Media

Local Broadcasters address Measurement Deficiencies in Local Market TV

Local television broadcasting companies FOX, Tribune Media, and Univision have joined forces with Timeline Labs to announce NewCoin LLC., a new data venture aimed at addressing deficiencies in local market television audience measurement.  The mission of NewCoin is to harness the data gathering power of currently available and emerging technologies, in order to create a broader based measurement tool that will accurately measure audiences across the entire spectrum of linear and digital platforms.

NBCUniversal launches Telemundo APP on Xbox One

NBCUniversal rolled out Telemundo Now on Xbox One®from Microsoft, joining USA Now and Syfy Now.

López promoted to News Director at Telemundo 40

Telemundo 40 in McAllen, TX announced that Miguelángel López has been promoted to News Director. In this role, he will be responsible for the overall performance of the news department and all other local productions across multiple media platforms.

Cano named President of AP&P Solutions

AP&P Solutions announced the appointment of Mike Cano as President.

NBCUniversal promotes Abramson Valenzuela to SVP, Planning and Strategy, Hispanic Enterprises and Content

NBCUniversal announced the promotion of Meara Abramson Valenzuela to Senior Vice President, Planning and Strategy, Hispanic Enterprises and Content. She is based in New York and will report to Marlene Sanchez Dooner, Executive Vice President, Hispanic Enterprises and Content.

Super Fan Culture

Super fans are the individuals that make their passion for a brand a central part of their lives and identity. Characterized by their intensity of emotion and “loyalty beyond reason,” brands are looking to harness this super fan culture in new ways through the use of technology.  Courtesy of UCI Trend Lab

2014: The Tipping Point For Mobile

This was the year when mobile became more than a valuable tool in your kit — it became the single most important medium for engaging with moms. From this point on, if your message isn’t mobile, Mom’s probably going to miss it.

Dark Social Matters More than You May Think

There’s been plenty of chatter over the past few years about the effects of social sharing, and as the social audience continues to grow, this won’t stop any time soon. eMarketer expects the number of social users worldwide to rise 12.5% this year, reaching 1.8 billion, or 63.4% of internet users and 25.0% of the global population.

Soccer Players Left Unpaid as Sponsors Flee: Corporate Brazil

The boost that the World Cup was supposed to give Brazilian soccer hasn’t materialized as a sluggish economy and budget shortfalls leave the majority of top division clubs unable to pay salaries.  Courtesy of Bloomberg

Univision and Too Small to Fail expand partnership to help Hispanic Children

Univision Communications Inc. announced a new commitment in partnership with Too Small to Fail, a joint effort of the Bill, Hillary & Chelsea Clinton Foundation and Next Generation, to help Hispanic parents and caregivers boost early brain development and improve early learning among Hispanic children from birth to age five. 

Americans Feel Better Informed Thanks to the Internet [REPORT]

Internet users say digital tech makes them better informed than 5 years ago.  Rather than crushing them with too much information and making it hard to find useful material, most Americans say the internet and cell phones have brought benefits in learning, sharing and diversifying the flow of information into their lives.

Mexicanal produces “ Son Mariachis “

Mexicanal has created and produced its second original docu-reality program, “Son Mariachis.”

Scotiabank Joins CONCACAF as Official Partner

The Confederation of North, Central America and Caribbean Association Football (CONCACAF) announced tan official partnership with Scotiabank, designating the international bank as title sponsor of the CONCACAF Champions League and official bank of the Confederation.

“Piolín” returns to Entravision Stations

Entravision Communications Corporation announced that legendary radio personality, Eddie “Piolín” Sotelo, will launch a morning show, “El Show de Piolín,” on 16 of the company’s radio stations beginning on January 5, 2015, as part of a programming and network advertising sales agreement. 

Casa Media Partners and Sun Broadcast Group partner on ad sales & AccuWeather en Español

Sun Broadcast Group and Casa Media Partners (CMP) have entered into a sales partnership that will bring CMPs growing owned and operated stations to Sun’s Hispanic lineup on a national network scale.

GolTV acquires broadcast rights to Benfica

GolTV has secured broadcast rights to all home matches of Benfica, current league champions of Portugal’s top Premeira Liga.  GolTV also has signed a new deal to broadcast Everton TV, featuring matches of the English Premier League.

Is FIFA Damaged Goods For Sponsors Of The Beautiful Game?

It has been an ugly year for sports governing bodies.

Journalism Partnerships – A New Era of Interest [REPORT]

One recurring theme in the Pew Research Center’s journalism research over the last two years has been that of newsroom collaborations. In its examinations of nonprofit news outlets, newspaper innovations, statehouse reporting and digital startups, The center has encountered news providers teaming up in new ways. Legacy media outlets are looking more than ever for ways to augment what they can produce with a depleted staff, and news startups are eager to place their work before a wider audience and figure out roads to sustainability.

Piolin Returning to Radio

According to Radio Ink, American General Media in Albuquerque is giving the much-maligned Eddie “Piolin” Sotelo another shot at radio.

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