Media

Access.1 announced the launch of a Regional Mexican radio station, “La Invasora 1600AM.” La Invasora 1600AM features La Invasion Mañanera con El Gordo y Mamizukii, Alex “El Genio” Lucas,  Tardes con Iliana Sanchez “La Nena”, Erazno y la Chokolata and SuperGol Sports.

Some 73% of online adults now use a social networking site of some kind. Facebook is the dominant social networking platform in the number of users, but a striking number of users are now diversifying onto other platforms. Some 42% of online adults now use multiple social networking sites. In addition, Instagram users are nearly as likely as Facebook users to check in to the site on a daily basis.

When you really deconstruct true viral video, you see that it’s not really a marketers’ game. Fundamentally, most truly viral videos aren’t trying to sell a product, which can be a deterrent for the audience. Most went viral unexpectedly. Most had few, if any, media dollars pumped into them for seeding. It’s difficult to plan viral. It’s difficult to formulate it. And it’s sure as heck difficult to sell a product alongside it.

Mobile migration is probably the story of 2013. Everything from news consumption to social media to porn eschewed the static and generally inconvenient desktop experience for the convenience and flexibility of devices. The data and targeting industries will be spending years catching up with the accelerated pace of this move.

The NBCUniversal Owned Television Stations announced it has completed the acquisition of KTLM-TV, the Telemundo affiliate licensed to Rio Grande City, Texas, serving the Harlingen-Weslaco-Brownsville area.

As 2013 draws to a close, and the Social Media Insider unleashes below the first in a two-part series of predictions, what strikes me about social media is how established it is. It certainly doesn’t feel new anymore. Maybe a better word for how it feels is — embedded.

Telemundo announced the filming of the original series “Camelia La Tejana,” a story inspired by the legendary norteño band Los Tigres del Norte’s popular corrido “Contrabando y Traición.”  

This epic story of love, intrigue, thrills and all-too-real situations is Sebastián Zurita’s first production for Telemundo as well as his first appearance in a telenovela alongside his famous mother, acclaimed actress Christian Bach.

América CV Network announced that Victor Olaniel has been hired as General Sales Manager for its stations WFUN and WJAN South Florida, WJPX and WIRS (Puerto Rico), and WPXO New York. Additionally, Estrella Zayas-Bazán has been named Local Sales Manager for WJAN South Florid

Telemundo kicks off 2014 with the premiere of “Avenida Brasil,” a worldwide hit coming to U.S. screens for the first time on Monday, January 6 at 12pm/11am Central. 

Viewer demands for control and for new experiences are impacting every aspect of the content supply chain – from story creation through distribution — according to a new report just issued by EY. The report, Future of Television – Media & Entertainment, identifies six key trends that will drive the future of television in the years ahead. The report also explains that media and entertainment companies will need to more closely measure viewing behavior to create experiences that are interactive, mobile and tailored to viewers’ specific needs and interests.

Vme TV in association with public television stations, has partnered with the National Hispanic Medical Association (NHMA), a non-profit association in Washington, D.C. whose mission is to empower Hispanic physicians to lead efforts that improve the health of Hispanics.

IRE Radio Networks announced that Conexión Thalia Radio Show, the popular lifestyle and music program hosted by international superstar and platinum recording artist Thalia, will join the AIRE Radio Networks platform.

Spanish Broadcasting System, Inc. (SBS) announced that WXDJ-FM El Zol 95.7FM, a format featuring tropical Spanish-language hits, has moved to a new signal 106.7FM in the Miami-Ft. Lauderdale market.  

Univision Communications announced the promotion of Alan Nissim to vice president of Programming & Content Strategy.

MiTú announced that it has closed a short-form content syndication deal with Univision Communications Inc. to provide original and partner-produced content to Univision’s digital platforms in Spanish.

As the year draws to a close it’s time to reflect on the format preferences of radio listeners in the U.S., where more than 90 percent of Americans use the medium on a weekly basis.

Across media formats, marketers often follow the “bigger is better” mantra when measuring their reach and effectiveness. But on the radio, good things come in small packages. In addition to attracting more listeners, stations should focus on cultivating more loyal listeners. Those who tune in the most can drive the greatest share of ratings.

In her recent article (Medical Marketing & Media, Nov. 3, 2013) Zoe Dunn posed the question “should Pharma abandon social media?” Her premise was that, in a world where brand marketers change every 18 months, can there ever be enough commitment for long-term tactics such as social? And she is right, to a point. The trouble is that today, at least in the Pharma space, social media is still widely considered a tactical “nice to have.”

IMS is introducing a beIN SPORT dedicated sales force in the major advertising markets in the U.S.