Media

The next five to 10 years are a transition period for television, and what lies at the end of this transition is pretty amazing for advertisers.  Consider this period the “middleware” stage for TV.

The research, conducted by intelligence market researcher Tpoll, revealed that 59% of all online sharing activity in the US takes place via ‘Dark Social’ channels, compared to just 31% via Facebook and 10% on all other social channels combined. Additionally, 36% of ‘Dark Social’ sharing globally occurs via mobile devices illustrating their increasingly pivotal role in consumers’ daily shopping and sharing habits.

República has been named Best Agency Using Social Media to Reach Latinos by LATISM (Latinos in Tech Innovation and Social Media), the national organization for Hispanic professionals in technology and social media.

More than 60% of nonprofit professionals in North America polled in August 2014 by Content Marketing Institute (CMI) and Blackbaud said their organizations used content marketing. And they’re not doing it to raise money.

Hemisphere Media Group, Inc. launched three of its Spanish-language cable networks on Cablevision’s Optimum TV throughout the New York tri-state area

The Telemundo Station Group announced the launch of TeleXitos, a new network that offers viewers a mix of popular action and adventure television series and feature films in Spanish.

While digital media players clearly enable use of streaming video and other platforms that enhance viewer control, new GfK research suggests that they may actually provide a net gain for traditional TV viewing.

Roberto Gomez Bolaños, the iconic Mexican actor and screenwriter whose unforgettable comedic characters — a day-dreaming waterboy, a scaredy-cat superhero and a boy who lived in a barrel — were staples of Latin American television, died Friday at his home in Cancun. He was 85.  Courtesy of LA Times

For over 50 years, there was only a single “app” for TV viewers. It was an entertainment app whose sole function was to stream premium video content. Over the years, new versions of the app were released, including more channels, an interactive programming guide, higher definition displays, and the ability to record and playback programs. Viewers could customize their version of the app to some extent by negotiating with their app developer – that is, their cable or satellite company.  By Chris Louie, VP Product Leadership / Nielsen

Telemundo Puerto Rico / WKAQ announced that Lourdes Dávila has been named Vice President of Sales. Dávila will be responsible for developing and implementing all local, national and digital sales strategies in Puerto Rico for WKAQ.

HispanicAd.com is proud to be the leading trade journal offering daily news, research and resources to the US Hispanic advertising,marketing and media executives.

As part of our daily commitment besides our publication HispanicAd.com, we are very proud of the work we do in marketing and creating content for our readers with our partnerships with Adam Jacobson,  Advertising Age and Broadcasting & Cable . Multichannel News.

To celebrate our partnerships we are promoting our work and you can download :

The Advertising Age 2014 Hispanic Fact Pack

The 2014 Hispanic Market Overview

The B&C / 2014 Hispanic Post Upfront Guide

The 2014 Hispanic CMO

Expect more from us in 2015

beIN SPORTS announced the match-ups for the 2015 Copa America tournament live from Vina del Mar, Chile.   Exclusive coverage of the draw on beIN SPORTS and beIN SPORTS en Espanol included the teams who will face off in the opening phase of the tournament featuring 10 South American CONMEBOL countries, plus invited nations Mexico and Jamaica.

As part of LATISM’s The Best of the Best in Cyberlandia 2014 annual conference in Los Angeles, AARP scored an award as Best Health Partner reaching Latino(a)s through Social Media.

It may seem a bit like piling on, but I think that it’s finally time for the TV industry to change the way audience and ads are measured, bought and sold. Its measurement is broken and needs to be fixed. Just this past week, quite uncharacteristically, even Nielsen made a case for fixing things.

Mobile devices have revolutionized content consumption. The mobile advertising market is thriving, so why is the industry still plagued with poor conversion and click-through rates? Why does mobile ad content stand in such stark contrast to content that consumers enjoy? Mobile advertising has a content problem on its hands — how can engagement, data, and creative all correlate with one another?

Magazine publisher Televisa is pulling the plug on its Puerto Rico operations next month.

Univision Communications Inc. announced the launch of Novelas Xpress, abridged versions of popular telenovelas that deliver all the drama and passion of the original stories – in smaller and more concentrated packages –15 hours in total length or less.

El Rey Network will program a “Kaiju Christmas” marathon that brings you over 48 hours of giant monster mania featuring the original King of the Monsters, Godzilla. 

Mothers are a highly digital cohort by multiple measures—internet penetration, smartphone ownership, social network usage, etc. It helps them accomplish the multitudinous tasks of motherhood while also giving them some escape from those demands. But all this digital usage (and the multitasking it often entails) can sometimes aggravate as well as reduce the pressures of their day, according to a new eMarketer report, “Mothers and Digital Media: Useful, Yes; a Panacea, No.”

Through Custom 360 Integrations, MetroPCS is a Brand Partner in Estrella TV’s Tengo Talento.   This season long partnership with Tengo Talento, Mucho Talento will be highlighted through three primary elements:  The MetroPCS Call Home Segment, MetroPCS Lounge and MetroPCS as Voting Partner.