On average consumers receive 3000 advertising messages every day. This amounts to over 1 million messages per year. How do brands break through the clutter and deliver distinctive and effective messaging are “key” questions most creative executives and agencies try to address.
Media
Eddie ‘Piolin’ Sotelo sues over Extortion Plot.
Spanish-language radio star Eddie “Piolin” Sotelo today filed a civil extortion lawsuit against six former Univision employees and their Los Angeles attorneys for attempting to shake him down for nearly $5 million by threatening to go public with false and misleading allegations of sexual harassment and workplace humiliation.
Teens and Mobile Apps Privacy. [REPORT]
As teens gain access to mobile devices, they have embraced app downloading. But many teen apps users have taken steps to uninstall or avoid apps over concern about their privacy.
Mobile pushes US Digital Ad Market Higher.
eMarketer’s latest forecast for digital ad spending anticipates 14.9% growth for the year, just shy of 2012’s 15% growth rate, and set to continue falling through 2017, when spending will rise 7.1% to reach $61.35 billion.
Growing Competition Challenging Twitter in Mexico.
While teen internet users in Mexico were slightly less likely to use social media (86%) than the general online population (88%) in 2012, according to Interactive Advertising Bureau México (IAB México) and Millward Brown data, they fueled Twitter’s success last year. Fully 69% of teen social network users subscribed to the microblogging service in 2012. By comparison, 58% of all social network users did so.
Fusion Network expands sales team.
Mark Olsen, Noreen Iqbal, Jay Williams and Jose Castaneda have joined the Fusion Network Sales team will continue to report to Geri Wang, President, ABC Sales, and Catherine Sullivan, Senior Vice President, ABC News Sales.
Marketers remain Unsure Of Social’s Value.
What’s more, new Forrester data shows that 60% of marketers will increase their social budgets this year, many by a significant amount. Yet, despite the social hype, many (68%) say the channel simply doesn’t offer enough ROI, and measurement challenges often create obstacles to delivering value.
Execs embrace Real-Time Social Apps for Engagement.
Although content marketing and social media marketing are often talked about in separate conversations, the two are closely intertwined for marketers who have fully embraced the latter. Social media provides a great channel for brands and others to deliver content marketing to prospective audiences, but this also requires posting new material at a fast pace in order to keep the social audience engaged.
Finn named SVP of Sales & Marketing of El Rey Network.
Michael Finn has been appointed senior vice president of Sales & Marketing, El Rey Network. Reporting to Univision Communications executive vice president of Advertising Sales Steve Mandala, Finn will be based in the Company’s New York office beginning September 3, 2013.
Cesar Pizarro retires from El Nuevo Herald.
Cesar Pizarro, vice president and business manager of El Nuevo Herald announced his retirement. Since the 1980s, there has been no single individual in our company more closely associated with our strategy in the Hispanic marketplace in general, or with the success of El Nuevo Herald, in particular. Cesar began his career with us in 1974, and along the way has served as Director of Circulation for The Miami News, Regional Sales Manager for The Miami Herald/El Nuevo Herald, Director of Display Ad Sales, National Advertising Director, Director of Spanish Language Publications, and Director of Hispanic Market & International Advertising. He was a key player in the launch of El Nuevo Herald in 1987 as well as the decision to market El Nuevo separately from The Miami Herald in 1998.
