sales force as it continues to move forward with its offering of FDP’s exclusive soccer opportunities including this summer’s Upcoming Copa America from Chile, CONCACAF ‘s Gold Cup 2015, 2016 Copa America Centenario to be played in the US; 2017 FIFA Confederations Cup, 2018 FIFA World Cup Qualifying and all the games of  Mexican National Team .

Telemundo 52 Los Angeles / KVEA announced that Lizette Carbajal has been named Vice President of Community Relations.

Pasiones will premiere the Telemundo original series, “Historias de La Virgen Morena” (Stories of the Virgin of Guadalupe), in the U.S. on Monday, March 16, at 3pm ET/12pm PT.

So Facebook is No. 1 by a long mile. But to me this data is highly incomplete and therefore irrelevant.

Telemundo announced a 360° degree sponsorship initiative in support of season three of the network’s  singing competition “La Voz Kids,” which returned on Sunday, March 15 at 8pm with exclusive brand integrations from AT&T, State Farm and Chrysler brand.

Telemundo announces the premiere of the global hit telenovela “Avenida Brasil,” on Monday, April 6 at 8pm/7c.

Telemundo 47 New York / WNJU announced that Nilda Rosario has been named Anchor for Noticiero 47 Fin De Semana on weekends at 5:30 PM and 11 PM.

Buddy Valastro, the star of Discovery Familia’s hit series “Cake Boss,” returns to the network in BAKERY BOSS, a new series that takes him around the country to visit failing bakeries.