By Lee Vann / Captura Group
Earlier this year we saw the closure of two major efforts by the mainstream media to connect with Hispanics in the U.S.
CNN launched “CNN Latino” last year. The goal of the cable news network was to build an audience around syndicated news and entertainment shows in Spanish. Broadcast TV stations in several markets with large Hispanic populations – including WDFL in Miami and KBEH in Los Angeles – carried the programming.
Telemundo network announced it acquired the exclusive media rights for the United States of all the home games of the Mexican first division soccer team Pachuca, beginning with the league’s Apertura tournament in June. As “The Official U.S. Network of Pachuca,” Telemundo will have the exclusive Spanish-language rights across all its platforms – broadcast, online and cable – to all of the pre-season, regular season and, if they qualify, the playoff home games of the popular team.
EPMG announced they have partnered with impreMedia, the leading Hispanic news and information company, to launch the most comprehensive print, digital and experiential 2014 World Cup program to date.
Meruelo Media announced the completed purchase of KDAY 93.5 FM, Los Angeles’ original hip-hop and R&B radio station .
Set to premiere Tuesday, July 15th at 9 pm ET/PT, irreverent and action-packed, Matador chronicles the unlikely rise of Tony “Matador” Bravo (Gabriel Luna), a popular soccer star who comes to be known as much for his playboy antics off the field as his dynamic moves on it. But what his fans and family don’t realize is that it’s all a cover—in truth, he is a skilled covert operative executing missions for a little-known branch of the CIA. “Matador” has the kind of fame and notoriety that affords him access to powerful circles of corruption and villainy. But, in balancing the dueling roles in which he’s been cast, he will be forced to confront the question of his true identity… and it is this mission which will prove to be his most dangerous
Beginning, Wednesday, May 7th, 2014 Mira TV launched the Rick Sanchez Show, to run Monday through Friday at 10:00PM, as part of an entirely new evening programming block that is sure to captivate local audiences.
Just about everyone connects with music, but where we live plays a big part of how we listen to, buy and engage with our tunes.
A Q1 2014 study by Converseon analyzed direct user interactions with 20 leading global brands and found that 55% of those that took place on Twitter were positive in nature, with an additional 25% neutral. On Facebook, 49% of interactions were positive, with Google+ falling in the middle.
Both the universe of U.S. television homes and the potential TV audience in those homes continue to grow. According to Nielsen’s 2015 Advance National TV Household Universe Estimate (UE), there are 116.3 million TV homes in the U.S., up 0.4 percent from the 2013-2014 estimate of 115.6 million. Nielsen estimates that nearly 296 million persons age 2 and older live in these TV homes, an increase of 0.5 percent from last year.
The 2014 FIFA World Cup soccer tournament may not kick off in Brazil until next month, but viewers are already planning on how they’re going to watch the matches. And based on polling conducted by Instant.ly for YuMe, digital devices are reshaping game viewing.
Have we been taking a certain social media platform Instaforgranted?
NBCUniversal’s Hispanic Enterprises and Content announced that Ruben Mendiola, has been named President of its cable channel, mun2. He will report to Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal.
Americans have no shortage of options in every aspect of their lives. The proliferation of devices for consuming content has enabled more choices than most can count. But the “problem” of having too many options—including a growing expanse of content—doesn’t seem to be having an impact on our TV viewing preferences.
Amid the squeeze on drug companies due to patent expirations on blockbuster drugs, Novartis and GlaxoSmithKline (GSK) announced in April an asset-swapping/joint venture deal, which includes Novartis picking up GSK’s cancer drugs and the two companies forming a joint venture on their respective nonprescription drug consumer units. The venture, GSK Consumer Healthcare, will combine the businesses of Novartis brands including Excedrin and Prevacid with GSK brands including Nicorette, TUMS and Aquafresh. Cheryl Policastro, director of shopper marketing and insights at Novartis Consumer Health, spoke with eMarketer’s Christine Bittar about selling over-the-counter medications and some of the differences between marketing prescription and nonprescription drugs.
Social media management agency, Emoderation, has opened an office in Miami, to serve brands wanting to reach the US Hispanic and Latin American markets.
Discovery U.S. Hispanic, home of Discovery en Español and Discovery Familia, confirmed the participation of key talent as part of its annual Upfront presentation to advertisers on May 13 in New York City.
The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the revealing results of the first-ever Mobile Video Benchmark Study. The study, commissioned by the Mobile Marketing Association (MMA) and its Mobile Video Committee, sought to provide mobile video performance insights to advertisers, agencies, publishers and third party video servers.
The FIFA World Cup Brazil 2014™ kicks off on June 12, 2014; Univision Deportes will provide 24-hour coverage for 31 days across all of its broadcast and digital platforms, including live telecasts and streaming of all 64 matches plus live pre- and post-game commentary and reporting from Brazil’s 12 tournament cities
Fútbol de Primera Radio announced that it has acquired the exclusive terrestrial and satellite radio rights in the Spanish language for the 2015 Copa América to be played in Chile from June 11 to July 4th and the 2016 Copa América Centenario to be played June 3-26 of 2016 to commemorate South American Football’s Confederation’s (CONMEBOL) centennial. This extraordinary tournament to be played across the Unites States will have the participation of all 10 South American countries plus Mexico, the US National Team and four additional Concacaf countries and promises to become the biggest sporting event to be held in the US since the 2002 Winter Olympics.
As excitement—frenzy in many places—starts to whip up as the soccer-loving world converges in Brazil in mid-June for the next World Cup tournament, brands are salivating as always at the branding and marketing opportunity that such a mega-sporting event affords.
