Media

Entravision Communications Corporation announced that Jeffery A. Liberman, Chief Operating Officer at Entravision was honored with the 2014 Medallas de Cortez Award for Broadcaster of the Year.  

Univision America, the AM radio arm of Univision Radio, has launched a new morning show “Univision América de Costa a Costa” (Univision America from Coast to Coast), a combined news and talk program providing the latest in local, national and international news as well as relevant information around finance, health and entertainment.

MundoFox announced that the network has ordered new episodes of “100 Latinos Dijeron,” an original Spanish-language version of “Family Feud,” hosted by Mexican television powerhouse Marco Antonio Regil, to air on the network throughout 2014. Production of the new episodes of “100 Latinos Dijeron” will kick off on March 17 in Los Angeles.

Univision Communications Inc. announced the appointment of Marshall Cohen as executive vice president of Corporate Research.

The best way to describe the state of mobile ad targeting is to say it’s a work in progress, according to a new eMarketer report, “Mobile Ad Targeting: After Years of ‘Spray and Pray,’ Signs of Sophistication Appear.”

SiriusXM announced that it will air a special broadcast of “El Show de Piolín” on Saturday, March 8 during the upcoming blockbuster Pay-Per-View boxing event, “TOE TO TOE: Canelo vs. Angulo,” featuring Mexican boxing superstar “Canelo” Alvarez facing veteran fellow countryman  Alfredo “El Perro” Angulo.   

Johnson & Johnson, the Official Healthcare Sponsor of the 2014 FIFA World Cup, announced the launch of the Champions of Care program in the United States to shine a spotlight on people who go above and beyond to do extraordinary things in caring for others.

Yahoo unveiled world-renowned coach, Jose Mourinho as their global football ambassador for 2014.  For the billions of football fans who make football their daily habit, Mourinho will be an exclusive analyst for Yahoo’s worldwide football coverage including the FIFA World Cup 2014 and he will also provide exclusive behind the scenes content from his world on his own Tumblr.

Terra, a global digital media company and content producer with a presence in 19 countries, is proud to announce “Terra Live Music in Concert” with Juanes, an exclusive live-streaming music performance featuring the vibrant Grammy-winning superstar Juanes, on Wednesday, March 12th at 10:00pm ET to debut his upcoming new album “Loco de Amor” (“Crazy from Love”) which will be released globally the day prior.

Social media marketing is hardly the new kid on the block anymore. eMarketer estimates that among US businesses with at least 100 employees, 87% used social media for marketing last year, and 88% will do so this year.

FOX Deportes announced that Carlos Sanchez will join the company as Executive Vice President and General Manager. 

LATV Networks, home of LATV and American Latino Syndication, will hold its 2014 Upfront presentation on Thursday, May 1 at 6pm at Penthouse 45 in New York City.   The Upfront announcement was made by Andres Rincon, LATV’s Vice President of Advertising Sales and Marketing.

Deportes Telemundo has announced the addition of Mexican soccer legend Carlos Hermosillo to its team of sportscasters and analysts. 

El Rey Network announced that Gabriel Luna (Dance with the One, Bernie) has been cast in the lead role in the network’s second scripted original, “Matador.”

Valassis announced results of its Shopper Marketing Report with data marketers can tap into to influence a specific shopper with added focus on digital, social and mobile trends; millennials; and Hispanic shoppers.

Telenovelas on Spanish-language TV networks, Latin American music on local radio stations and Spanish-language versions of popular magazines—all are mainstays of US Hispanic-focused programming and media that remain important channels for marketers looking to reach this growing segment of the population. But it’s also where many efforts to connect with Hispanics often end. In their quest to reach this market—especially its large millennial and preteen populations—brands are failing to understand how and where Hispanics are consuming media, according to a new eMarketer report, “US Hispanics’ Media Usage: A Mix of the Trendsetting and the Traditional.”

To kick off the start of the Univision Deportes 100 day countdown to the 2014 FIFA World Cup Brazil™, Univision Communications Inc released “Tu Mundial Está Con Univision” (Your World Cup Home is Univision). With the most extensive array of programming, coverage, analysis, technology offerings and digital resources in the Company’s history, Univision is leveraging its sports, news and entertainment platforms for the next 100 days leading up to and during the 31 days of the World Cup. Univision Network, UniMás, Galavisión, Univision Deportes Network (UDN), UVideos, Univision.com and Univision’s social platforms.

With 100 days from kickoff of the most anticipated event in soccer, ESPN Deportes adds Hugo Sanchez, a former striker long considered Mexico’s best player, to the network’s roster of more than 30 legendary former players and expert soccer journalists. This diverse group will provide its unique perspective and expertise starting June 8, 2014 from Rio de Janeiro.

AL & CM Broadcasting announced that its premier syndicated talent, Alex “El Genio” Lucas is now being broadcast on 50 radio stations ranging from California to New York!

Discovery U.S. Hispanic announced that it will hold Discovery en Español and Discovery Familia’s annual upfront event on Tuesday, May 13 from 2:00 to 5:00 p.m. at SIR Stage 37 in New York City.