Fusion will launch today at 6:57 PM ET with a musical number that features a cast of young performers dancing through Fusion’s headquarters while singing about the company’s business plan. The video will also be featured on ABC’s “World News with Diane Sawyer” and Univision’s “Univision Noticias.”
Media
Fusion released video prior to today’s premiere of the channel. [VIDEO]
Facebook looks Beyond the Social Media part of its Business
Facebook is no longer positioning itself as just a social media solution. Carolyn Everson, Facebook’s vice president of global marketing solutions, spoke with eMarketer’s Rimma Kats about the key role social advertising and real-time marketing play for the company’s clients, as well as how mobile is constantly opening up opportunities.
Sports Talkers on Fusion
Fusion announced details about its nightly sports comedy program “Sports Talkers,” which will air weeknights at 9:00 p.m., ET.
Cine Sony on Comcast’s Xfinity TV
Cine Sony Television announced a distribution agreement to expand its blockbuster programming to Comcast’s Xfinity TV cable service.
impreMedia adds to Team
impreMedia confirmed the appointment of Hernando Ruiz-Jiménez, Executive Vice President and General Manager, East Division and Damián Mazzotta, General Manager, West Division. Juan Varela also has been tapped as the new Content Director. All three join impreMedia’s Executive Committee and report directly to Francisco Seghezzo, COO.
For B2C Marketers, Social Media tops Content Marketing Efforts
Will the marketers of the future look back and decide that 2013 was the year of content marketing?
Valls named EVP of Ad Sales of Hemisphere Media Group
Hemisphere Media Group, Inc. announced the appointment of 26-year television sales veteran Nicolas J. Valls, former SVP of Network Sales at Univision Network, as EVP of Advertising Sales.
Mobile Gaming Revenues lag behind other Channels
eMarketer estimates the number of US mobile phone gamers will reach 125.9 million in 2013. By 2017, that number is expected to grow to 191.3 million. It’s no surprise that the video game industry, including marketers that target their audiences through gaming, now views mobile as a primary platform.
Cordero departing Fox Deportes heading to HBO LatAm.
Vincent Cordero EVP and GM of FOX Deportes has announced his resignation and will be heading to Miami to be COO of Time Warner’s HBO Latin America
Telemundo launches Telemundo Now app
Telemundo Media announced the launch of TV Everywhere, via the “Telemundo Now” app, available for download at the App Store and Google Play.
San José named SVP & GM WTMO Telemundo Orlando
ZGS Communications announced the appointment of Carlos San José to the position of Senior Vice President and General Manager of WTMO Telemundo Orlando.
Mobile Is Different, (Duh) Smaller: but Size has Many Implications
In a new survey of user habits, lead researcher Praveen Kopalle of the Tuck School of Business at Dartmouth discovered, to no one’s surprise, that people interact with the desktop and mobile Web quite differently.
Mobile Banking offers Opportunities for Customer Engagement
The allure of digital banking is typically its convenience, and ironically, the less banking customers go into physical branches, the more likely they are to interact with their financial institutions.
Lisa Sirotka-Sonnenklar – CEO of McGavern Guild Media Out.
According to Radio Ink, Rep Firm McGavren Guild made the announcement yesterday that Kevin Garrity has been appointed president and chief executive officer. He replaces Lisa Sirotka-Sonnenklar, whose employment was terminated by the board.
Slacker Radio expands with Univision Radio Stations
Slacker launched six new stations from Univision Radio.
Masse named EVP Marketing at NUVOtv
NUVOtv announced that Laura Masse has joined the network as Executive Vice President, Marketing.
Zayas named Weekend Anchor at Telemundo Philadephia
Telemundo Philadelphia / WWSI announced that Emmy Award winning journalist Ramon Zayas has been named anchor for the 6 PM and 11 PM editions of the upcoming weeknight newscast.
Majority of US Internet Users will redeem Digital Coupons in 2013
Many US consumers adopted a frugal mindset during the recession, stretching their dollars with coupons found online as well as in newspapers and magazines. Print coupons still dominate, but digital coupons have quickly gained mainstream acceptance.
Sexts, Lies and Smartphones
Any parent who has ever watched their child hunched over their smartphone, furiously tapping away, may have wondered – “What exactly are they doing?” And, “Should I check their phone?”
Dave Ramsey’s The Lampo Group, Inc. and GLR Networks Team Up
GLR Networks and Dave Ramsey’s, The Lampo Group, Inc., are working together to syndicate newly popular Hispanic personal finance program, “The Andres Gutierrez Show”.


























