Media

mun2 has announced a collaboration with Allstate Insurance for the network’s new docu-reality series “Reinas de Realty.”  The 10-episode original series follows two Latina real estate moguls running their thriving, family-based Los Angeles house-flipping business and transforming Latino communities one flip at a time.

The National Academy of Television Arts & Sciences (NATAS) is proud to announce three new categories in each of its national competitions to recognize excellence in Spanish-language television programs.

One of every six times a viewer is watching primetime TV, that viewer also is using social media, according to a Council for Research Excellence (CRE) study.  About half of social media activity while users are watching TV relates to the TV programming.

Sweet Spot Marketing, a Kansas City-area search engine marketing agency specializing in search engine optimization and paid search advertising, has launched a new marketing initiative aimed at serving the web-marketing, search engine optimization, and paid advertising needs of Spanish-speaking businesses and their customers around the Midwest.

The network expands MLB multiplatform offering, increasing TV, Radio and Digital coverage to more than 80 games

The movie, which opens April 11 in the U.S., will be organically integrated in an episode of Hispanic TV’s longest-running and most popular reality beauty competition, “Nuestra Belleza Latina” (Our Latin Beauty), airing this Sunday, March 23. 

When it comes to getting your brand messaging across to the typical smartphone user, you’ve got about 90 minutes of their day to make an impact. How many of those minutes are penetrated by your brand?

For eMarketer’s CMO One-to-One series, Yahoo CMO Kathy Savitt discusses the company’s refocus on users’ daily habits as well as innovating the platform to accommodate ads as amenable to a mobile-first sensibility.

The Hispanic radio audience is growing across the U.S., increasing by more than half a million listeners over the past year based on Nielsen’s March 2014 RADAR report. As a result, Hispanics have the highest propensity to listen to the radio of any ethnic group. According to the latest Nielsen Audio Today report, 94.2 percent of all Hispanics (aged 12+) listen to the radio during the week.

Despite a successful IPO, brands using Twitter to boost marketing efforts are still uncertain as to Twitter’s true value. According to a recent survey conducted by Social Media Marketing University, 45.1% of brands reported that ‘measuring ROI and results’ is their greatest challenge when using the platform for marketing, followed by ‘building an audience’ (42.1 percent) and ‘engagement’ (36.8 percent).

AHAA: The Voice of Hispanic Marketing announced a jaw-dropping addition to its already stellar 2014 conference lineup: Rupert Murdoch, Chairman and CEO of 21st Century Fox, the world’s premier portfolio of cable, broadcast, film, pay TV and satellite assets spanning six continents across the globe, and Executive Chairman of News Corp, the largest news and information services provider in the English-speaking world. During the opening session of the conference (Monday, April 28 at 1pm ET), Mr. Murdoch will share his insights on the changing landscape of news media in the next five years and the significant business opportunity in the Hispanic market.

According to Radio Business Report, Los Angeles County Superior Court judge Richard A. Stone has dismissed an extortion lawsuit brought by popular Spanish-language radio personality Eddie “Piolin” Sotelo against six former staff members of his canceled Univision Radio show — and ruled that Sotelo may be liable for his adversaries’ legal fees. Sotelo now has a morning show on SiriusXM satellite radio.

Lopez Negrete Communications, Inc. unveiled a new Social Media Intelligence Center at its Houston headquarters. The new state of the art command center will be utilized by the agency’s digital and social media teams to monitor, analyze and engage real-time social conversations for its premier list of clients.

WAPA America has exclusive rights to air the 2014 Puerto Rico Basketball League season, including regular season games and playoffs. WAPA America has approximately 5.5 million U.S. subscribers and is distributed by all major cable, satellite and telco providers.

Discovery en Español announced the launch of the third edition of  DESCUBRE TU TALENTO, a corporate social responsibility campaign in collaboration with the U.S. Department of Labor.

Entravision Communications Corporation announced the appointment of Rich Ripley to Vice President of Integrated Marketing Solutions for the Sacramento, California market. In his role, Ripley will be responsible for sales efforts on Entravision’s radio, digital and mobile properties and marketing services in the Sacramento market.

Telemundo Media announced today a 360° degree sponsorship initiative in support of season two of Telemundo’s hit singing competition “La Voz Kids,” which premiered this Sunday. Multi-platform alliances with AT&T, State Farm, Kohl’s Department Stores, Chrysler brand, Universal Orlando Resort and more have been secured for Telemundo’s reality program.

I’ve accumulated perhaps dozens of identities across various social platforms over the years.

MundoFox announced its all-new primetime lineup that includes the premieres of the highly-anticipated series “El Capo 3” and the critically-acclaimed telenovela “Lado a Lado.”

TV is dead. Or is it?   That’s what some people might expect to hear from the tech glitterati that has been descending on Austin, TX for South by Southwest (SXSW) these past few days.  by Kevin Conroy / Univision Insights