Media

Traditional marketing methods continue to have a strong influence over deal-seeking supermarket shoppers.

With mobile device dependency central to today’s digital lifestyles, enlightened brands are creating new mobile relationship marketing strategies that go well beyond simple app and mobile advertising delivery.

The debate rages on. As marketers think about how to execute Total Market digitally, they often ask themselves what language is best to reach online Hispanics. Some have argued that “English is the official language of the Web, even for Spanish-dominant Hispanics.”  By Captura Group

Nielsen  unveiled the results of a new TV measurement test in Chicago that captured out-of-home viewing data using the Portable People Meter (PPM) panel over a three-month period beginning in April of this year. The test revealed, over the total day 5 a.m. to 5 a.m., that out-of-home viewing added a 7% to 9% ratings lift for audiences aged 25 to 54.

Hispanic parents are more likely to agree that “TV helps me be a better parent” than Caucasian parents, and they are much more likely to be watching TV with their children than families in the general population. These are among the key findings from a recent study conducted by Penn Schoen Berland (PSB) on behalf of the ANA’s (Association of National Advertisers) Alliance for Family Entertainment (AFE).

Nearly half of US internet users—48%—have never used their mobile device to make a purchase, according to a September 2014 survey by cloud commerce provider Avangate. And for 40% of those who have yet to adopt mobile commerce, the barrier lies in safety concerns.

Communicus has revealed Hispanic-specific findings from their research into how parents and children engage with and purchase mobile devices.

ESPN has announced that SportsCenter coordinating producer Hugo Balta will take on a new role as Senior Director, Multicultural Content for the ESPN Digital & Print Media group

Cell phones and social media platforms like Facebook and Twitter are playing an increasingly prominent role in how voters get political information and follow election news, according to a new national survey by the Pew Research Center.

Fútbol de Primera, the long time official Spanish-language U.S. Radio rights holder of the FIFA World Cup™ announced the unveiling of their new composite company logo for the 2018 FIFA World Cup Russia™.

SSI has built a new digital survey panel with Univision called Que Crees? (What do you think?) to be the premier platform for market researchers to gain broad access to the opinions, beliefs and attitudes of Hispanic Americans.

NBCUniversal announced a series of enhancements at its 17 Telemundo stations as a result of a major investment made by the company to better serve Spanish-language viewers in the markets it serves. The investment supports local news expansions, bolsters newsgathering efforts and ensures that each news team has the resources it needs to compete.

In an effort to bring in-depth analysis and a unique Latino perspective to the dynamics and results during election-day, Fox News Latino is set to give a voice and a stage to the experts and community influencers in the community.

NBCUniversal’s Hispanic cable network mun2 announcedthe next major step in its evolution, as mun2 will rebrand to become NBC UNIVERSO on Sun., Feb. 1, 2015, the day it becomes the home of the exclusive Spanish-language telecast of Super Bowl XLIX in the U.S.

IMAGINA US announced it has named Derek Bond to the newly created position of President & CEO of its content division. 

But where will those dollars come from over the next year? Print, television and digital display are the chosen ones.

The Cleveland Cavaliers have reached an agreement with Murray Hill Broadcasting’s 87.7 FM La Mega to broadcast all 2014-15 regular season and post-season games in Spanish. It is the first time in club history that Cavs games will be broadcast in a second language on Cleveland’s first Spanish radio station.

Telemundo’s “Al Rojo Vivo con María Celeste” is changing its time to 4PM/3C, one hour earlier than its current schedule, starting Monday, November 3. 

NBCUniversal’s Telemundo and mun2 took over as the official Spanish-language Home of the FIFA World Cup™ in the U.S. across all video platforms following the unveiling of the FIFA World Cup Russia 2018™ emblem in Moscow. The company also announced its broadcast plans for the upcoming other FIFA Events in 2015 to be featured across the Telemundo network and stations, the cable network mun2 and all its digital properties.