Media

The multi-talented and dynamic Hispanic television star Raul Gonzalez joins Telemundo to develop and host a new variety series and will contribute to multiple series and specials.  The first of such specials he will host will be the prestigious Billboard Latin Music Awards Presented by State Farm to be broadcast live on Telemundo on April 24th at 7p/6c.

Nielsen Catalina Solutions (NCS) has teamed with Nielsen Audio to pioneer the first single-source measurement tool built for the radio industry. Clear Channel Media and Entertainment (Clear Channel) first piloted this innovative measurement approach in 2013 and is one of the radio networks included in this study.

Advertisers cite three reasons why they’re increasing spending on Twitter: The social network’s tie-ins with TV, its real-time nature and its willingness to partner closely on creative executions. Other developments that will drive growth this year include improved analytics, more ad offerings for international markets and additional ad products in the direct-response and ecommerce areas, according to a new eMarketer report, “Advertising on Twitter: Unique Opportunities Outweigh Slowing User Growth.”

Tom Maney, industry veteran and Fox Hispanic Media’s Executive Vice President of Advertising Sales, sat down with HispanicAd recently to talk about all things FHM, the current state of U.S. Hispanic media and consumption trends in the marketplace.

Digital omnivores – those consumers who own a trio of tablets, smartphones and laptops – continue to grow, driven by the proliferation of new platforms and increased device adoption.  Deloitte’s eighth edition of the “Digital Democracy Survey” (formerly the “State of the Media Democracy” survey) reveals that over one third (37 percent) of U.S. consumers are now digital omnivores, a 42 percent growth over the previous year. This growth is primarily driven by continued tablet adoption (33 percent increase) and, to a lesser extent, smartphone ownership (18 percent increase).  Moreover, women, who made up over one-third (35 percent) of omnivores two years ago, now account for 45 percent of this group.

Telemundo Sports led all Spanish-language networks in nominations to the 35th Sports Emmy® Awards, according to the announcement made by The National Academy of Television Arts and Sciences (NATAS).  More than 180 nominees were announced in 39 categories and NBCUniversal’s Spanish-language broadcast network was recognized with six nominations, tying with ABC and outranking its Spanish-language competitors including ESPN Deportes (4) and Univision Deportes (3), as well as general market networks such as TBS, CBS Sports Network and FOX Soccer Channel, among others. The Awards will be given out at Jazz at Lincoln Center’s prestigious Frederick P. Rose Hall, located in the Time Warner Center on Tuesday, May 6th, 2014 in New York City.

mun2 has announced a collaboration with Allstate Insurance for the network’s new docu-reality series “Reinas de Realty.”  The 10-episode original series follows two Latina real estate moguls running their thriving, family-based Los Angeles house-flipping business and transforming Latino communities one flip at a time.

The National Academy of Television Arts & Sciences (NATAS) is proud to announce three new categories in each of its national competitions to recognize excellence in Spanish-language television programs.

One of every six times a viewer is watching primetime TV, that viewer also is using social media, according to a Council for Research Excellence (CRE) study.  About half of social media activity while users are watching TV relates to the TV programming.

Sweet Spot Marketing, a Kansas City-area search engine marketing agency specializing in search engine optimization and paid search advertising, has launched a new marketing initiative aimed at serving the web-marketing, search engine optimization, and paid advertising needs of Spanish-speaking businesses and their customers around the Midwest.

The network expands MLB multiplatform offering, increasing TV, Radio and Digital coverage to more than 80 games

The movie, which opens April 11 in the U.S., will be organically integrated in an episode of Hispanic TV’s longest-running and most popular reality beauty competition, “Nuestra Belleza Latina” (Our Latin Beauty), airing this Sunday, March 23. 

When it comes to getting your brand messaging across to the typical smartphone user, you’ve got about 90 minutes of their day to make an impact. How many of those minutes are penetrated by your brand?

For eMarketer’s CMO One-to-One series, Yahoo CMO Kathy Savitt discusses the company’s refocus on users’ daily habits as well as innovating the platform to accommodate ads as amenable to a mobile-first sensibility.

The Hispanic radio audience is growing across the U.S., increasing by more than half a million listeners over the past year based on Nielsen’s March 2014 RADAR report. As a result, Hispanics have the highest propensity to listen to the radio of any ethnic group. According to the latest Nielsen Audio Today report, 94.2 percent of all Hispanics (aged 12+) listen to the radio during the week.

Despite a successful IPO, brands using Twitter to boost marketing efforts are still uncertain as to Twitter’s true value. According to a recent survey conducted by Social Media Marketing University, 45.1% of brands reported that ‘measuring ROI and results’ is their greatest challenge when using the platform for marketing, followed by ‘building an audience’ (42.1 percent) and ‘engagement’ (36.8 percent).

AHAA: The Voice of Hispanic Marketing announced a jaw-dropping addition to its already stellar 2014 conference lineup: Rupert Murdoch, Chairman and CEO of 21st Century Fox, the world’s premier portfolio of cable, broadcast, film, pay TV and satellite assets spanning six continents across the globe, and Executive Chairman of News Corp, the largest news and information services provider in the English-speaking world. During the opening session of the conference (Monday, April 28 at 1pm ET), Mr. Murdoch will share his insights on the changing landscape of news media in the next five years and the significant business opportunity in the Hispanic market.

According to Radio Business Report, Los Angeles County Superior Court judge Richard A. Stone has dismissed an extortion lawsuit brought by popular Spanish-language radio personality Eddie “Piolin” Sotelo against six former staff members of his canceled Univision Radio show — and ruled that Sotelo may be liable for his adversaries’ legal fees. Sotelo now has a morning show on SiriusXM satellite radio.

Lopez Negrete Communications, Inc. unveiled a new Social Media Intelligence Center at its Houston headquarters. The new state of the art command center will be utilized by the agency’s digital and social media teams to monitor, analyze and engage real-time social conversations for its premier list of clients.

WAPA America has exclusive rights to air the 2014 Puerto Rico Basketball League season, including regular season games and playoffs. WAPA America has approximately 5.5 million U.S. subscribers and is distributed by all major cable, satellite and telco providers.