Media

In our 24/7, instantaneous-gratification world, I’m still amazed at our collective lack of patience when it comes to winning or losing. As sports marketers we talk about building a brand, yet with rampant free agency I’ve long maintained that we are really just rooting for a shirt. Sports fans in our annual omnibus study consistently express a desire for some continuity with the players on their favorite teams, yet the number of players that enjoy a career on a single team, regardless of the sport continues to dwindle.

“Nuestra Belleza Latina” (Our Latin Beauty), is getting a fresh new look and cast for the eighth edition which debuts Sunday, February 16, 2014 at 8 p.m. ET/PT (7 p.m. Central).

The 10-part original program, which captures the sexy nightlife of Cabo, airs on Tuesday, January 28, 2014 at 10:00PM/ET and will air weekly on Tuesdays through April 1.   

Azteca International Corporation (AIC) and Northstar Media, LLC (Northstar) announced the consummation of a transaction resulting in the transfer of control and reorganization of the television broadcast licensee subsidiaries of Una Vez Mas, LP (UVM).

Kantar Media reports that more than 287 billion Free Standing Insert (FSI) coupons were distributed in 2013,  a 4.5 percent increase in activity  compared to 2012. This represented a distribution of $467 billion in consumer incentives, an 11.2 percent increase over the prior year. Average Face Value also increased to an all-time high of $1.63, representing a 6.4 percent increase over a year ago.

Going out to the movies once was, and for many still can be, an exciting night out. However, a new Harris Poll finds that while roughly two-thirds (68%) of U.S. adults went to the movies at least once in 2013, just about the same percent (66%) say they’re going to the movies less often now than a few years ago.

(Think green: please save the headline above for reuse over the next decade.)

How many years have been “the year” mobile advertising finally catches up to the massive growth in consumer time spent on mobile? As you marinate on that question, take a second also to reflect on how often you’ve read the headline that “this is the year” digital advertising dollars finally catch up with the amount of time consumers are spending with digital media. It’s become a cliché at this point.
(Spoiler alert: digital advertising still hasn’t caught up with the amount of time people spend there.)

“Who cares!?! Have you seen how fast mobile usage is growing!??!?!!”

Sigh…

Telemundo announced the return of international TV personality and fashion mogul Daisy Fuentes and renowned entertainment anchor Jorge Bernal as hosts of “La Voz Kids,” the highly anticipated Sunday night reality show, set to premiere in the spring of 2014.  

As Senior Vice President for Station Services, Mr. Sepúlveda will report to Michael Jones, PBS Chief Operating Officer, and become a member of PBS’ senior management team. His chief responsibility will be to represent the perspective of PBS’ independent member stations in the ongoing management and strategic direction of PBS to ensure that PBS programs, products and services support each station’s connection to its community and audience.

NUVOtv will showcase all eight seasons of the SHOWTIME drama DEXTER.  The award-winning, critically acclaimed series will make its basic cable premiere on NUVOtv beginning Monday, January 13, 2014 at 9:00 PM/ET – presented uncut and in their entirety.

On a chilly Tuesday in Miami, ESPN Deportes brought the heat to South Beach with an all-day celebration of its 10 year anniversary, marking record-breaking growth for the multiplatform sports brand.

In a widely rumored move, Miami-based Hispanic media company SBS on Monday completed its transition of WXDJ-FM’s “El Zol” Tropical format to 100,000-watt powerhouse WRMA-FM by debuting on WXDJ what may be best-described as a hybrid Tropical/Spanish Contemporary format under the moniker “I-95” – pronounced “E-Noventa-y-Cinco.”  BY ADAM JACOBSON

Estrella TV announced it will have its annual upfront dinner on Monday, May 12, 2014 from 7:00-10:00PM in New york City.   

According to TVNewsCheck, Fox executive Emiliano Saccone is departing his post as president of MundoFox on Jan. 15 “to look at some more entrepreneurial ventures.”

According to industry insiders, Bob Turner has stepped down as President of Network Sales at Los Angeles based Azteca América.

Clear Channel Outdoor Holdings, Inc. announced the appointment of Carlos San Jose as Market President for Chicago. 

Aha Radio service has partnered with Univision Radio to integrate more 65 radio stations from the Uforia digital music service into Aha-enabled vehicles and mobile apps.

On Dec. 5, 2013, Mark Bradbury wrote Still Relevant: Top 5 Predictions For 2014 in this space. His points were well made. However, you won’t find the driver of improved sales to Baby Boomers (born before 1964) in a company’s planning department, or marketing/advertisement departments.

To commemorate this milestone, ESPN Deportes will celebrate along with fans with a special production of more than 12 hours of live programming and content across all platforms live from Miami Beach, Fla. Tuesday, January 7.

Jose Flores from Telemundo 39 / KXTX in Dallas-Fort Worth has been named General Manager, and Willie Rosales has been named Vice President of Sales.