Mike Gillespie has had over 34 years of experience in the Broadcast Industry and a significant amount of that career was spent in Hispanic TV. Prior to joining ZGS in 2007, he worked for the Telemundo Network as Vice President of Sales and played a key role in many network specials, sales programs, and initiatives.
Media
Gillespie – EVP and Chief Revenue Officer of ZGS Communications announces retirement
Telemundo Launches in Minneapolis
Telemundo Minnesota was launched by Hispanic Television Broadcasting and Santamaria Broadcasting.
Nearly All Millennials in Mexico Use Social Media, Instant Messaging
Millennials are indeed Mexico’s digital trendsetters. This vast group, which eMarketer defines as individuals born between 1981 and 2000, represented roughly one-third of the country’s population of 119.7 million in 2014, according to Consejo Nacional de Población (CONAPO).
NBC UNIVERSO to broadcast “Festival Internacional de Viña del Mar 2015”
NBC UNIVERSO announced the launch of its exclusive, multi-platform telecast of “Festival Internacional de Viña del Mar 2015,” Latin America’s largest and longest-running music festival.
The Chase for ROI in Sports
We can’t fault you; we’ve all been trained to do it. In every business, large or small, we continue chasing it. When will we realize what we might be looking for, might not be there?
It’s 2015. What Does Mobile Mean Now?
For the past several years, marketers have proclaimed that it was “The Year of Mobile.” While it remains to be seen whether 2015 gets to don the official title—though it looks pretty promising—one thing’s for sure: All of the waiting around has given marketers plenty of time to figure out how they define and measure mobile.
Pasiones to premiere new telenovelas
Pasiones has entered into an agreement with Sony Pictures Television to acquire the rights to three hit telenovelas: El Zorro: La Espada y La Rosa (Zorro: The Sword and the Rose), Doña Barbara (Lady Barbara) and La Prepago (The Escort) for its US cable network. El Zorro, a U.S. cable television premiere, debuted on Pasiones on Tuesday, February 17, and will air Monday through Friday at 6pm ET/3pm PT.
LA Times forms venture with journalist Jose Antonio Vargas to create #EmergingUS Multimedia Platform
The Los Angeles Times announced a venture with journalist Jose Antonio Vargas to establish #EmergingUS, a multimedia platform which will explore the evolving American identity in the 21st century.
Azteca America announces the premiere of Así en el Barrio como en el Cielo
Así en el Barrio como en el Cielo debuts Tuesday, February 24 at 8:00 pm / 7:00 C, after the series finale of the telenovela Las Bravo.
Fox Deportes revs engine for 2015 Season
German Quiroga and Daniel Suarez, two of Mexico’s most recognized NASCAR drivers, join FOX Deportes for its third season of NASCAR SPRINT CUP SERIES racing, beginning with the DAYTONA 500 on Sunday, Feb. 22 at 1 p.m. ET.
MEXICANICOS comes to Discovery En Espanol
Starting March 2, MEXICANICOS (#mexicanicos) will air Mondays at 10PM E/P as part of the network’s popular ‘Lunes de motores’ block.
Magazine Audience Wants Quick Content Access
The US magazine audience grew 9.3% between December 2013 and December 2014, from 1.43 billion to 1.59 billion, according to MPA – The Association of Magazine Media. And the research revealed a shift in magazine content consumption habits last year—one not just away from print.
Traditional TV Ad Revs: Still To Grow, Perhaps At Expense Of Digital Platforms
So what if we got it all wrong? Maybe more money than realized will land on traditional TV than on digital services in the future years.
Univision announces line-up for 2015 Premio Lo Nuestro a la Música Latina
The Univision Network revealed the final line-up for America’s longest running and most popular Latin music award show, “Premio Lo Nuestro a la Música Latina” (Lo Nuestro Latin Music Award).
Actualidad Radio Group Acquires WMYM 990AM in Miami
Actualidad Radio Group announced it has signed an agreement to acquire 990AM in Miami, Florida, WMYM.
When To Post [SOCIAL]
According to TrackMaven reports, and other industry research, this guide provides an aggregate view of the noisiest and most effective times to communicate across five of the most commonly used Social channels. Helpful to determine the channel-specific distribution strategy that works best for your audience.
Terra’s Research Points to Hispanics as Largest Mobile Content Viewers
Soizic Sacrez, director of marketing for Terra, a global digital media company, discussed with eMarketer the findings in Terra’s latest round of research into US Hispanics’ media usage, revealing insights into why Hispanics are more likely to access video content via mobile and pay for video content.
How Big is the Mobile Marketing Opportunity? [REPORT]
Current predictions of mobile advertising’s meteoric rise are themselves too conservative – underestimating the size and growth of the mobile ad spend opportunity.
Smester named EVP of Programming for the Univision Network
Univision Communications Inc. announced the promotion of long-time programming executive Sandra Smester to executive vice president of Programming for the Univision Network.
Coronell promoted to EVP & Executive Director of News at Univision News
Univision News has announced that Daniel Coronell has been promoted to Executive Vice President and Executive Director of News.

























