Media

The Confederation of North, Central America and Caribbean Association Football (CONCACAF) announced tan official partnership with Scotiabank, designating the international bank as title sponsor of the CONCACAF Champions League and official bank of the Confederation.

Entravision Communications Corporation announced that legendary radio personality, Eddie “Piolín” Sotelo, will launch a morning show, “El Show de Piolín,” on 16 of the company’s radio stations beginning on January 5, 2015, as part of a programming and network advertising sales agreement. 

Sun Broadcast Group and Casa Media Partners (CMP) have entered into a sales partnership that will bring CMPs growing owned and operated stations to Sun’s Hispanic lineup on a national network scale.

GolTV has secured broadcast rights to all home matches of Benfica, current league champions of Portugal’s top Premeira Liga.  GolTV also has signed a new deal to broadcast Everton TV, featuring matches of the English Premier League.

It has been an ugly year for sports governing bodies.

One recurring theme in the Pew Research Center’s journalism research over the last two years has been that of newsroom collaborations. In its examinations of nonprofit news outlets, newspaper innovations, statehouse reporting and digital startups, The center has encountered news providers teaming up in new ways. Legacy media outlets are looking more than ever for ways to augment what they can produce with a depleted staff, and news startups are eager to place their work before a wider audience and figure out roads to sustainability.

According to Radio Ink, American General Media in Albuquerque is giving the much-maligned Eddie “Piolin” Sotelo another shot at radio.

This study offers a comprehensive look at adoption, tactics, and benchmarks from the top brands in the world.

The next five to 10 years are a transition period for television, and what lies at the end of this transition is pretty amazing for advertisers.  Consider this period the “middleware” stage for TV.

The research, conducted by intelligence market researcher Tpoll, revealed that 59% of all online sharing activity in the US takes place via ‘Dark Social’ channels, compared to just 31% via Facebook and 10% on all other social channels combined. Additionally, 36% of ‘Dark Social’ sharing globally occurs via mobile devices illustrating their increasingly pivotal role in consumers’ daily shopping and sharing habits.

República has been named Best Agency Using Social Media to Reach Latinos by LATISM (Latinos in Tech Innovation and Social Media), the national organization for Hispanic professionals in technology and social media.

More than 60% of nonprofit professionals in North America polled in August 2014 by Content Marketing Institute (CMI) and Blackbaud said their organizations used content marketing. And they’re not doing it to raise money.

Hemisphere Media Group, Inc. launched three of its Spanish-language cable networks on Cablevision’s Optimum TV throughout the New York tri-state area

The Telemundo Station Group announced the launch of TeleXitos, a new network that offers viewers a mix of popular action and adventure television series and feature films in Spanish.

While digital media players clearly enable use of streaming video and other platforms that enhance viewer control, new GfK research suggests that they may actually provide a net gain for traditional TV viewing.

Roberto Gomez Bolaños, the iconic Mexican actor and screenwriter whose unforgettable comedic characters — a day-dreaming waterboy, a scaredy-cat superhero and a boy who lived in a barrel — were staples of Latin American television, died Friday at his home in Cancun. He was 85.  Courtesy of LA Times

For over 50 years, there was only a single “app” for TV viewers. It was an entertainment app whose sole function was to stream premium video content. Over the years, new versions of the app were released, including more channels, an interactive programming guide, higher definition displays, and the ability to record and playback programs. Viewers could customize their version of the app to some extent by negotiating with their app developer – that is, their cable or satellite company.  By Chris Louie, VP Product Leadership / Nielsen

Telemundo Puerto Rico / WKAQ announced that Lourdes Dávila has been named Vice President of Sales. Dávila will be responsible for developing and implementing all local, national and digital sales strategies in Puerto Rico for WKAQ.

HispanicAd.com is proud to be the leading trade journal offering daily news, research and resources to the US Hispanic advertising,marketing and media executives.

As part of our daily commitment besides our publication HispanicAd.com, we are very proud of the work we do in marketing and creating content for our readers with our partnerships with Adam Jacobson,  Advertising Age and Broadcasting & Cable . Multichannel News.

To celebrate our partnerships we are promoting our work and you can download :

The Advertising Age 2014 Hispanic Fact Pack

The 2014 Hispanic Market Overview

The B&C / 2014 Hispanic Post Upfront Guide

The 2014 Hispanic CMO

Expect more from us in 2015

beIN SPORTS announced the match-ups for the 2015 Copa America tournament live from Vina del Mar, Chile.   Exclusive coverage of the draw on beIN SPORTS and beIN SPORTS en Espanol included the teams who will face off in the opening phase of the tournament featuring 10 South American CONMEBOL countries, plus invited nations Mexico and Jamaica.