Media

While the vast majority (79 percent) of online U.S. adults obtain the video content they watch from traditional television programming providers such as cable, satellite or fiber-to-the-home, a significant number of viewers are turning to other sources, according to research released today by the Consumer Electronics Association (CEA). The study, Video Content Discovery and Purchasing Trends, explores video content viewing behavior, discovery, acquisition and format ownership preferences.

Univision Television Group will carry Bounce TV as a multicast channel on its stations in five major markets and has renewed Univision’s distribution of the nation’s first-ever broadcast television network for African Americans as a multicast channel in seven markets as part of a multi-year deal.

Pepsi Mexico’s latest 360 campaign turned Mexican soccer idol Oribe Peralta from “Horrible” to “Gorgeous” (Hermoso).

The auto industry ecosystem should do more to leverage social media as a platform for driving business leads into sales pipelines, argues a new report by the Chief Marketing Officer (CMO) Council. Social media is stimulating extensive auto-related conversations and content that create major opportunities to identify likely buyers and engage them based on their preferences and purchase intent, according to the report, which is entitled “Turning Social Feeds Into Business Leads.”

Produced by the History Channel in Latin America, “Milagros Decodificados” (Decoded Miracles) aims to reveal what lies behind these incredible occurrences identified as miracles. The new series will debut in the United States on Thursday, March 6, 2014 at 9 p.m. ET/PT on the Galavisión cable network.   

Azteca America, a wholly owned subsidiary of Mexican broadcaster TV Azteca, S.A.B. de C.V. announced today that Manuel Abud has been appointed President and Chief Executive Officer, effective immediately.  His leadership team includes Martin Breidsprecher, newly appointed COO, Court Stroud as EVP of Network Sales, and Enrique Pérez as EVP of Station Group.

Linking radio station tuning data to consumer purchase information is the best way to ensure that radio advertising is being heard by consumers who are eager to listen.

The Los Angeles Times Media Group’s Hoy Los Angeles celebrates its 10th birthday with the introduction of Hoy Deportes, a new website (www.hoydeportes.com) and weekly Monday print edition beginning March 3.

ESPN Deportes Nueva York 1050 AM announced an agreement with The New York Mets and Clear Channel Media and Entertainment to continue broadcasting Mets games in Spanish through the 2016 season.

Changing growth patterns point to a changing future for Twitter. In the US, the site has passed the early-adoption mark and is settling into a pattern of more mature growth across demographic groups. By 2016, more than 25% of internet users 12 to 44 will use Twitter at least once a month, according to new figures from eMarketer.

The National Basketball Association (NBA) announced plans for the league’s eighth annual Latin nights program titled Noches éneobéoa (eh-nay-bay-ah), which will feature seven commemorative games and celebrate the growing support of NBA fans and players across Latin American and U.S. Hispanic communities.

“Boxeo Telemundo,” sets a historic milestone in 2014 by becoming the first show of its type to celebrate 25 consecutive years on the air. 

Believe Media announced that Colombian director Simon Brand has been added to the production company’s esteemed roster. Simon Brand brings to Believe an unmistakable international sensibility and highly visual style that has leveraged him to become one of the most sought after directors of today.

Pandora is expanding in Puerto Rico with a new island-based sales operation that will give advertisers the opportunity to connect with the growing U.S Hispanic population.

Telemundo Media announced the appointment of Michael Guariglia to Vice President, Network Sales.  Guariglia will be responsible for overseeing the advertising sales function for Telemundo Network for the Northeast territory.  Guariglia will report to Mike Alvarez, Senior Vice President, Ad Sales Telemundo Network and will be based in New York City.

Univision’s hit entertainment news and gossip show, “El Gordo y La Flaca” (The Scoop and The Skinny), is hosting a “Week of Stars” from March 3 through March 7,  at 7:00 p.m. ET/PT (6:00 p.m. Central), as part of its 15th anniversary celebration. During this special weeklong event, the show will welcome some of the most talked-about celebrities from the world of Hispanic entertainment, including telenovela and Latin music superstars such as Angelique Boyer, Banda el Recodo, Cristian Castro, Daddy Yankee, David Zepeda, Espinoza Paz, Guy Ecker, Julion Alvarez, Kate del Castillo, Larry Hernandez, Lucero, Lupillo Rivera, Ninel Conde, Noel Torres, Paquita la del Barrio, Sebastian Rulli, Susana Gonzalez, Voz de Mando, William Levy, and many more.

mun2 will air its first “Deportes Telemundo en mun2” NASCAR Mexico Toyota Series race live on Friday, February 28 at 9 p.m. EST/8 p.m. CST/6 p.m. PST.  “NASCAR en mun2” will air live from the Phoenix International Raceway in Avondale, AZ. The series opening race will feature over 25 drivers representing a dozen Mexican states, vying to finish the 120 mile race in first and become the early leader in the standings.

Diana Mogollón – EVP & General Manager of mun2 has departed the cable network.

Understanding online social behavior is vital for brands and advertisers that want to engage with their audience in meaningful ways.  The Hispanic community is a highly social and influential audience with nuanced sharing behaviors across the web and on mobile devices. Because sharing is a direct measure of consumer interest and intent, we believe it’s vital for brands to understand how Hispanic consumers are using social channels and devices.

Teens may not have plans to ditch Facebook any time soon, but recent polling found that they’re spending more time with YouTube than the social network.