Media

How the most popular candy brands rank among Twitter users.

National Football League (NFL) fans have added mobile devices to their game day routines.

Tecate and Tecate Light announced details behind their retail activation surrounding the highly-anticipated match between Manny Pacquiao and Chris Algieri, promoted by Top Rank and scheduled to be broadcast live on November 22 on HBO Pay-Per-View from the Venetian Macao’s Cotai Arena in China. 

Salem Communications Corporation announced the appointment of Felix Perez as VP/GM of its Miami cluster.

NBCUniversal’s Hispanic cable network mun2 announced that it has appointed Peter Dobrow as Vice President, Communications. He will report to Ruben Mendiola, President of mun2.

Next Monday, October 20 at 10:00 am / 9:00 am C, Azteca America will premiere the new telenovela Secretos del Alma, a story of love and betrayal starring two great Mexican actors: Ivonne Montero and Humberto Zurita with renowned Venezuelan actress Gabriela Vergara in the role of the series’ villain.

Azteca America  announced the premiere of  El Astro, a Brazilian telenovela starring renowned actor Rodrigo Lombardi. 

Hemisphere Media Group, Inc. has secured exclusive rights to air the Dominican Professional Baseball League 2014-2015 season.

Heineken announced a long-term partnership agreement with Major League Soccer (MLS) to become the Official Beer of MLS.

Where do consumers get their breaking news?

Social media has grown in importance to CPG brands and, as a result, is now gaining significant support in the form of larger budgets.

Telemundo announced a new campaign, “Conversemos de Tus Finanzas,” in collaboration with Wells Fargo, focused on empowering Hispanics to enhance their financial knowledge and help them to reach their financial goals.

In response to recent ratings irregularities, Nielsen conducted an extensive internal investigation of their systems and processes and uncovered a technical error that impacts national network television ratings over several months.

Ads for personal care products—from teeth whiteners to shampoos to weight-loss supplements—achieved the highest recall scores among adult readers of Spanish-language publications in the US, according to recent data from GfK MRI Starch en Español.

Kia’s David Schoonover says that YouTube has changed its tune this year, a move that could grow the platform’s advertiser roster and earn more television dollars. The national manager of CRM and digital marketing for Kia Motors America spoke with eMarketer’s Danielle Drolet about YouTube’s recent paradigm shift and the implications for marketers’ video ad campaigns.

The Broadcasting & Cable Hall of Fame named Emilio Azcarraga, President, CEO and Chairman, Grupo Televisa as one of twelve honorees to its class of 2014.

Ladies Week will be hosted by four of the network’s top female sports anchors: Adriana Monsalve, Carolina Guillen, Kary Correa and Carolina Padron. The shows will also feature the participation of ESPN’s Karin Ontiveros, Claudia Trejos and Nelly Simón.

Through education, public awareness and grants to organizations nationwide, Sports 4 Life seeks to effect sustainable improvement to the overall health and development of girls in these communities.

Rentrak has agreed to acquire the U.S. television measurement business of WPP’s Kantar business unit for $98 million in Rentrak common stock.

Last week, many publications predicted that the “holy grail” of digital advertising would soon be within reach. The truth is, the pursuit of advertising’s holy grail is only just beginning.