Media

Telemundo announced the production kick off of its new original Novela, “Tierra de Reyes,” starring Aarón Díaz, Ana Lorena Sánchez, Gonzalo García Vivanco, Kimberly Dos Ramos, Christian de la Campa and Scarlet Gruber, with Fabián Ríos and Sonya Smith as “Cayetana”.

The hour-long program, “Noticentro America,” will air live and exclusively on WAPA’s U.S. sister cable network, WAPA America, Monday-Friday at 8pm ET/5pm PT.

Digital video advertisers that want to grab viewers’ attention, take note: The device on which a consumer views video ads matters far more than mood or location—or even the content genre.

By Gonzalo López Marti / LMMiami.com

In this business we rarely ask the opinion of the artists-for-hire who help us bring to life our lofty, world-changing, award-winning ideas. Namely film directors, photographers, web developers and so on. We expect from them to hit the ground running, give us exactly want we want, when we want it, at the price we set, no questions asked. This series of articles will humbly attempt to right this wrong.

In today’s US Hispanic focused radio industry, many of the names of the pioneers that help develop, create and establish the US Hispanic Radio Industry are almost all forgotten, but not to a few.

It’s no secret that Latinos are active online. The challenge for brands is how to connect with such a diverse group that represents three regions of the Americas in a relevant and impactful way. There is no magic formula, but there are guidelines – and pitfalls – that brands must keep in mind. Here we share some do’s and don’ts from Hispanic Heritage Month (HHM) 2014 for connecting with U.S. Hispanics online.

Nearly nine in 10 US marketers are using social media marketing. It is clear they consider it a necessity for doing business.

How the most popular candy brands rank among Twitter users.

National Football League (NFL) fans have added mobile devices to their game day routines.

Tecate and Tecate Light announced details behind their retail activation surrounding the highly-anticipated match between Manny Pacquiao and Chris Algieri, promoted by Top Rank and scheduled to be broadcast live on November 22 on HBO Pay-Per-View from the Venetian Macao’s Cotai Arena in China. 

Salem Communications Corporation announced the appointment of Felix Perez as VP/GM of its Miami cluster.

NBCUniversal’s Hispanic cable network mun2 announced that it has appointed Peter Dobrow as Vice President, Communications. He will report to Ruben Mendiola, President of mun2.

Next Monday, October 20 at 10:00 am / 9:00 am C, Azteca America will premiere the new telenovela Secretos del Alma, a story of love and betrayal starring two great Mexican actors: Ivonne Montero and Humberto Zurita with renowned Venezuelan actress Gabriela Vergara in the role of the series’ villain.

Azteca America  announced the premiere of  El Astro, a Brazilian telenovela starring renowned actor Rodrigo Lombardi. 

Hemisphere Media Group, Inc. has secured exclusive rights to air the Dominican Professional Baseball League 2014-2015 season.

Heineken announced a long-term partnership agreement with Major League Soccer (MLS) to become the Official Beer of MLS.

Where do consumers get their breaking news?

Social media has grown in importance to CPG brands and, as a result, is now gaining significant support in the form of larger budgets.

Telemundo announced a new campaign, “Conversemos de Tus Finanzas,” in collaboration with Wells Fargo, focused on empowering Hispanics to enhance their financial knowledge and help them to reach their financial goals.

In response to recent ratings irregularities, Nielsen conducted an extensive internal investigation of their systems and processes and uncovered a technical error that impacts national network television ratings over several months.