Media

For eMarketer’s CMO One-to-One series, Yahoo CMO Kathy Savitt discusses the company’s refocus on users’ daily habits as well as innovating the platform to accommodate ads as amenable to a mobile-first sensibility.

The Hispanic radio audience is growing across the U.S., increasing by more than half a million listeners over the past year based on Nielsen’s March 2014 RADAR report. As a result, Hispanics have the highest propensity to listen to the radio of any ethnic group. According to the latest Nielsen Audio Today report, 94.2 percent of all Hispanics (aged 12+) listen to the radio during the week.

Despite a successful IPO, brands using Twitter to boost marketing efforts are still uncertain as to Twitter’s true value. According to a recent survey conducted by Social Media Marketing University, 45.1% of brands reported that ‘measuring ROI and results’ is their greatest challenge when using the platform for marketing, followed by ‘building an audience’ (42.1 percent) and ‘engagement’ (36.8 percent).

AHAA: The Voice of Hispanic Marketing announced a jaw-dropping addition to its already stellar 2014 conference lineup: Rupert Murdoch, Chairman and CEO of 21st Century Fox, the world’s premier portfolio of cable, broadcast, film, pay TV and satellite assets spanning six continents across the globe, and Executive Chairman of News Corp, the largest news and information services provider in the English-speaking world. During the opening session of the conference (Monday, April 28 at 1pm ET), Mr. Murdoch will share his insights on the changing landscape of news media in the next five years and the significant business opportunity in the Hispanic market.

According to Radio Business Report, Los Angeles County Superior Court judge Richard A. Stone has dismissed an extortion lawsuit brought by popular Spanish-language radio personality Eddie “Piolin” Sotelo against six former staff members of his canceled Univision Radio show — and ruled that Sotelo may be liable for his adversaries’ legal fees. Sotelo now has a morning show on SiriusXM satellite radio.

Lopez Negrete Communications, Inc. unveiled a new Social Media Intelligence Center at its Houston headquarters. The new state of the art command center will be utilized by the agency’s digital and social media teams to monitor, analyze and engage real-time social conversations for its premier list of clients.

WAPA America has exclusive rights to air the 2014 Puerto Rico Basketball League season, including regular season games and playoffs. WAPA America has approximately 5.5 million U.S. subscribers and is distributed by all major cable, satellite and telco providers.

Discovery en Español announced the launch of the third edition of  DESCUBRE TU TALENTO, a corporate social responsibility campaign in collaboration with the U.S. Department of Labor.

Entravision Communications Corporation announced the appointment of Rich Ripley to Vice President of Integrated Marketing Solutions for the Sacramento, California market. In his role, Ripley will be responsible for sales efforts on Entravision’s radio, digital and mobile properties and marketing services in the Sacramento market.

Telemundo Media announced today a 360° degree sponsorship initiative in support of season two of Telemundo’s hit singing competition “La Voz Kids,” which premiered this Sunday. Multi-platform alliances with AT&T, State Farm, Kohl’s Department Stores, Chrysler brand, Universal Orlando Resort and more have been secured for Telemundo’s reality program.

I’ve accumulated perhaps dozens of identities across various social platforms over the years.

MundoFox announced its all-new primetime lineup that includes the premieres of the highly-anticipated series “El Capo 3” and the critically-acclaimed telenovela “Lado a Lado.”

TV is dead. Or is it?   That’s what some people might expect to hear from the tech glitterati that has been descending on Austin, TX for South by Southwest (SXSW) these past few days.  by Kevin Conroy / Univision Insights

Push notifications are no longer just about breaking news, weather, or traffic alerts. The newest–and arguably fastest-growing–channel for directly reaching customers has the potential to benefit both consumers and marketers. In this October 2013 report, Forrester Research, Inc. says push notifications are the ideal tool, combining the unique benefits of mobile marketing: intimacy, immediacy and context. Push messaging enables marketers to offer more-relevant and personalized benefits to consumers while helping marketers reach their own goals through increased traffic, optimized app usage, and increased conversions.

ESPN Deportes Radio’s Jorge Ramos was honored with the 2014 Medallas de Cortez Award for Personality of the Year during the 2014 Radio Ink Hispanic Conference on Tuesday, March 10 in San Diego.

Entravision Communications Corporation announced that its Univision affiliate in Denver, KCEC-TV, was honored with eight Awards of Excellence and four Certificates of Merit from the Colorado Broadcaster’s Association.

Avianca joins ESPN 1210-AM as the Title Sponsor of the 2014 Copa ESPN “The Family Sports Event of the Year”. The Third edition of Copa ESPN-Avianca will be held on October 11 and 12 at the Kendall Soccer Park.

Fusion announced that Hong Qu, a veteran of YouTube and Upworthy, will become the network’s Chief Technology Officer.  

Hoy announced the hiring of Andres Lombana as Executive Producer of Video Content, effective immediately. Lombana’s appointment showcases Hoy’s commitment to growing its video presence, in an effort to go beyond traditional reporting and analysis by using multiple platforms to tell stories that matter most to a diverse Hispanic audience.

Spanish Broadcasting System, Inc. (SBS) & AIRE Radio Networks and SXSW join forces to launch SXAmericas a new program focused on harnessing the collective talent, idea pool and opportunities for U.S. and LATAM audiences. Officially launched March 11, SXAmericas will offer U.S. Latino and Latin American SXSW goers a deeper networking opportunity to discuss and address the latest industry opportunities for the Americas.