Media

The Los Angeles Times Media Group’s Hoy Los Angeles celebrates its 10th birthday with the introduction of Hoy Deportes, a new website (www.hoydeportes.com) and weekly Monday print edition beginning March 3.

ESPN Deportes Nueva York 1050 AM announced an agreement with The New York Mets and Clear Channel Media and Entertainment to continue broadcasting Mets games in Spanish through the 2016 season.

Changing growth patterns point to a changing future for Twitter. In the US, the site has passed the early-adoption mark and is settling into a pattern of more mature growth across demographic groups. By 2016, more than 25% of internet users 12 to 44 will use Twitter at least once a month, according to new figures from eMarketer.

The National Basketball Association (NBA) announced plans for the league’s eighth annual Latin nights program titled Noches éneobéoa (eh-nay-bay-ah), which will feature seven commemorative games and celebrate the growing support of NBA fans and players across Latin American and U.S. Hispanic communities.

“Boxeo Telemundo,” sets a historic milestone in 2014 by becoming the first show of its type to celebrate 25 consecutive years on the air. 

Believe Media announced that Colombian director Simon Brand has been added to the production company’s esteemed roster. Simon Brand brings to Believe an unmistakable international sensibility and highly visual style that has leveraged him to become one of the most sought after directors of today.

Pandora is expanding in Puerto Rico with a new island-based sales operation that will give advertisers the opportunity to connect with the growing U.S Hispanic population.

Telemundo Media announced the appointment of Michael Guariglia to Vice President, Network Sales.  Guariglia will be responsible for overseeing the advertising sales function for Telemundo Network for the Northeast territory.  Guariglia will report to Mike Alvarez, Senior Vice President, Ad Sales Telemundo Network and will be based in New York City.

Univision’s hit entertainment news and gossip show, “El Gordo y La Flaca” (The Scoop and The Skinny), is hosting a “Week of Stars” from March 3 through March 7,  at 7:00 p.m. ET/PT (6:00 p.m. Central), as part of its 15th anniversary celebration. During this special weeklong event, the show will welcome some of the most talked-about celebrities from the world of Hispanic entertainment, including telenovela and Latin music superstars such as Angelique Boyer, Banda el Recodo, Cristian Castro, Daddy Yankee, David Zepeda, Espinoza Paz, Guy Ecker, Julion Alvarez, Kate del Castillo, Larry Hernandez, Lucero, Lupillo Rivera, Ninel Conde, Noel Torres, Paquita la del Barrio, Sebastian Rulli, Susana Gonzalez, Voz de Mando, William Levy, and many more.

mun2 will air its first “Deportes Telemundo en mun2” NASCAR Mexico Toyota Series race live on Friday, February 28 at 9 p.m. EST/8 p.m. CST/6 p.m. PST.  “NASCAR en mun2” will air live from the Phoenix International Raceway in Avondale, AZ. The series opening race will feature over 25 drivers representing a dozen Mexican states, vying to finish the 120 mile race in first and become the early leader in the standings.

Diana Mogollón – EVP & General Manager of mun2 has departed the cable network.

Understanding online social behavior is vital for brands and advertisers that want to engage with their audience in meaningful ways.  The Hispanic community is a highly social and influential audience with nuanced sharing behaviors across the web and on mobile devices. Because sharing is a direct measure of consumer interest and intent, we believe it’s vital for brands to understand how Hispanic consumers are using social channels and devices.

Teens may not have plans to ditch Facebook any time soon, but recent polling found that they’re spending more time with YouTube than the social network.

It takes a lot to define a generation, and no two generations are alike. As much of the world is watching the young adults in the second-youngest generation develop and become full-fledged consumers, marketers are placing more and more emphasis on how to engage with them. Most are children of Baby Boomers, and all are eager to carve out a unique identity as they come of age.

FOX Hispanic Media (FHM), the advertising sales arm of FOX’s wide ranging portfolio of Spanish-language brands, announced a four-city Upfront tour to interact directly with advertisers across the country.  The road show will begin in April and present clients with the latest content offerings from MundoFox, FOX Deportes, Nat Geo Mundo and FOX Life.

The Vilore and Toyota Mexico Series partnership stems from last year’s success with Latin and Mexican-American fans.

While there might have been a time when music television had taken a higher place than radio in teens’ esteem, the pendulum has begun to swing in the opposite direction with the growth of streaming radio services. Unlike traditional radio stations (which also offer streaming), the services below offer teens customizable, on-demand listening options that they can take anywhere. There’s a battle brewing among service providers to win over young listeners with free, ad-supported options, and it’s a competition that marketers should watch with interest.

Conversations on Twitter create networks with identifiable contours as people reply to and mention one another in their tweets. These conversational structures differ, depending on the subject and the people driving the conversation. Six structures are regularly observed: divided, unified, fragmented, clustered, and inward and outward hub and spoke structures. These are created as individuals choose whom to reply to or mention in their Twitter messages and the structures tell a story about the nature of the conversation.

Delta Media announced that Sean Robertson will be joining their team as Creative Director effective February 18, 2014.

Telemundo Media announced the promotion of Eli Velazquez to Senior Vice President, Sports; effective immediately. Velazquez previously served as Vice President, Sports, Telemundo Media since 2008. He is based in Miami and will continue to report to Jorge Hidalgo, Executive Vice President, Telemundo Sports.