Media

Spanish-language broadcast network MundoFox announced that it is now available to Time Warner Cable digital subscribers in the New York metro area.

Tiesto, Skrillex, Calvin Harris, David Guetta, Afrojack and Avicii are not household names to anyone 35 years old and over. Skrillex and Afrojack may sound like appliance names or an over the counter hair gel to older folks. But to Millennials (generally defined as Americans born between 1982 and sometime in the early 2000′s), these Electronic Dance Music (EDM) DJs are celebrities producing music that is defining and giving an identity to their generation.

The digital marketing world has been abuzz for months about Facebook’s dialing-down of organic brand content in the average user’s newsfeed—and the declining importance of the “like” or page follow in its wake.

Comcast and Univision Communications Inc. announced they have reached a long-term agreement for Comcast to distribute Univision Deportes Network (UDN) to XFINITY TV customers who subscribe to its Digital Preferred or XFINITY Latino levels of service.

Telemundo announced multiplatform sponsorship initiatives with Toyota, Revlon and T-Mobile that will be part of its new reality competition series, “Yo Soy El Artista.” Hosted by international star Lucero, the revolutionary program will debut on Sunday, September 14 at 8PM/7C.

Expectations where high and discussions among colleagues were all about predicting if Telemundo and Latin We’s social media experiment #YoSoyElInfluencer Summit combined with the new reality show “Yo Soy el Artista” would become a brilliant idea with a flawless execution or a total disaster. The task was not an easy one, and I was told it was in the making for an entire year.  By Lynn Ponder / WebCityGirls

YouTube is booming. A recent analysis from Jefferies valued the company at up to $40 billion—more than Twitter. And marketers have taken note, using the platform to share content as digital video continues to rise in popularity.

Cowboy Mining follows the crew at Globexplore Drilling as they drill thousands of feet below the earth’s surface to hit apple-sized targets delivering valuable mineral samples of gold, silver, copper and other high-value minerals so that the next “world-class” discovery can be made.

From a purely observational context, it strikes me that we’re at an interesting cross-roads in generational marketing. So much of what our sports fan and participant research focused on during the first decade of this century was meeting the needs of a maturing Boomer generation that did not always follow the leads of prior generations reaching a similar life stage. Fast-forward to the present day and it seems that everyone is trying to unlock the secret sauce that resonates with Millennials. And on the surface level this makes sense.

Erik Morales, Mexican boxing legend and eight-time champion, joins FOX Deportes as a boxing analyst it was announced by Carlos Sanchez, Executive Vice President and General Manager, FOX Deportes.    

We all live increasingly on our smartphones. In the U.S.—where 171.5 million people (71%) own such a device—smartphones have become the staple of everyday life and the on-the-go tool of choice for consumers looking to catch up on emails, tap their social networks or even tweet about a recent sports game.

The latest Nielsen Audio Today Report  profiles the impact of Network Radio among Hispanics, and the nearly 30 million listeners that are reached by Network Radio each week in hundreds of markets around the country.

Social networking is a majority activity in the US: eMarketer expects 54.3% of the population, or 68.5% of internet users, to log on to a social site at least once per month in 2014.

Univision Communications Inc. (UCI) announced the official sponsors for its highly anticipated singing reality competition, “Va Por Ti” (This One’s For You) , a co-production of Televisa and Univision.

Through the contest “Amo Mi Isla” (I Love My Island), WAPA TV is searching for a viewer-generated song that highlights the island’s positive qualities to be the station’s next official jingle.

Telemundo announced the premiere of its new national weekend newscast, “Noticiero Telemundo Fin de Semana,” on Saturday, October 4 at 5 pm/4 C.

Deportes Telemundo ushers the start of the new football season with its special “NFL Kickoff 2014 Presented By Xbox” from Seattle, Washington this Saturday, September 6 at 4:30 PM/3:30 C, featuring the stellar team of Karim Mendiburu, Ana Jurka, Leti Coo and Edgar Lopez.

By Gonzalo López Martí @LopezMartiMiami

When I started out in this business back in the good ol’ 90s, it could take us weeks, even months to craft and get approval for a four word-long tagline.
Entire teams of senior admen and adwomen would sit down around a table to analyze inane lines of copy.
Clients would belabor for months over the meaning, subtext and anthropological connotations of a futile alliterated soundbite.
Of course, the soundbite under the magnifying glass was going to run on billboards, bus shelters, newspapers and magazines when billboards, bus shelters, newspapers and magazines reigned supreme in the marketing repertoire.
Today, I lead a team of dozens of fickle Millennials cranking out tweet-like musings by the truckload, destined to ephemeral social media lifespans.
Funny thing is, the dozens of fickle Millennials refuse to talk to me.

Avocados from Mexico (AFM) announced it will kick off its 2014-2105 retail promotional activity this Hispanic Heritage Month with “Échale al Asador” (Toss it on the Grill) a fully integrated program for Hispanic accounts. 

Eddie “Piolin” Sotelo, who hosted a daily show on SiriusXM for the past year, expressed his appreciation to SiriusXM for the opportunity to bring his Spanish-language show to subscription radio.