Media

Between the return of professional football and the MLB playoffs, September was a busy month for sports fans. Sports websites attracted more than 87 million Americans and 36 million smartphone owners tapped into the action using a sports app.

ESPN Deportes Radio has reached a sub-license agreement with Fox to broadcast the UEFA Champions League.

Both smartphone and tablet use saw a large leap among US teenagers ages 13 to 17 between 2012 and 2013, according to an October 2013 survey from the nonprofit Family Online Safety Institute (FOFSI) conducted by Hart Research Associates.

We started working with mom bloggers nearly eight  years ago, at a time when hardly anyone knew who or what they were and persuading brands to trust this new and mysterious form of media was a lengthy, painful and, for a long time, unsuccessful experience.

Latin America will add nearly 100 million people to its social network user audience between now and the end of 2017, according to eMarketer’s latest estimates.

Valassis announced new findings revealing the heightened digital and social engagement of the growing Hispanic population when it comes to savings.

The Univision Network announced it will air its 2nd Annual “TeletónUSA,” a 28-hour telethon featuring more than 100 Hispanic superstars and television personalities uniting the community in support of children with disabilities, cancer and autism in the United States. Under the slogan “Héroes con Corazón” (Heroes with a Heart), this year’s event follows the spectacularly successful initial effort that reached nearly 14 million viewers and raised nearly double the first telethon’s goal for a total of $ 15,215,028 million dollars.  Through inspiring stories, personal testimonies, and memorable performances from top Latino talent, “TeletónUSA” will work to surpass last year’s total, if by only a dollar, and change lives. It will be broadcast on the Univision Network from December 13 at 10 p.m. ET/ 7 p.m. PT to December 15 at 2 a.m. ET/ 11 p.m. PT. The full event will also be streamed LIVE at univision.com/teletonusa

Univision News announced that Lourdes Torres has been appointed vice president of Regional News and director of Special Projects for Univision News.

MundoFox announced that “El Capo,” the hit drama series about the adventures of drug lord Pedro Pablo Leon Jaramillo, has begun production of season three, making it the first Spanish-language series to return for a third season on U.S Spanish-language broadcast television.

Univision Communications has offered an interesting infographic regarding the importance of the US Hispanic Social Power.

Univision Communications Inc. and Toyota have announced a transmedia partnership that will include integration of Toyota vehicles into a new telenovela.

Vanidades and Cosmopolitan en Español, both publications of Televisa Publishing + Digital, announced they joined forces with Unilever to offer Divina Latina, the ultimate in-store shopping program at CVS geared for today’s discerning Hispanic female.

The National Hispanic Media Alliance (NHMA), launches with a strong mission to be the leading Hispanic print media advocacy group in the nation, representing prominent community based Hispanic publications; showcasing the value of cultural relevance and the power of hyperlocal content.

Brand strategy on social media has expanded drastically in the past year. While many monitoring conversation during the most-talked-about televised events has been a commonality, brands have taken their social media efforts to a new level: predictive and real-time/responsive content marketing.  By Bill Mrazek, Social Media Strategist, BodenPR

I spent the greater part of last week in Silicon Valley and surrounding areas with about 50 brand managers. We visited with a selection of startups, accelerators, incubators and the usual suspects of social media movers and shakers.

Call 2014 the year of “social acceptance.” More marketers are committing budget to paid social media advertising. And social media companies are providing advertisers better targeting than ever, and more ways to see the return on investment, according to a new eMarketer report, “Social Media Advertising: Seven Trends for 2014.”

Mobile has attracted a sizeable bulk of US consumers, but the vast majority use desktop and laptop computers along with mobile devices, according to a new eMarketer report, “Redefining ‘Mobile-Only’ Users: Millions Selectively Avoid the Desktop.”

The multi-year exclusive partnership will include HSN products across all categories, launching with curated collections in the beauty, home, fashion, culinary, electronics and holiday categories.

Post-Newsweek Stations announced the appointment of Bert Medina as Vice President and General Manager of WPLG–TV, the group’s ABC affiliate in Miami. 

Spanish Broadcasting System, Inc. (SBS) announced the launch of AIRE Radio Networks to create and distribute leading Spanish-language radio programming debuting with a robust and high-profile celebrity lineup and targeted network vehicles.