Media

Ads for personal care products—from teeth whiteners to shampoos to weight-loss supplements—achieved the highest recall scores among adult readers of Spanish-language publications in the US, according to recent data from GfK MRI Starch en Español.

Kia’s David Schoonover says that YouTube has changed its tune this year, a move that could grow the platform’s advertiser roster and earn more television dollars. The national manager of CRM and digital marketing for Kia Motors America spoke with eMarketer’s Danielle Drolet about YouTube’s recent paradigm shift and the implications for marketers’ video ad campaigns.

The Broadcasting & Cable Hall of Fame named Emilio Azcarraga, President, CEO and Chairman, Grupo Televisa as one of twelve honorees to its class of 2014.

Ladies Week will be hosted by four of the network’s top female sports anchors: Adriana Monsalve, Carolina Guillen, Kary Correa and Carolina Padron. The shows will also feature the participation of ESPN’s Karin Ontiveros, Claudia Trejos and Nelly Simón.

Through education, public awareness and grants to organizations nationwide, Sports 4 Life seeks to effect sustainable improvement to the overall health and development of girls in these communities.

Rentrak has agreed to acquire the U.S. television measurement business of WPP’s Kantar business unit for $98 million in Rentrak common stock.

Last week, many publications predicted that the “holy grail” of digital advertising would soon be within reach. The truth is, the pursuit of advertising’s holy grail is only just beginning.

Univision Communications Inc announced the launch of Premios Univision Deportes (Univision Sports Awards), a sports award show for U.S. Hispanics honoring top athletes and teams from the leagues and sports that Hispanics care about most. 

Marketing tools are rapidly evolving and marketers are spending more money on technology than ever before.

Nearly all marketers increased their mobile ad budget in 2014—93% worldwide, according to a June 2014 study by Forrester Research for Acxiom and 4INFO. But more spending means more measurement to prove that increased investments are worth it, and the research found that marketers hadn’t quite mastered this part yet.

With the new agreement, ESPN Deportes will continue to provide the most extensive coverage of NBA in Spanish-language, across all platforms.

An ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research shows that in just 2 years, shoppers using mobile devices to make purchases has increased by 10 percent (from 25 percent in 2012). Increased mobile purchasing by Hispanics (+11 percent YOY), Asian-Americans (+10 percent YOY), and the 15–34 and 35–49 age brackets (+10 percent and +12 percent YOY, respectively) were largely responsible for this increase.

The sports roundtable at B&C/Multichannel’s Hispanic TV Summit didn’t see the abundance of sports as competition for soccer and the eyes of U.S. Hispanic viewers.

A panel of top Hispanic network executives said passion for the game and announcer enthusiasm help drive viewers to watch La Liga MX matches.

With a growing base of younger enthusiasts in the U.S., soccer is poised to make a big splash on television in the coming years.

Programmatic technology and precise digital metrics will change the way multicultural marketing dollars are spent, expert says.

Rather, the quintet of marketers at B&C and Multichannel News’ Hispanic TV Summit Marketing Roundtable, “Driving Growth of Hispanic Audiences,” all described a relentless need to refine their methods.

The array of platforms is vast, many of them with as yet unwritten rules. And it’s tricky to make programming broad enough for a wide audience, while also localizing it in a meaningful way for the various Latin American nationalities.

At the center of the discussion about social responsibility on TV, storytelling and reaching young Hispanic audiences was Los Jets, the NUVOtv docuseries based on Paul Cuadros’ book, A Home on the Field.

As it moves toward a network transformation, mun2 will continue to add more linear properties and digital content from NBC Sports.