Media

Social media management agency, Emoderation, has opened an office in Miami, to serve brands wanting to reach the US Hispanic and Latin American markets.

Discovery U.S. Hispanic, home of Discovery en Español and Discovery Familia, confirmed the participation of key talent as part of its annual Upfront presentation to advertisers on May 13 in New York City.

The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the revealing results of the first-ever Mobile Video Benchmark Study. The study, commissioned by the Mobile Marketing Association (MMA) and its Mobile Video Committee, sought to provide mobile video performance insights to advertisers, agencies, publishers and third party video servers.

The FIFA World Cup Brazil 2014™ kicks off on June 12, 2014; Univision Deportes will provide 24-hour coverage for 31 days across all of its broadcast and digital platforms, including live telecasts and streaming of all 64 matches plus live pre- and post-game commentary and reporting from Brazil’s 12 tournament cities
 

Fútbol de Primera Radio announced that it has acquired the exclusive terrestrial and satellite radio rights in the Spanish language for the 2015 Copa América to be played in Chile from June 11 to July 4th and the 2016 Copa América Centenario to be played June 3-26 of 2016 to commemorate South American Football’s Confederation’s (CONMEBOL) centennial.  This extraordinary tournament to be played across the Unites States will have the participation of all 10 South American countries plus Mexico, the US National Team and four additional Concacaf countries and promises to become the biggest sporting event to be held in the US since the 2002 Winter Olympics.

As excitement—frenzy in many places—starts to whip up as the soccer-loving world converges in Brazil in mid-June for the next World Cup tournament, brands are salivating as always at the branding and marketing opportunity that such a mega-sporting event affords.

The April 2014 Audio Today report reveals that the national radio listening audience has hit an all-time high, with over 244 million Americans (age 12 or older) tuning in each week.  We also devote the majority of the report to examining the 40 million Hispanic listeners who happen to be radio’s most engaged listeners.

¡HOLA! TV will launch on DIRECTV channel 430 on May 1.

Univision Communications Inc. announced the appointment of Alberto Mier y Terán as executive vice president of Univision Television Group (UTG). Mier y Terán will continue as general manager of flagship stations KMEX-TV Univision 34 and KFTR-TV UniMás 46 in Los Angeles, and now joins the executive team of UTG.

Univision Communications Inc. (UCI) announced the appointment of Friday Abernethy to senior vice president, Content Distribution. She will be based in New York and report to Sarah Madigan, executive vice president, Content Distribution.

Telemundo Media announced the second season of the original social media novela, “Secreteando”, starting April 28th. The online novela was the first drama series directed to Hispanics where viewers were active participants in the storyline through social media platforms such as Google+, YouTube, Facebook, Twitter, Pinterest and Instagram.

ImpreMedia announced that coinciding with the 2014 FIFA World Cup in Brazil, impreMedia will launch “Quiero Más Fútbol” (I Want More Soccer), a glossy soccer publication that will be distributed weekly on Fridays in Los Angeles within La Opinion and in New York within El Diario.

Much of the growth in mobile video has been driven by the YouTube generation – some 40% of all YouTube’s traffic comes from tablets and smartphones now – and that trend shows no signs of stopping. While that’s great for YouTube, it’s not so great for the marketers that desperately want to reach that audience, but are either unwilling or unable to take advantage of the myriad mobile video platforms that deliver said audience on a silver platter.

NUVOtv announced the co-production of Kia’s Road to Rio, an action-packed travel series showcasing the beautiful sights of South America. Comedians Mark Watson and Henning Wehn will take viewers on a hilarious adventure to Rio for the 2014 FIFA World Cup in Brazil, as they traverse the continent in various Kia Motors vehicles including the 2014 Kia Soul, Sorento CUV and Sportage Compact CUV. NUVOtv has exclusive rights for US distribution.  The show will premiere on NUVOtv on Wednesday, May 21 at 9pm ET/PT.

Telemundo announced it has granted NBCUniversal Entertainment an option to develop “El Señor de los Cielos” (The Lord of the Skies), the network’s highest-rated novela last season, and USA Network an option to develop the upcoming and highly-anticipated novela “Mujer de Acero” (Woman of Steel). On the heels of multiple cross-company initiatives including the reality competition shows “La Voz Kids” and “Top Chef Estrellas,” the weekly news segment “Access Hollywood Al Rojo Vivo,” and the multiple simulcasts between NBC’s Today show and Telemundo’s morning show “Un Nuevo Dia,” among others, NBCUniversal’s Hispanic Enterprises and Content Division continues to develop business and content opportunities across the company’s multiple brands.

Siempre Mujer magazine announced that the first-ever Siempre Mujer Cover Contest.   Presented by The Lincoln Motor Company, the contest will give the magazine’s readers an opportunity to shine, while highlighting the talent, passion and beauty of Latinas around the country.

This is the year historians will look back upon and recall as the year television changed forever.

Bud light and Telemundo Media announced “Buscando Mi Ritmo,” a new long-form branded reality competition series that will search for the unique sound that turns a singer into an artist – and an artist into a star. The series will put a new spin on the genre by pairing celebrities with up-and-coming musical bands that are looking to establish themselves in the music industry.

A+E Networks Latin America, a joint venture between A+E Networks and Ole Communications, and Sony Pictures Television announced that they will launch Lifetime in Latin America and Brazil. 

Mobile may be winning when it comes to its growing share of time spent with media, but advertising dollars are following behind slower than one may expect, according to eMarketer’s latest forecast of time spent with media by US adults.