Media

Programmers and distributors looking to reach Hispanic viewers will have to employ a multitude of strategies including providing multi-language and culturally-relevant programming on numerous distribution platforms to be successful, according to panelists speaking at Thursday’s Hispanic Tv Summit.

Media Vista Group has named Antonio J. Guernica to the newly created position of Station Group Manager with responsibility for Univision, UniMas and Azteca America in the Ft. Myers-Naples market

Good news for print newspapers: They’re the most preferred method for getting ad inserts and fliers.

Laura Termini, actress, entrepreneur and founder of CHICANOL.com a platform with 6 years developing digital campaigns for the general market , and Rory Lassanske creator of MamaContemporanea , has finalized a strategic alliance with Dospuntouno digital agency, with extensive experience of digital strategies in Latin America, to create SOMOSmedia, a joint venture of SOMOSentertainment and Dospuntouno

impreMedia launched ChicaFresh.com, its new digital platform for “Latinas with attitude.”

The Mobile Marketing Association (MMA) released a report titled, How Big is the Mobile Marketing Opportunity, which explores the mobile ad market opportunity for both marketers and mobile ad/media sellers.

Playboy Enterprises, Inc. announced it has signed a license agreement with Arbol Publishing to edit, produce and distribute Playboy Latino in the United States. 

In today’s evolving media landscape, television broadcasters are constantly searching for effective ways to promote their programming across platforms, including radio.

Claudio “El Emperador” Suarez, one of Mexico’s most prominent soccer stars and the record holder for most appearances with the Mexican national team, is the latest addition to FOX Deportes’ impressive roster of soccer analysts.

If there’s one thing I’ve learned in my years on the Internet, it’s that if two people are disagreeing online, the most productive course of action is to wade right in with your own overblown opinion. So here I am.

The average lead time for researching retail products via mobile among smartphone and tablet users varied by cost, with research for items priced at $1,000 or more starting 45 days in advance of buying, on average. Even for the lowest price range though, $1 to $49, research typically began about 10 days before the purchase was completed.

As of December 2013, 94 percent of the most popular and critically acclaimed films were legally available in the U.S. through online video-on-demand (VOD) services, according to KPMG’s Film and TV Title Availability in the Digital Age study. The report also finds that 85 percent of the most popular and critically acclaimed television titles were available in the U.S. through online video services.

Millennials are indeed highly social, with huge implications for brands. But, there remains confusion about where their social activity takes place and how best to activate it. As a result some marketers may be misconstruing how best to engage with them.

Nielsen announced plans to bring its Nielsen Social solutions to Mexico in the first half of 2015.

The series premieres September 30th and will air exclusively on MundoFox Monday through Friday at 9PM/8c.

NBCUniversal’s Hispanic Enterprises and Content announced Enrique Caballero has been named Senior Vice President of Human Resources. 

DishLATINO debuted Spain’s Antena 3 Internacional, adding another channel to its lineup that connects subscribers in the U.S. to their home country abroad and expands the cultural variety for all viewers.

Millward Brown Digital released the Getting Mobile Right report, identifying the optimal approach for marketers to drive brand growth through effective mobile marketing strategies.

Entravision Communications Corporation announced the launch of a new morning show called LA’s Mañanitas.

Who cares? I cannot for the life of me recall an occasion where a tweet or Facebook status update from a CMO has pushed me to buy or try a product or service. Can you? Can any of your co-workers or family members? Anyone who is in line at Starbucks right now, as you read this? Go on, I dare you to ask if they even know the name of the Starbucks CMO. Or if they even know what a CMO is. Or does.