Media

Premiering on October 4 at 9PM ET/PT on Nat Geo Mundo, the eight-part series heats up as Limos by Moonlight takes on picky clientele and unexpected challenges that result in the most jaw-dropping limos.

There are plenty of things I’ve never understood about CMOs — like why they’d take a job that seldom lasts that long– but chief among those things I just don’t get is their often-willful ignorance about how people are actually using media.

The match has begun.  With production of the new action-packed series, “Lucha Underground,” underway in Los Angeles, El Rey Network and Emmy Award-winning producer Mark Burnett’s One Three Media announced new members of the character-driven, riveting, freestyle wrestling series.  “Lucha Underground” will kick off with a special two-hour episode on Wednesday, October 29th at 8:00 pm ET/PT.

Telemundo announced the appointment of Paul A. Gómez to Senior Director, Government Affairs, effective immediately.  Based in Washington, DC, Gómez will report to Melissa Maxfield, SVP, Federal Government Affairs, Comcast and Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal.

An overwhelming majority of moms currently have a smartphone (88%) and tablet (83%) by their side. This may represent a plateau for mobile-device adoption by mothers, but the survey reveals that moms’ firm embrace of mobile usage is growing.

41% of consumers conduct more searches on mobile devices than their PCs. Thenew study shares insights that can help marketers better understand and engage mobile searchers.

Briabe Mobile announced the launch of ‘Latina Glam” a mobile-social platform targeting Latina women, designed to connect brands and influencers with consumers in the digital space.

As teens are changing their media habits, moving away from traditional TV viewing to spending more time with other entertainment formats—namely YouTube, Instagram, and Tumblr—their interest in traditional celebrities has waned.

The expansion will result in viewers receiving an additional 150 minutes of local breaking news coverage and up-to-the-minute weather reports each week in their markets.

Amador Bustos and Jay Meyers, Adelante’s CEO, visited the Seattle and Eastern Washington staff to announce the transfer of its nine radio stations to their former owner; Bustos Media.

Castalia Communications Corporation has signed an agreement with Corporación de Radio y Televisión Española, S.A. (RTVE) to represent the Spanish broadcaster’s channels and programming throughout the United States, Puerto Rico and Canada.

IMAGINA US and Juan Camilo Ferrand jointly announced the launch of THE STORY NEST, a new company that will develop scripted content in Spanish for the U.S. and Latin America.

The project is a move to transform La Opinión into a multimedia brand that will serve the Hispanic community of California through all platforms – from print to mobile – with new and revamped content offerings, an improved look and a greatly enhanced reader experience for this iconic brand.

Spanish-language broadcast network MundoFox announced that it is now available to Time Warner Cable digital subscribers in the New York metro area.

Tiesto, Skrillex, Calvin Harris, David Guetta, Afrojack and Avicii are not household names to anyone 35 years old and over. Skrillex and Afrojack may sound like appliance names or an over the counter hair gel to older folks. But to Millennials (generally defined as Americans born between 1982 and sometime in the early 2000′s), these Electronic Dance Music (EDM) DJs are celebrities producing music that is defining and giving an identity to their generation.

The digital marketing world has been abuzz for months about Facebook’s dialing-down of organic brand content in the average user’s newsfeed—and the declining importance of the “like” or page follow in its wake.

Comcast and Univision Communications Inc. announced they have reached a long-term agreement for Comcast to distribute Univision Deportes Network (UDN) to XFINITY TV customers who subscribe to its Digital Preferred or XFINITY Latino levels of service.

Telemundo announced multiplatform sponsorship initiatives with Toyota, Revlon and T-Mobile that will be part of its new reality competition series, “Yo Soy El Artista.” Hosted by international star Lucero, the revolutionary program will debut on Sunday, September 14 at 8PM/7C.

Expectations where high and discussions among colleagues were all about predicting if Telemundo and Latin We’s social media experiment #YoSoyElInfluencer Summit combined with the new reality show “Yo Soy el Artista” would become a brilliant idea with a flawless execution or a total disaster. The task was not an easy one, and I was told it was in the making for an entire year.  By Lynn Ponder / WebCityGirls

YouTube is booming. A recent analysis from Jefferies valued the company at up to $40 billion—more than Twitter. And marketers have taken note, using the platform to share content as digital video continues to rise in popularity.