Media

Nearly one-in-ten U.S. adults (8%) get news through Twitter, according to a new report by the Pew Research Center, in collaboration with the John S. and James L. Knight Foundation. Compared with the 30% of Americans who get news on Facebook, Twitter news consumers stand out as younger, more mobile and more educated.

impreMedia announced the creation of a new Advertiser Solutions Department led by Director, Iraima Yepez. Fernando Lang also was promoted from Advertising Revenue and Operations Director, Digital Division to Senior Director, National Sales for all platforms.

In this new role, Garcia will drive media planning for over $500 million worth of inventory across Univision’s on-air platforms on broadcast and Cable

On Sunday, November 10th at 7:00PM ET/PT, Tr3s will broadcast the “2013 MTV EMA” live offering its viewers the opportunity to tune in to a line-up of EMAzing performances.  Nashville rockers Kings of Leon and fun-loving Swedish duo Icona Pop are the latest acts added to the incredible “2013 MTV EMA” line-up. Meanwhile, three-time “2013 MTV EMA” nominated Thirty Seconds to Mars frontman Jared Leto, two-time EMA nominee and singer Rita Ora, and acclaimed singer-songwriter, actress and Best PUSH nominee Bridgit Mendler are confirmed to present.

Social paid advertising and real-time marketing are changing the way retailers strategize their campaigns. Jennifer Kasper, group vice president of digital, new media and multicultural marketing at Macy’s, spoke with eMarketer’s Rimma Kats about how the retailer is approaching social media, as well as the key role Pinterest will play in its 2014 efforts.

Enlace Juvenil or EJTV, the international communication satellite channel that is directed to Hispanic youth, launches the transmition of “El Arranke with Yasmin Teme and Vanessa Brito Friday, the 1st of November 2013 at 9:00 Am (EDT).

Multiply the $2.5 trillion of purchasing power controlled by mothers (BSM Media) by the 50% of moms who used a mobile device to make or influence purchases last year and what do you get? Okay, I know you can’t multiply unlike terms, but work with me here. You get a plethora of spending power funneling into one channel to buy, or influence the buying of, a wide variety of goods and services.

Lino Garcia, ESPN Deportes’ general manager, sat down with HispanicAd recently to talk about all things ESPN Deportes, the current state of Spanish-language cable and sports media.

AL & CM Broadcasting announced that its premier syndicated Morning Show talent, Alex “El Genio” Lucas has expanded into the Atlanta metro, and will be featured on WPLO “La Bonita 610 AM”. 

A new analysis from Experian Marketing Services found that moms with young kids, defined as children under the age of 5, are often more active on social media, more likely to shop using mobile devices and more open to engage with brands across digital touch-points than other segments of moms and consumers at large.

Vme TV announced the debut of the famous, Spanish series, “Gran Hotel” and “Los Graduados”, a documentary based on the educational challenges of six, young Hispanics in the United States. “Gran Hotel” will air on October 31 at 10 p.m. ET and the first part of “Los Graduados” will be broadcasted on November 1 at 10 p.m. ET.

Veteran journalist and publisher Rossana Rosado has stepped down from her role as Publisher of New York’s El Diario after 14 years.

Marketers are using social media more and more as an integrated tool for branding and advertising. Social media is shifting away from being used as its own individual medium, and is now consistently paired with other channels to increase ROI.

As the market for beverages continues to fragment and brand extensions grow, brands are jockeying for position on store shelves and competing for consumers’ attention in social media, according to a new eMarketer report, “CPG Focus—Beverages: Emerging Mobile and Social Strategies.”

Univision Communications Inc. announced the appointment of Belinda Garza to vice president of Government Relations and Public Engagement. Garza will be based in Washington, D.C. and will report directly to Bert Gomez, senior vice president of Government Relations.

According to the IAB, mobile advertising spend is growing at an unprecedented rate, doubling in 2012 alone from the previous year to reach $3.4 billion. But research is just beginning to tap into what makes this new advertising medium tick, and there is much for marketers and the industry at large to learn about leveraging mobile channels most effectively.

NUVOtv announced the network’s first-ever emerging Latino filmmakers showcase, Nu Point of View: The Emerging Latino Filmmakers, providing filmmakers with a platform for national exposure and NUVOtv’s audience with unique, independent film content. 

ABC and Univision announced that several brands have signed on as launch partners

NUVOtv announced that Sylvia Hart has joined the network as Vice President/Creative Director of On-Air Promotion.

Social media usage is maturing, and as more networks emerge and gain popularity, advertisers and marketers are constantly on the lookout for the “next big thing.” One of the most common ways marketers identify up-and-coming social networks is by looking to a highly social demographic—and one that is highly digital-savvy: teens.