Media

Entravision Communications Corporation announced the appointment of Diana Zamudio to Senior Vice President of Integrated Marketing Solutions for the El Paso, Texas market.

beIN SPORTS unveiled its 2014-2015 programming schedule today during its first-ever Upfront event. The network presented its solid line-up of premium sports content to advertisers and marketers during the presentation held at Rockefeller Center’s, 620 Loft & Garden in New York.

EstrellaTV has unveiled an ambitious slate of new original programming at its annual Upfront event, held Monday, May 12, before a capacity audience at Manhattan’s Hudson Hotel Rooftop Terrace.  

NUVOtv is accelerating the momentum it began last year when Jennifer Lopez joined the network as its Chief Creative Officer by announcing new series and specials and the renewal of several shows embraced by NUVOtv viewers. The 2014-15 programming slate was unveiled May 12 at the Edison Ballroom in mid-town New York and hosted by Ms. Lopez, NUVOtv CEO Michael Schwimmer, EVP Programming Bill Hilary and SVP Advertising Sales Craig Geller.

Los Angeles-based multicultural mobile marketing solutions company BRIABE Mobile launched its “ROAD TO RIO” platform, a curated mobile soccer content platform. The platform offers unique and exclusive content in both English and Spanish targeted to the more than 50% of U.S. Hispanics following the 2014 FIFA World Cup.

NBCUniversal recently announced that it will create original digital video across all of its entities. Scott Schiller, executive vice president of digital advertising sales at NBCUniversal, spoke with eMarketer’s Rimma Kats about how the recent initiatives will help advertisers reach consumers.

  By Lee Vann / Captura Group

Earlier this year we saw the closure of two major efforts by the mainstream media to connect with Hispanics in the U.S.

CNN launched “CNN Latino” last year. The goal of the cable news network was to build an audience around syndicated news and entertainment shows in Spanish. Broadcast TV stations in several markets with large Hispanic populations – including WDFL in Miami and KBEH in Los Angeles – carried the programming.

Telemundo network announced it acquired the exclusive media rights for the United States of all the home games of the Mexican first division soccer team Pachuca, beginning with the league’s Apertura tournament in June. As “The Official U.S. Network of Pachuca,” Telemundo will have the exclusive Spanish-language rights across all its platforms – broadcast, online and cable – to all of the pre-season, regular season and, if they qualify, the playoff home games of the popular team.  

EPMG announced they have partnered with impreMedia, the leading Hispanic news and information company, to launch the most comprehensive print, digital and experiential 2014 World Cup program to date.

Meruelo Media announced the completed purchase of KDAY 93.5 FM, Los Angeles’ original hip-hop and R&B radio station .

Set to premiere Tuesday, July  15th at 9 pm ET/PT, irreverent and action-packed, Matador chronicles the unlikely rise of Tony “Matador” Bravo (Gabriel Luna), a popular soccer star who comes to be known as much for his playboy antics off the field as his dynamic moves on it. But what his fans and family don’t realize is that it’s all a cover—in truth, he is a skilled covert operative executing missions for a little-known branch of the CIA. “Matador” has the kind of fame and notoriety that affords him access to powerful circles of corruption and villainy. But, in balancing the dueling roles in which he’s been cast, he will be forced to confront the question of his true identity… and it is this mission which will prove to be his most dangerous

Beginning, Wednesday, May 7th, 2014 Mira TV launched the Rick Sanchez Show, to run Monday through Friday at 10:00PM, as part of an entirely new evening programming block that is sure to captivate local audiences.

Just about everyone connects with music, but where we live plays a big part of how we listen to, buy and engage with our tunes.

A Q1 2014 study by Converseon analyzed direct user interactions with 20 leading global brands and found that 55% of those that took place on Twitter were positive in nature, with an additional 25% neutral. On Facebook, 49% of interactions were positive, with Google+ falling in the middle.

Both the universe of U.S. television homes and the potential TV audience in those homes continue to grow. According to Nielsen’s 2015 Advance National TV Household Universe Estimate (UE), there are 116.3 million TV homes in the U.S., up 0.4 percent from the 2013-2014 estimate of 115.6 million. Nielsen estimates that nearly 296 million persons age 2 and older live in these TV homes, an increase of 0.5 percent from last year.

The 2014 FIFA World Cup soccer tournament may not kick off in Brazil until next month, but viewers are already planning on how they’re going to watch the matches. And based on polling conducted by Instant.ly for YuMe, digital devices are reshaping game viewing.

Have we been taking a certain social media platform Instaforgranted?

NBCUniversal’s Hispanic Enterprises and Content announced that Ruben Mendiola, has been named President of its cable channel, mun2. He will report to Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal.

Americans have no shortage of options in every aspect of their lives. The proliferation of devices for consuming content has enabled more choices than most can count. But the “problem” of having too many options—including a growing expanse of content—doesn’t seem to be having an impact on our TV viewing preferences.

Amid the squeeze on drug companies due to patent expirations on blockbuster drugs, Novartis and GlaxoSmithKline (GSK) announced in April an asset-swapping/joint venture deal, which includes Novartis picking up GSK’s cancer drugs and the two companies forming a joint venture on their respective nonprescription drug consumer units. The venture, GSK Consumer Healthcare, will combine the businesses of Novartis brands including Excedrin and Prevacid with GSK brands including Nicorette, TUMS and Aquafresh. Cheryl Policastro, director of shopper marketing and insights at Novartis Consumer Health, spoke with eMarketer’s Christine Bittar about selling over-the-counter medications and some of the differences between marketing prescription and nonprescription drugs.