Media

For the first time in U.S. Hispanic media history, Univision, UniMás and Galavisión will unite to simulcast the world premiere of the new dramatic series “La Viuda Negra” (The Black Widow) on Sunday, February 23, 2014, at 10 p.m. ET/PT (9 p.m. Central) before settling in to its regular 10pm Monday through Friday time slot on UniMás.

El Rey Network announced an expansion of  its Ad Sales team with three hires including Renée Mizrahi, named Vice President, Integrated Marketing and Ad Sales; and Melissa Viele Kearney and Chris Owen as Account Executives.  

Millennials, the young adults that make up Generation Y, are some of the most connected consumers in America today. They’re also steady radio listeners. These teens and twenty-somethings have more ways to consume content than any previous generation, and the options continue to advance. Yet despite rapidly evolving technology, radio continues to engage an extraordinarily high percentage of Millennials across the country each week.

Connecting with friends and family through social networks is high on the list of reasons to use social media among US Hispanic women. But it’s also a way to keep up with brands and current events, according to a recent study by Latina Media Ventures.

As technology becomes more deeply integrated into people’s lives, couples are feeling both the positive and negative effects of digital communications tools in their relationships.

According to Walden University’s 2013 Social Change Impact Report, nearly all adults (93%, on average) agree it is important that schools provide opportunities for young people to be involved in positive social change activities. Findings also reveal that if social change engagement is modeled to and started at a young age, it may lead to more involvement in adulthood as 89% of adults, on average, agree that being involved in positive social change as a child or teenager inspires people to be involved as adults.

NUVOtv will premiere Steve Trevino’s Comedy Special “Steve Trevino: RELATABLE,” on Sunday, February 16 at 11:00pm ET/PT. Trevino, one of the fastest rising comedians and the voice of the 21st century Mexican-American, headlines a laugh-out-loud peek into the human psyche through candid stories about his life as a member of the working class in everyday America.

ESPN announced that Eduardo Pérez, former Major League Baseball player and coach, has returned to the network to primarily serve as a Baseball Tonight studio analyst. Pérez will also make appearances on ESPN’s Béisbol Esta Noche on ESPN Deportes.

The front page headline in the January 15, 2014, Los Angeles Times caught my attention: “Futsal: Soccer Small and Fleet.” The article described the exploding popularity of the sport of futsal, a mini-soccer game with five-person teams played on small concrete or turf (sometimes artificial) courts.   By Dr. Carlos E. Cortés / Univision Insights

1210 AM ESPN Deportes in Miami, will be a part the 2014 Miami SHOWBOL at The BankUnited Center on the campus of the University of Miami.  The past superstars from rivals Colombia and Venezuela will do battle on March 21 for a premiere indoor soccer game.

Few would argue that social media has proven to be a significant direct sales channel or that it is not as strong a sales driver when compared with other tactics. Though it cannot be tracked in traditional ways, social is indeed valuable to retailers for engagement, brand awareness and influence that unquestionably affect sales, according to a new eMarketer report, “Social Commerce: Influencing Shoppers and Assisting Sales.”

Andrea Gómez, former Marketing and Research Manager at America CV Network, has been hired by ABC affiliate WPLG Channel 10 in Miami to bolster their Business Development team.

Azteca America will hold its 2014 upfront presentation on Monday, May 12, 2014 in New York at Guastavino’s.

ESPN Deportes will broadcast a complete two-hour highlight show of the Salon de la Fama del Beisbol Latino (Latino Baseball Hall of Fame) induction ceremony hosted by Guillermo Celis and Kevin Cabral February 9 at 9 p.m. ET. The network will also present live coverage of the events taking place on February 8 during Beisbol Esta Noche, followed by live clips during the presentation of the Caribbean World Series Final.

WDFL Channel 18 in Miami announced that it will remain on the air with the bulk of its current programming and will add new content and shows.

Univision Communications Inc. (UCI) and SUBWAY® Restaurants announced a new partnership, including six integrations of SUBWAY® Restaurants products and restaurants into Televisa’s hit telenovela, “Qué Pobres Tan Ricos” (Poor, But Rich).

Millennials are significantly more likely than older generations to be influenced by their friends’ social media posts about products and services. According to January 2014 polling conducted by Harris Interactive for The Webby Awards, 68% of 18-to-34-year-old social media users surveyed were at least somewhat likely to make a purchase after seeing a friend’s post.

Marketers love to evaluate demographics, and one of the most common ways they track consumers is based on age:  “Young people like this, but old people like that.”  Age is an easy way to evaluate consumers, but I don’t think it’s actually the most accurate.

NUVOtv announced that it will hold its 2014 upfront event in New York on the evening of Monday, May 12. Today’s announcement was made by Craig Geller, NUVOtv’s Senior Vice President Advertising Sales.  The venue will be announced at a later date.

As Brazil prepares to host the world’s largest sporting event this summer, Briabe Mobile has created a curated mobile soccer content platform “ROAD TO RIO”.