Media

Cowboy Mining follows the crew at Globexplore Drilling as they drill thousands of feet below the earth’s surface to hit apple-sized targets delivering valuable mineral samples of gold, silver, copper and other high-value minerals so that the next “world-class” discovery can be made.

From a purely observational context, it strikes me that we’re at an interesting cross-roads in generational marketing. So much of what our sports fan and participant research focused on during the first decade of this century was meeting the needs of a maturing Boomer generation that did not always follow the leads of prior generations reaching a similar life stage. Fast-forward to the present day and it seems that everyone is trying to unlock the secret sauce that resonates with Millennials. And on the surface level this makes sense.

Erik Morales, Mexican boxing legend and eight-time champion, joins FOX Deportes as a boxing analyst it was announced by Carlos Sanchez, Executive Vice President and General Manager, FOX Deportes.    

We all live increasingly on our smartphones. In the U.S.—where 171.5 million people (71%) own such a device—smartphones have become the staple of everyday life and the on-the-go tool of choice for consumers looking to catch up on emails, tap their social networks or even tweet about a recent sports game.

The latest Nielsen Audio Today Report  profiles the impact of Network Radio among Hispanics, and the nearly 30 million listeners that are reached by Network Radio each week in hundreds of markets around the country.

Social networking is a majority activity in the US: eMarketer expects 54.3% of the population, or 68.5% of internet users, to log on to a social site at least once per month in 2014.

Univision Communications Inc. (UCI) announced the official sponsors for its highly anticipated singing reality competition, “Va Por Ti” (This One’s For You) , a co-production of Televisa and Univision.

Through the contest “Amo Mi Isla” (I Love My Island), WAPA TV is searching for a viewer-generated song that highlights the island’s positive qualities to be the station’s next official jingle.

Telemundo announced the premiere of its new national weekend newscast, “Noticiero Telemundo Fin de Semana,” on Saturday, October 4 at 5 pm/4 C.

Deportes Telemundo ushers the start of the new football season with its special “NFL Kickoff 2014 Presented By Xbox” from Seattle, Washington this Saturday, September 6 at 4:30 PM/3:30 C, featuring the stellar team of Karim Mendiburu, Ana Jurka, Leti Coo and Edgar Lopez.

By Gonzalo López Martí @LopezMartiMiami

When I started out in this business back in the good ol’ 90s, it could take us weeks, even months to craft and get approval for a four word-long tagline.
Entire teams of senior admen and adwomen would sit down around a table to analyze inane lines of copy.
Clients would belabor for months over the meaning, subtext and anthropological connotations of a futile alliterated soundbite.
Of course, the soundbite under the magnifying glass was going to run on billboards, bus shelters, newspapers and magazines when billboards, bus shelters, newspapers and magazines reigned supreme in the marketing repertoire.
Today, I lead a team of dozens of fickle Millennials cranking out tweet-like musings by the truckload, destined to ephemeral social media lifespans.
Funny thing is, the dozens of fickle Millennials refuse to talk to me.

Avocados from Mexico (AFM) announced it will kick off its 2014-2105 retail promotional activity this Hispanic Heritage Month with “Échale al Asador” (Toss it on the Grill) a fully integrated program for Hispanic accounts. 

Eddie “Piolin” Sotelo, who hosted a daily show on SiriusXM for the past year, expressed his appreciation to SiriusXM for the opportunity to bring his Spanish-language show to subscription radio.

Telemundo 40 announced an expansion to its local news operation designed to better serve the local Hispanic community in the Rio Grande Valley region.

Telemundo announced its first-ever social media influencer summit, dubbed #YoSoyelInfluencer, as part of the reality series, “Yo Soy El Arista” (“I am the Artist”), premiering Sunday, September 14 at 8 pm/7c.

WAPA America has reached an agreement with Nielsen to become a nationally-rated cable network. WAPA America is the cable arm of WAPA-TV, Puerto Rico. WAPA America will be reported in Nielsen’s national data beginning as of August 2014, to be available on September 28.

Hemisphere Media Group, Inc. entered into an agreement with Laguna Productions to acquire exclusive worldwide transmission rights in perpetuity to 100 Mexican and U.S. Hispanic movie titles.

El Rey Network puts its spin on lucha with “Lucha Underground”, an original action-packed series from Emmy Award-winning producer Mark Burnett’s One Three Media.

Hosted by international star Lucero, the reality show will air simultaneously in the U.S. on Telemundo and throughout Latin America on the cable networks E! and Telemundo Internacional. 

Blanca Soto stars in “Señora Acero,” along with an excellent cast including Andrés Palacios, Rebecca Jones, Litzy and special guest, Damián Alcázar.