Media

Mobile search may be the future, but desktop search remains a heavyweight for marketers. Thanks to a sizable advantage in conversion metrics, the desktop promises to be a key player throughout this decade, according to a new eMarketer report, “Desktop Search 2014: Marketers Find a Balance with Mobile.”

Marketers concentrate so much on consumer behavior, but what part does the behavior of brand marketers play when they attempt to connect with existing and potential customers?

The fact is, many of us spend an egregious amount of time using social media (sharing tweets, commenting on FB posts, etc.). We lose ourselves in our ever updating feeds. The more curious among us even try to quantify the hours and minutes spent on social networking each day. But I’ve often wondered: What is our behavior post-click, when we actually interact with a link one of our friends shared socially?

Viacom International Media Networks has named former Telemundo programming exec Maria Iregui as brand manager and senior VP of programming and production for MTV Latin America and Tr3s.

We have learned through the ColectivaLatina community of influencers what she buys, how much she spends, how often she shops and whom she takes with her is very different.

Leading up to this year’s Oscars, Sprint’s new “Framily” plan gained more than 40 million Twitter impressions through a paid and earned campaign with actress Shay Mitchell and online community HelloGiggles. Scott Zalaznik, vice president of digital at Sprint, spoke with eMarketer’s Danielle Drolet about advertising opportunities that exist in a post-IPO Twitter.

NUVOtv parent company SiTV Media, Inc. and The Madison Square Garden Company have reached an agreement for SiTV Media to acquire the Fuse network from MSG.  This was jointly announced today by Michael Schwimmer, CEO of SiTV Media and its NUVOtv network, and Tad Smith, President and CEO of The Madison Square Garden Company.

In the second season of this original series, Nat Geo Mundo continues the journey alongside Dr. Georgina Márquez, Dr. Carlos López and Dr. Giselle Concepción encountering the challenges faced when caring for dogs, cats, horses, snakes and even a peacock in Doctor Vet Los Angeles.

Manuel Rosales, former Senior Account Manager at America CV Network, has been hired by ABC affiliate WPLG Channel 10 in Miami. In his new role as an Account Executive, Rosales will report to WPLG Local Sales Manager Belinda E. Tuckerman.

“El Show de Erika Casi Late Night” will premiere on April 6 simultaneously in the United States on mun2 and in Latin America on Telemundo Internacional pay TV channels. The series premieres in the U.S. on Sundays at 1 a.m. EST/Midnight CST on mun2, and Sundays at 10 p.m. on Telemundo Internacional in Latin America.  

Discovery en Español announced the upcoming premiere of FLIGHT 370: THE MISSING LINKS. This one-hour documentary, commissioned by Discovery Networks International, gathers the foremost thinkers in aviation and security to explore key questions surrounding the disappearance of Malaysia Airlines flight MH370.

Latina Mom Bloggers and The Center for Hispanic Marketing Communication at Florida State University (The Center) released the results of a national survey on blogger trends among Latinos. The findings identify attitudes toward blogging as a business and opportunities currently influencing blogging as a profession among Latina bloggers.  

MundoFox Phoenix (KMOH-DT 6 / KEJR-LD 40) announced that Cox Communications has launched its Spanish-language programming on its cable system in Phoenix, Arizona, giving the local station, full-distribution in the market.

Los Tweens & Teens has announced the expansion of its Board of Experts.  Together these women will contribute ongoing content to the growing Los Tweens & Teens media platform with expert tips, ideas and resources for parents in areas related to sports, education and emotional well being.  

The multi-talented and dynamic Hispanic television star Raul Gonzalez joins Telemundo to develop and host a new variety series and will contribute to multiple series and specials.  The first of such specials he will host will be the prestigious Billboard Latin Music Awards Presented by State Farm to be broadcast live on Telemundo on April 24th at 7p/6c.

Nielsen Catalina Solutions (NCS) has teamed with Nielsen Audio to pioneer the first single-source measurement tool built for the radio industry. Clear Channel Media and Entertainment (Clear Channel) first piloted this innovative measurement approach in 2013 and is one of the radio networks included in this study.

Advertisers cite three reasons why they’re increasing spending on Twitter: The social network’s tie-ins with TV, its real-time nature and its willingness to partner closely on creative executions. Other developments that will drive growth this year include improved analytics, more ad offerings for international markets and additional ad products in the direct-response and ecommerce areas, according to a new eMarketer report, “Advertising on Twitter: Unique Opportunities Outweigh Slowing User Growth.”

Tom Maney, industry veteran and Fox Hispanic Media’s Executive Vice President of Advertising Sales, sat down with HispanicAd recently to talk about all things FHM, the current state of U.S. Hispanic media and consumption trends in the marketplace.

Digital omnivores – those consumers who own a trio of tablets, smartphones and laptops – continue to grow, driven by the proliferation of new platforms and increased device adoption.  Deloitte’s eighth edition of the “Digital Democracy Survey” (formerly the “State of the Media Democracy” survey) reveals that over one third (37 percent) of U.S. consumers are now digital omnivores, a 42 percent growth over the previous year. This growth is primarily driven by continued tablet adoption (33 percent increase) and, to a lesser extent, smartphone ownership (18 percent increase).  Moreover, women, who made up over one-third (35 percent) of omnivores two years ago, now account for 45 percent of this group.

Telemundo Sports led all Spanish-language networks in nominations to the 35th Sports Emmy® Awards, according to the announcement made by The National Academy of Television Arts and Sciences (NATAS).  More than 180 nominees were announced in 39 categories and NBCUniversal’s Spanish-language broadcast network was recognized with six nominations, tying with ABC and outranking its Spanish-language competitors including ESPN Deportes (4) and Univision Deportes (3), as well as general market networks such as TBS, CBS Sports Network and FOX Soccer Channel, among others. The Awards will be given out at Jazz at Lincoln Center’s prestigious Frederick P. Rose Hall, located in the Time Warner Center on Tuesday, May 6th, 2014 in New York City.