Media

In an effort to bring in-depth analysis and a unique Latino perspective to the dynamics and results during election-day, Fox News Latino is set to give a voice and a stage to the experts and community influencers in the community.

NBCUniversal’s Hispanic cable network mun2 announcedthe next major step in its evolution, as mun2 will rebrand to become NBC UNIVERSO on Sun., Feb. 1, 2015, the day it becomes the home of the exclusive Spanish-language telecast of Super Bowl XLIX in the U.S.

IMAGINA US announced it has named Derek Bond to the newly created position of President & CEO of its content division. 

But where will those dollars come from over the next year? Print, television and digital display are the chosen ones.

The Cleveland Cavaliers have reached an agreement with Murray Hill Broadcasting’s 87.7 FM La Mega to broadcast all 2014-15 regular season and post-season games in Spanish. It is the first time in club history that Cavs games will be broadcast in a second language on Cleveland’s first Spanish radio station.

Telemundo’s “Al Rojo Vivo con María Celeste” is changing its time to 4PM/3C, one hour earlier than its current schedule, starting Monday, November 3. 

NBCUniversal’s Telemundo and mun2 took over as the official Spanish-language Home of the FIFA World Cup™ in the U.S. across all video platforms following the unveiling of the FIFA World Cup Russia 2018™ emblem in Moscow. The company also announced its broadcast plans for the upcoming other FIFA Events in 2015 to be featured across the Telemundo network and stations, the cable network mun2 and all its digital properties.

The Lone Star Chapter of the National Academy of Television Arts and Sciences awarded Telemundo39 / KXTX during the 12th annual awards gala held on Saturday, October 25 at the Bayou City Music Theater in Houston.

ZGS Communications announced that KTDO Telemundo 48 was the only local television station in El Paso to be recognized at the National Academy of Television Arts & Sciences (NATAS) Lone Star Chapter’s 12th Annual Lone Star Emmy Awards. KTDO received two Emmys this past Saturday at the Bayou Music Center in Houston.

The original action-packed series “Lucha Underground,” from Emmy Award®-winning producer Mark Burnett’s United Artists Media Group, Robert Rodriguez and FactoryMade Ventures will air weekly on UniMás in Spanish

Cinelatino has secured exclusive U.S. Spanish-language rights to transmit The Fénix Film Awards (“Premio Iberoamericano de Cine Fénix”), an inaugural awards show honoring films and filmmakers from the Ibero-American region.

Major League Soccer Commissioner Don Garber announced a new strategy for the Los Angeles market.  Effective immediately, Chivas USA will cease operations.  On Thursday, Oct. 30, the League will announce a new MLS Los Angeles club and ownership group.  The new club will begin play in 2017.

Mobile has now eclipsed desktop as a research tool with consumers spending more time on their mobile devices than ever. In fact, mobile devices account for up to 64 percent of time spent online and 42 percent of mobile users consider mobile the most important resource in their purchase process. While more than one-third of mobile shoppers turn to mobile exclusively, offline activity plays a big role in consumers’ purchase process as more than half (52 percent) reported visiting a physical store and 64 percent completed their purchase offline.

Casiano Communications Inc. and Direct ResponSource Inc. announced that they filed for reorganization under Chapter 11 of the Bankruptcy Law after advice that it is the only way to save employees’ jobs and treat creditors fairly.

The option to watch TV shows online means no more rushing home to catch the latest episode of a favorite series or staying up later than one wants. And that flexibility is the primary reason for internet television viewing, based on August 2014 research by comScore.

When millennials see interesting content, they’re more likely than the general population to share it with their social networks.

Over the past year, a very notable trend in CivicScience’s data has become apparent with regard to which of these three levers are most influencing the buying and consumption decisions of U.S. adults: advertising on television, advertising on the Internet, or social media “chatter” (comments or recommendations from others).

Protecting the “general market” bundle. If you make Hispanic marketing central, you need to break up the general market bundle. That forces companies to reevaluate everything they do. It’s much easier to operate on an assumption that Hispanic populations are all “acculturating” and are (or will) be consuming the same media as the general market, so there’s no need to treat them separately.

The campaign will celebrate the NBA’s global community, calling on fans around the world to get up and show their team spirit for the season ahead.  Its first TV spot, “Roll Call,” will be narrated by Dominican singer and songwriter Henry Santos, best known for his time in bachata group Aventura.