Media

From a strategic marketing perspective, social media provides brands with a wealth of data that can inform their brand strategy. Consumers are posting comments about the brands they like and the ones they don’t like; they capture negative and positive experiences related to products and services, and provide reasons for their opinions.

Online shoppers in the US have long had instant access to price comparisons at the moment of purchase – but now “bricks and mortar” shoppers are using their mobile phones to bring this behavior in-store.

Entravision Communications Corporation announced that radio broadcasts of the 2015 CONCACAF Copa Oro and CONMEBOL Copa America Tournaments will be broadcast live on 16 Entravision radio stations in 15 markets across the United States from June 12, 2015 through July 26, 2015.

With on-court talent hailing from all parts of the globe—from Argentina to Australia—it stands to reason that the NBA has one of the most culturally and racially diverse followings of all sports leagues. In fact, according to the 2014 Year in Sports Media Report, during the 2013-2014 season, multicultural audiences spent more time watching NBA games on TV compared to white viewers, with African-Americans and Asian-Americans spending the most time watching, followed by Hispanics.

Univision Communications Inc. announced that it will hold its annual Upfront presentation for advertisers in New York City at 11:00 a.m. on Tuesday, May 12, 2015 at the Lyric Theatre. UCI’s 2016 event will also take place at the Lyric on Tuesday, May 17, 2016.

Azteca America announced that it has signed an affiliate agreement with Victory Communications Inc., owner of K48MR, channel 48.2 in Bentonville/Rogers, Arkansas.

In the global study, ZenithOptimedia looked at how new technologies are set to impact retail, media and entertainment and how brands are likely to leverage these innovations to create personalized consumer experiences as part of their communication strategies.

Telemundo announced the premiere of the first ever Spanish version of the Emmy-nominated, epic mini-series, The Bible (La Biblia) on March 25th at 8pm/7c.

WAPA Television will premiere a new original daytime game show, “Gana con Ganas” (I Wanna Win!), which will also air in the U.S. on the station’s cable network arm, WAPA America.

Digital radio has evolved into a viable, robust digital channel that complements social media, video sites and other mainstream venues. Audio streaming services are aggressively growing their user bases, advertising revenues and integration with technology platforms ranging from game consoles and connected TVs to automobiles and wearables.

Ricky Martin, has been named executive producer and the first judge to be revealed for Univision Network’s highly anticipated music-based reality entertainment competition “La Banda,” set to premiere in September 2015.

Telemundo incorporates live participation into the primetime viewing experience with a new digital and on-air variety show, AT&T Presents Suelta la Sopa Novelas (AT&T Presenta Suelta la Sopa Novelas).

With the College Football Playoffs, UEFA Champions League Final, NBA Finals and 2016 EURO next year is set to be the BIGGEST in the Spanish-language sports networks history.    The Upfront event will take place in New York City at the Hearst Tower.

Mike Gillespie has had over 34 years of experience in the Broadcast Industry and a significant amount of that career was spent in Hispanic TV. Prior to joining ZGS in 2007, he worked for the Telemundo Network as Vice President of Sales and played a key role in many network specials, sales programs, and initiatives.

Telemundo Minnesota was launched by Hispanic Television Broadcasting and Santamaria Broadcasting. 

Millennials are indeed Mexico’s digital trendsetters. This vast group, which eMarketer defines as individuals born between 1981 and 2000, represented roughly one-third of the country’s population of 119.7 million in 2014, according to Consejo Nacional de Población (CONAPO).

NBC UNIVERSO announced the launch of its exclusive, multi-platform telecast of “Festival Internacional de Viña del Mar 2015,” Latin America’s largest and longest-running music festival.

We can’t fault you; we’ve all been trained to do it. In every business, large or small, we continue chasing it. When will we realize what we might be looking for, might not be there?

For the past several years, marketers have proclaimed that it was “The Year of Mobile.” While it remains to be seen whether 2015 gets to don the official title—though it looks pretty promising—one thing’s for sure: All of the waiting around has given marketers plenty of time to figure out how they define and measure mobile.

Pasiones has entered into an agreement with Sony Pictures Television to acquire the rights to three hit telenovelas: El Zorro: La Espada y La Rosa (Zorro: The Sword and the Rose), Doña Barbara (Lady Barbara) and La Prepago (The Escort) for its US cable network. El Zorro, a U.S. cable television premiere, debuted on Pasiones on Tuesday, February 17, and will air Monday through Friday at 6pm ET/3pm PT.