Media

If you like Salsa, the Fania All Stars and dancing, the name Cheo Feliciano is synonyms with Greatness.  Cheo Felicano passed away after be involved in an accident in Puerto Rico.

The IAB and the MRC are both leading the charge for viewability in display advertising, but the only way this initiative will take hold and work is if media-buying agencies get on board.

Flama is Univion’s first fully dedicated over-the-top network providing premium English-language video programming for 15 – 30 year olds who are inspired and entertained by the Latin culture that is influencing today’s younger generation.

MundoFox announced the premiere of ‘Dos Lunas’ (‘Two Moons’), the new original drama about a woman, played by Bárbara Mori, trying to cope with her split personality disorder sparked by a tormented past. With its debut on May 3rd, the series will air exclusively on MundoFox on Saturdays at 10PM/9c.

According to Facebook, the leveraging of language targeting segments created efficiencies across major metrics, driving up engagement across Spanish and English creative. 

Residents of Orlando shine when it comes to saving money, as the Florida city took the number one ranking on the ‘Most Frugal U.S. Cities’ list, according to the 2013 Coupons.com Savings Index1 released by Coupons.com Incorporated. Orlando overtook Atlanta, which had held the top spot for four years running. Tampa landed the number two position, with Washington D.C., Nashville and Charlotte rounding out the top five.

Mobile search may be the future, but desktop search remains a heavyweight for marketers. Thanks to a sizable advantage in conversion metrics, the desktop promises to be a key player throughout this decade, according to a new eMarketer report, “Desktop Search 2014: Marketers Find a Balance with Mobile.”

Marketers concentrate so much on consumer behavior, but what part does the behavior of brand marketers play when they attempt to connect with existing and potential customers?

The fact is, many of us spend an egregious amount of time using social media (sharing tweets, commenting on FB posts, etc.). We lose ourselves in our ever updating feeds. The more curious among us even try to quantify the hours and minutes spent on social networking each day. But I’ve often wondered: What is our behavior post-click, when we actually interact with a link one of our friends shared socially?

Viacom International Media Networks has named former Telemundo programming exec Maria Iregui as brand manager and senior VP of programming and production for MTV Latin America and Tr3s.

We have learned through the ColectivaLatina community of influencers what she buys, how much she spends, how often she shops and whom she takes with her is very different.

Leading up to this year’s Oscars, Sprint’s new “Framily” plan gained more than 40 million Twitter impressions through a paid and earned campaign with actress Shay Mitchell and online community HelloGiggles. Scott Zalaznik, vice president of digital at Sprint, spoke with eMarketer’s Danielle Drolet about advertising opportunities that exist in a post-IPO Twitter.

NUVOtv parent company SiTV Media, Inc. and The Madison Square Garden Company have reached an agreement for SiTV Media to acquire the Fuse network from MSG.  This was jointly announced today by Michael Schwimmer, CEO of SiTV Media and its NUVOtv network, and Tad Smith, President and CEO of The Madison Square Garden Company.

In the second season of this original series, Nat Geo Mundo continues the journey alongside Dr. Georgina Márquez, Dr. Carlos López and Dr. Giselle Concepción encountering the challenges faced when caring for dogs, cats, horses, snakes and even a peacock in Doctor Vet Los Angeles.

Manuel Rosales, former Senior Account Manager at America CV Network, has been hired by ABC affiliate WPLG Channel 10 in Miami. In his new role as an Account Executive, Rosales will report to WPLG Local Sales Manager Belinda E. Tuckerman.

“El Show de Erika Casi Late Night” will premiere on April 6 simultaneously in the United States on mun2 and in Latin America on Telemundo Internacional pay TV channels. The series premieres in the U.S. on Sundays at 1 a.m. EST/Midnight CST on mun2, and Sundays at 10 p.m. on Telemundo Internacional in Latin America.  

Discovery en Español announced the upcoming premiere of FLIGHT 370: THE MISSING LINKS. This one-hour documentary, commissioned by Discovery Networks International, gathers the foremost thinkers in aviation and security to explore key questions surrounding the disappearance of Malaysia Airlines flight MH370.

Latina Mom Bloggers and The Center for Hispanic Marketing Communication at Florida State University (The Center) released the results of a national survey on blogger trends among Latinos. The findings identify attitudes toward blogging as a business and opportunities currently influencing blogging as a profession among Latina bloggers.  

MundoFox Phoenix (KMOH-DT 6 / KEJR-LD 40) announced that Cox Communications has launched its Spanish-language programming on its cable system in Phoenix, Arizona, giving the local station, full-distribution in the market.

Los Tweens & Teens has announced the expansion of its Board of Experts.  Together these women will contribute ongoing content to the growing Los Tweens & Teens media platform with expert tips, ideas and resources for parents in areas related to sports, education and emotional well being.