Media

Programmatic advertising burst on the scene several years ago. Initially popular as a way to get the best rates on banner advertising, programmatic eventually spread to mobile, social and video. Now, the programmatic world is buzzing about something else: TV.

Of the different types of learning technologies available, students found that adaptive learning technologies were the most effective, with 85 percent indicating a moderate or major improvement in grades.

If they only knew. Not that anyone has to tell them that they’re hot, lack of self-esteem has never been an issue with Latinas…but boy, are they hot!  by Pedro de Cordoba – Chief Strategy Officer / Eventus

The “haters” are the doomsday scenario fans that have declared TV dead, and long live digital! Then there are the TV-hater contrarians, who argue that TV is still a formidable medium in terms of reach, penetration, ability to engage, etc.

FOX Deportes airs a doubleheader on Sunday, March 8, the first of three twin-bills slated on the network during its inaugural MLS season.

Millennials are some of America’s most connected consumers, with an infinite number of entertainment options available to them in the palms of their hands. But while advertisers and marketers spend significant amounts of money, time and effort to reach Generation Y across the many different platforms available today, they should remember to connect with these young adults on one of the original platforms for consuming content—radio.

A sneak peek at brand new data from Horowitz Research’s FOCUS Latino study shows that Hispanics are more than just a mobile audience.

As an email marketer, you know that getting mobile right is essential for an effective digital marketing program. But maybe your boss still isn’t convinced. How about a few numbers to show why mobile matters — and why email should own it?

Entravision Communications Corporation  announced that the company’s Entravision Solutions Audio Network has entered into an agreement to syndicate its marquee “El Show de Erazno y La Chokolata” to Univision Local Media in five Univision radio markets across the United States beginning March 5, 2015.

MundoFox announced the premiere of Los Golden Boys, executive produced by Mario López and boxing superstar Oscar De La Hoya. 

Stardome Radio Networks (a division of Stardome Media Group) announced  the offering of 25 new syndicated (24hrs per day/ 7 days per week) radio formats targeting the emerging U.S. Hispanic Market and abroad.

Azteca America announced the premiere of La Mujer de Judas, a mystery telenovela starring Anette Michel, Víctor González, and Andrea Martí.  La Mujer de Judas premieres Monday, March 9 at 10:00 am / 9:00 am C on Azteca America.

Nat Geo Mundo’s QUIÉN MATÓ A JESÚS, produced by Scott Free Productions and based on the New York Times best-selling book by Bill O’Reilly and Martin Dugard, dives deep inside the historical story of how Jesus’ message and preachings led to his persecution and execution by a group of conspirators who saw him as a threat to their power.

According to Broadcasting & Cable Magainze, Fuse Media Inc. – which operates Fuse and NUVOtv – announced a programming slate that is designed to appeal to New Young Americans (NYAs), which Fuse describes as “the fast-growing, culturally-diverse audience defined as influencers and tastemakers, ages 18-34.”

FutbolUSA, Inc. will begin selling 16 Liga Primera (Division 1) and 16 Liga Nacional (Division 2) teams in 16 cities in Texas, California, and the Southwest. 

Major brands are now using location data for purposes beyond targeting consumers at a particular moment in time. Marketers are leveraging location data to build much more comprehensive audience segments, which can be used to target consumers in a wide array of mobile campaign scenarios.

Alliance Radio Networks announces that Eddie Sotelo— known as “Piolin”— has launched a new morning show, “El Show de Piolin”, across 40 radio station affiliates in the U.S, including Entravision’s 14 stations.

Social influence democratized the age-old “influencer status” by devaluing the idea of influence entirely. It turned everyone into an influencer, and in the process, it turned a strategy like influence into another media metric.

El Rey Network and Miramax announced today the start of production on the sophomore season of Robert Rodriguez’s “From Dusk Till Dawn: The Series” in Austin, TX.

This new research presentation from Edison Research is a comprehensive look at when and how we wake up, what we do and when, and our morning media habits.