Media

Nearly nine in 10 US companies with at least 100 employees will use social media for marketing purposes this year, eMarketer estimates, but that doesn’t mean it’s easy. December 2014 polling by Ascend2 found that marketing professionals worldwide still faced many obstacles to achieving social media marketing success.

Spanish Broadcasting System, Inc. (SBS) announced the inauguration of its new “Vacilon de la Mañana” morning show format called “El Show de El Chikilin” on KLAX (97.9 FM), La Raza along with the on-air arrival of popular radio personality Beto Diaz “El Chikilin”. The show, serving the Los Angeles, CA market, will air from Monday through Friday 6am-10am and features Beto Diaz “El Chikilin”, Raul Bernal, Dr. Cesar Lozano and Maria Chaires.
 

DIRECTV introducedYaveo, a Spanish-language streaming entertainment service available with an Internet connection (first on PCs, MACs and Android devices, closely followed by iPhone, iPad, Xbox 360, and other devices).

NBCUniversal’s Hispanic Enterprises and Content announced the appointment of Jeff Mayzurk to Senior Vice President, Operations and Technology.  He will be based in Miami and will be responsible for developing and executing technology strategy across all business units, including Telemundo Network and Studios, Telemundo International and mun2. He will oversee all operations, technology and facilities teams and be tasked with evolving network architecture, including supporting systems and technologies.

ESPN Deportes will provide exclusive Spanish-language coverage of the first-ever Football Playoff. The new post-season format will feature four teams in the semifinals followed by a championship game between the winning programs – ESPN Deportes will provide complete coverage of the highly anticipated doubleheader semifinal Rose Bowl and Allstate Sugar Bowl on New Year’s Day.

The terms of citizenship and social life are rapidly changing in the digital age. No issue highlights this any better than privacy, always a fluid and context-situated concept and more so now as the boundary between being private and being public is shifting.

Toyota has teamed up with actor William Levy to create the first-of-its-kind, choose-your-own adventure video on Instagram with the bold new 2015 Toyota Camry.

Local television broadcasting companies FOX, Tribune Media, and Univision have joined forces with Timeline Labs to announce NewCoin LLC., a new data venture aimed at addressing deficiencies in local market television audience measurement.  The mission of NewCoin is to harness the data gathering power of currently available and emerging technologies, in order to create a broader based measurement tool that will accurately measure audiences across the entire spectrum of linear and digital platforms.

NBCUniversal rolled out Telemundo Now on Xbox One®from Microsoft, joining USA Now and Syfy Now.

Telemundo 40 in McAllen, TX announced that Miguelángel López has been promoted to News Director. In this role, he will be responsible for the overall performance of the news department and all other local productions across multiple media platforms.

AP&P Solutions announced the appointment of Mike Cano as President.

NBCUniversal announced the promotion of Meara Abramson Valenzuela to Senior Vice President, Planning and Strategy, Hispanic Enterprises and Content. She is based in New York and will report to Marlene Sanchez Dooner, Executive Vice President, Hispanic Enterprises and Content.

Super fans are the individuals that make their passion for a brand a central part of their lives and identity. Characterized by their intensity of emotion and “loyalty beyond reason,” brands are looking to harness this super fan culture in new ways through the use of technology.  Courtesy of UCI Trend Lab

This was the year when mobile became more than a valuable tool in your kit — it became the single most important medium for engaging with moms. From this point on, if your message isn’t mobile, Mom’s probably going to miss it.

There’s been plenty of chatter over the past few years about the effects of social sharing, and as the social audience continues to grow, this won’t stop any time soon. eMarketer expects the number of social users worldwide to rise 12.5% this year, reaching 1.8 billion, or 63.4% of internet users and 25.0% of the global population.

The boost that the World Cup was supposed to give Brazilian soccer hasn’t materialized as a sluggish economy and budget shortfalls leave the majority of top division clubs unable to pay salaries.  Courtesy of Bloomberg

Univision Communications Inc. announced a new commitment in partnership with Too Small to Fail, a joint effort of the Bill, Hillary & Chelsea Clinton Foundation and Next Generation, to help Hispanic parents and caregivers boost early brain development and improve early learning among Hispanic children from birth to age five. 

Internet users say digital tech makes them better informed than 5 years ago.  Rather than crushing them with too much information and making it hard to find useful material, most Americans say the internet and cell phones have brought benefits in learning, sharing and diversifying the flow of information into their lives.

Mexicanal has created and produced its second original docu-reality program, “Son Mariachis.”