Media

It takes a lot to define a generation, and no two generations are alike. As much of the world is watching the young adults in the second-youngest generation develop and become full-fledged consumers, marketers are placing more and more emphasis on how to engage with them. Most are children of Baby Boomers, and all are eager to carve out a unique identity as they come of age.

FOX Hispanic Media (FHM), the advertising sales arm of FOX’s wide ranging portfolio of Spanish-language brands, announced a four-city Upfront tour to interact directly with advertisers across the country.  The road show will begin in April and present clients with the latest content offerings from MundoFox, FOX Deportes, Nat Geo Mundo and FOX Life.

The Vilore and Toyota Mexico Series partnership stems from last year’s success with Latin and Mexican-American fans.

While there might have been a time when music television had taken a higher place than radio in teens’ esteem, the pendulum has begun to swing in the opposite direction with the growth of streaming radio services. Unlike traditional radio stations (which also offer streaming), the services below offer teens customizable, on-demand listening options that they can take anywhere. There’s a battle brewing among service providers to win over young listeners with free, ad-supported options, and it’s a competition that marketers should watch with interest.

Conversations on Twitter create networks with identifiable contours as people reply to and mention one another in their tweets. These conversational structures differ, depending on the subject and the people driving the conversation. Six structures are regularly observed: divided, unified, fragmented, clustered, and inward and outward hub and spoke structures. These are created as individuals choose whom to reply to or mention in their Twitter messages and the structures tell a story about the nature of the conversation.

Delta Media announced that Sean Robertson will be joining their team as Creative Director effective February 18, 2014.

Telemundo Media announced the promotion of Eli Velazquez to Senior Vice President, Sports; effective immediately. Velazquez previously served as Vice President, Sports, Telemundo Media since 2008. He is based in Miami and will continue to report to Jorge Hidalgo, Executive Vice President, Telemundo Sports.

Marketers will dramatically increase their budgets for social media even as they have difficulty showing its effectiveness, a new survey shows.

Telemundo Media announced the launch of a multiplatform partnership with Dr Pepper to celebrate Telemundo’s one of a kind on-air talent. This partnership features an intimate, candid look at the personal and professional lives of three Telemundo novela megastars, and the stories that make them truly unique.  The three “Unicos” are:  Litzy, one of Mexico’s most beloved television and music stars; Carmen Villalobos, one of the most recognizable young telenovela actresses, who stars in the upcoming second season of “El Senor de los Cielos”; and Eugenio Siller, Hispanic television’s leading man and star of Telemundo’s new original production “Reina de Corazones.” 

Univision Network has released the complete list of Hispanic stars who will be presenting awards at “Premio Lo Nuestro” 2014, in addition to adding three new names to its roster of A-list performers. Hosted by celebrated singer/actress Ninel Conde and telenovela heartthrob William Levy, the 26th Annual Edition of “Premio Lo Nuestro a la Música Latina” (Lo Nuestro Latin Music Awards) will air LIVE from Miami’s AmericanAirlines Arena on Thursday, February 20, 2014 at 8 p.m. ET/PT, 7 p.m. Central.

Part of NUVOtv’s spring programming slate, The Collective, Powered by Vevo is co-executive produced by NUVOtv’s Chief Creative Officer Jennifer Lopez under her Nuyorican Productions banner.  Premiering March 6 at 8pm ET/5pm PT, the weekly, two-hour series will feature select DJs and celebrity tastemakers who will offer their unique perspective on what’s new and what’s hot across music and pop culture.  The series will highlight the tastemakers’ personal music picks of the week, intimate celebrity interviews, and hot trends in music, fashion, live events, viral videos and more.

You gotta give it to Zuckerberg, despite all of the controversy, skepticism and challenges Facebook has gone through over the years, it remains the number 1 social networking destination in the world. While I do feel that Facebook has entirely changed the ways people socially communicate, it still has a ton of growth to go. With that said, Facebook is currently the number 1 destination for US Hispanics and I don’t see that changing any time soon… and neither are USH brands.  By Lance Rios – Founder of BeingLatino.com

Social commerce is a term used to describe marketing strategies that incorporate social media to facilitate online buying and selling of products and services.  (Yahoo first used the term in 2005 in a launch of a new online shopping store).  Spurred by the proliferation of electronic commerce, social commerce strategies are not just solely designed around click-to-buy action.  Rather, these strategies provide a virtual way for companies to attract, engage and interact with consumers at all points in the consumer buying decision process.  The advent of mobile technology has further encouraged social commerce, changing how users interact with and purchase from different companies.

Audience cherry-picking and cherry-packaging is coming to TV this upfront season. Two weeks ago at NATPE in Miami, both Group M’s Irwin Gotlieb and Initiative’s Kris Magel told us that their media buying shops are moving aggressively to leverage consumer viewing and purchase databases to buy and re-aggregate fragmented audiences on TV — just as their agencies do on the Web.

The 15-second TV ad is already “the new black,” but it has yet to achieve the same level of audience engagement as its 30-second and one-minute predecessors.

Univision Communications Inc. announced its roster of new and returning sponsors for “Nuestra Belleza Latina” (Our Latin Beauty). 

The report examines a range of complex campaign considerations, including apps versus mobile-optimized websites, pre-roll versus banner ads, inline versus native players, operating system capabilities, third-party tags, and advanced interactive capabilities.

mun2 announced the premiere of its original docu-reality series “Reinas de Realty” premiering Sunday March 9 at 8 p.m. EST/7 p.m.

Comcast Corporation and Time Warner Cable announced that their Boards of Directors have approved a definitive agreement for Time Warner Cable to merge with Comcast.

As information thunders through the digital economy, it’s easy to miss valuable “weak signals” often hidden amid the noise. Arising primarily from social media, they represent snippets—not streams—of information and can help companies to figure out what customers want and to spot looming industry and market disruptions before competitors do. Sometimes, companies notice them during data-analytics number-crunching exercises.