Discovery en Español announced the launch of the third edition of DESCUBRE TU TALENTO, a corporate social responsibility campaign in collaboration with the U.S. Department of Labor.
Media
Discovery en Español launches 3rd Edition of ‘DESCUBRE TU TALENTO’
Ripley named VP of Integrated Marketing Solutions at Entravision / Sacramento
Entravision Communications Corporation announced the appointment of Rich Ripley to Vice President of Integrated Marketing Solutions for the Sacramento, California market. In his role, Ripley will be responsible for sales efforts on Entravision’s radio, digital and mobile properties and marketing services in the Sacramento market.
Telemundo announces sponsors of La Voz Kids
Telemundo Media announced today a 360° degree sponsorship initiative in support of season two of Telemundo’s hit singing competition “La Voz Kids,” which premiered this Sunday. Multi-platform alliances with AT&T, State Farm, Kohl’s Department Stores, Chrysler brand, Universal Orlando Resort and more have been secured for Telemundo’s reality program.
How Many Online Identities Do Your Consumers Have?
I’ve accumulated perhaps dozens of identities across various social platforms over the years.
MundoFox adds New Productions to Join March Primetime Lineup
MundoFox announced its all-new primetime lineup that includes the premieres of the highly-anticipated series “El Capo 3” and the critically-acclaimed telenovela “Lado a Lado.”
TV or Not TV? Is that the question?
TV is dead. Or is it? That’s what some people might expect to hear from the tech glitterati that has been descending on Austin, TX for South by Southwest (SXSW) these past few days. by Kevin Conroy / Univision Insights
Mobile Marketing Report: Forrester [REPORT]
Push notifications are no longer just about breaking news, weather, or traffic alerts. The newest–and arguably fastest-growing–channel for directly reaching customers has the potential to benefit both consumers and marketers. In this October 2013 report, Forrester Research, Inc. says push notifications are the ideal tool, combining the unique benefits of mobile marketing: intimacy, immediacy and context. Push messaging enables marketers to offer more-relevant and personalized benefits to consumers while helping marketers reach their own goals through increased traffic, optimized app usage, and increased conversions.
ESPN Deportes’ Jorge Ramos receives the 2014 Medallas de Cortez Award
ESPN Deportes Radio’s Jorge Ramos was honored with the 2014 Medallas de Cortez Award for Personality of the Year during the 2014 Radio Ink Hispanic Conference on Tuesday, March 10 in San Diego.
KCEC-TV in Denver wins Eight 2013 Colorado Broadcaster’s Association Awards
Entravision Communications Corporation announced that its Univision affiliate in Denver, KCEC-TV, was honored with eight Awards of Excellence and four Certificates of Merit from the Colorado Broadcaster’s Association.
Avianca joins 1210AM ESPN Deportes as the Official Title Sponsor of the 2014 Copa ESPN
Avianca joins ESPN 1210-AM as the Title Sponsor of the 2014 Copa ESPN “The Family Sports Event of the Year”. The Third edition of Copa ESPN-Avianca will be held on October 11 and 12 at the Kendall Soccer Park.
Qu named Chief Technology Officer at Fusion
Fusion announced that Hong Qu, a veteran of YouTube and Upworthy, will become the network’s Chief Technology Officer.
Hoy Chicago names Lombana as Executive Producer of Video Content
Hoy announced the hiring of Andres Lombana as Executive Producer of Video Content, effective immediately. Lombana’s appointment showcases Hoy’s commitment to growing its video presence, in an effort to go beyond traditional reporting and analysis by using multiple platforms to tell stories that matter most to a diverse Hispanic audience.
Spanish Broadcasting System, Inc. & AIRE Radio Networks champion SXAmericas 2014
Spanish Broadcasting System, Inc. (SBS) & AIRE Radio Networks and SXSW join forces to launch SXAmericas a new program focused on harnessing the collective talent, idea pool and opportunities for U.S. and LATAM audiences. Officially launched March 11, SXAmericas will offer U.S. Latino and Latin American SXSW goers a deeper networking opportunity to discuss and address the latest industry opportunities for the Americas.
Jeffrey Liberman honored with the 2014 Medallas de Cortez Award for Broadcaster of the Year
Entravision Communications Corporation announced that Jeffery A. Liberman, Chief Operating Officer at Entravision was honored with the 2014 Medallas de Cortez Award for Broadcaster of the Year.
Univision Radio premieres “Univision América de Costa a Costa”
Univision America, the AM radio arm of Univision Radio, has launched a new morning show “Univision América de Costa a Costa” (Univision America from Coast to Coast), a combined news and talk program providing the latest in local, national and international news as well as relevant information around finance, health and entertainment.
MundoFox ordered new episodes of “100 Latinos Dijeron”
MundoFox announced that the network has ordered new episodes of “100 Latinos Dijeron,” an original Spanish-language version of “Family Feud,” hosted by Mexican television powerhouse Marco Antonio Regil, to air on the network throughout 2014. Production of the new episodes of “100 Latinos Dijeron” will kick off on March 17 in Los Angeles.
Cohen named EVP of Corporate Research at Univision Communications
Univision Communications Inc. announced the appointment of Marshall Cohen as executive vice president of Corporate Research.
Multiscreen Advertising, Audience Targeting lead the Way for Mobile Ad Targeting
The best way to describe the state of mobile ad targeting is to say it’s a work in progress, according to a new eMarketer report, “Mobile Ad Targeting: After Years of ‘Spray and Pray,’ Signs of Sophistication Appear.”
SiriusXM Teams Up with Golden Boy for Special Broadcast of “El Show de Piolín” During Canelo vs. Angulo Fight
SiriusXM announced that it will air a special broadcast of “El Show de Piolín” on Saturday, March 8 during the upcoming blockbuster Pay-Per-View boxing event, “TOE TO TOE: Canelo vs. Angulo,” featuring Mexican boxing superstar “Canelo” Alvarez facing veteran fellow countryman Alfredo “El Perro” Angulo.
Johnson & Johnson Launches “Champions of Care” Program in the U.S as Part of 2014 FIFA World Cup Sponsorship
Johnson & Johnson, the Official Healthcare Sponsor of the 2014 FIFA World Cup, announced the launch of the Champions of Care program in the United States to shine a spotlight on people who go above and beyond to do extraordinary things in caring for others.