Media

The Univision Network’s hit entertainment news and gossip show, “El Gordo y La Flaca”, is celebrating a truly memorable milestone this fall: 15 uninterrupted years on the air with the original hosts, the original schedule, and non-stop success.

  Fully 91% of American adults own a cell phone and many use the devices for much more than phone calls.

  Social media is all about community. Without community, there is no social – unless you’re having schizophrenic conversations with yourself. But, there’s a big difference between BUILDING a community and FOSTERING a community.

  It’s easy for marketers to become overwhelmed by social media. There are so many social networks, and each one can seem essential to your brand’s success. However, it’s not necessary to spend resources on them all. Rather, pick the channels that make the most sense for your brand. There are two key steps to determine which social networks are right for you. First, identify your brand’s audience and goals. Second, understand the strengths that each social network offers to brands.

Restaurants around the world are seeing the value in digital marketing, especially programs that can increase customer loyalty and help establishments get the word out among like-minded diners.

NBCUniversal announced the appointment of Comcast executive Marlene Sanchez Dooner to Executive Vice President, Hispanic Enterprises & Content (HEC).

Cinelatino will celebrate its 20th anniversary with a campaign that includes some of the biggest and most recent blockbuster hits from across Latin America, Mexico, and the Caribbean throughout the month of October.

TV is becoming more social every day. We know viewers tweet during live TV, but there’s still much to learn about the relationship between TV viewing and social media usage. For example, are people tweeting while a show unfolds—during the actual minutes of a program—or are they reserving their Tweets for the commercial breaks?

  The Cabo Comedy Festival, under the slogan “Where the Land Ends and the Fun Begins,” has aligned with NUVOtv, to broadcast the first ever comedy festival in Cabo.

  Although mothers are known to be especially active on social networks, that does not mean they will necessarily endorse their favorite brands by following them on social media. A June 2013 survey of US mothers participating in the Allrecipes.com community found that just more than one-third of respondents followed brands or stores on social media, while 65% said they did not.

  Tr3s announced the premier of new acquisitions from Azteca, as part of its new fall lineup.

  63% of adult cell owners now use their phones to go online, a figure that has doubled since we first started tracking internet usage on cell phones in 2009. In addition, 34% of these cell internet users say that they mostly go online using their cell phone. That means that 21% of all adult cell owners now do most of their online browsing using their mobile phone—and not some other device such as a desktop or laptop computer.

  Mercator Advisory Group is releasing the first in a series of eight reports on consumer payments and banking channels, CustomerMonitor Survey Series 2013 Insight reports, based on primary research conducted with an expanded panel of over 3,000 U.S. adult consumers reflective of the U.S. Bureau of the Census demographic profile of U.S. adult households to gain deeper insight into subsegments of the market.

  ESPN and ESPN Deportes kick off the month-long celebration with One Nacion: ESPN Celebrates the 25th Anniversary of Hispanic Heritage Month, a show centered around the countdown of the top 10 most influential Hispanic athletes of all times.

  Good Karma Broadcasting, LLC (GKB)’s ESPN West Palm announces the launch of ESPN Deportes 760 AM, West Palm Beach’s first Spanish language sports radio station.

  NBCUniversal announced today that Cesar Conde will join the company as an Executive Vice President reporting to Steve Burke, Chief Executive Officer, NBCUniversal.  Conde comes to NBCUniversal from Univision, where he served as President since 2009.   

Univision Communications, Inc. announced a reorganization of the Univision Networks team, under which Alberto Ciurana, president of Programming and Content; Isaac Lee, president of News; and Juan Carlos Rodriquez, president of Univision Deportes will report directly to Randy Falco, president and chief executive officer of Univision Communications, Inc.

ESPN Deportes launches ESPN Sync – the first Spanish-language web-based app that enhances sports viewing with a unique second-screen experience during live sporting events. ESPN Sync debuts during the Mayweather vs. Canelo fight on Saturday, September 14.

ZGS Communications announced that Luis Hernández has been named Vice President and General Manager of KVDA Telemundo San Antonio.

Telemundo Media announced  that Mexican journalist Edgardo del Villar will join the Noticias Telemundo team. Edgardo del Villar will serve as a correspondent and fill-in presenter for a number of the Hispanic network’s programs, including “Un Nuevo Día,” “Al Rojo Vivo con María Celeste” and “Noticiero Telemundo.”