Keith Turner, president of advertising sales and marketing at Univision Communications Inc., spoke with eMarketer’s Ellen Oppenheim for eMarketer’s Media Voices series about how the company is leveraging Hispanic consumers’ mobile and digital usage.
Media
GolTV announces exclusive broadcast of Summer Games.
GolTV has secured the exclusive broadcast rights to three pre-season summer matches and tournaments that will include top teams from England, Germany, Italy and Spain. GolTV will air the Champions League winner Bayern Munich from Bundesliga vs. the top ranking team from La Liga, Barcelona FC in The Uli Hoeneß Cup; the Chelsea Asia Tour that will début Jose Mourinho, formerly with Real Madrid, in his new role as the Chelsea manager; and the Tim Trophy which will feature Italy’s Serie A top teams: Juventus, AC Milan and first time Serie A team, Sassuolo.
GLR Networks launches ‘Échate Pa’Cá con Ana María Canseco’.
GLR Networks announced the addition of their new entertainment radio show to their Spanish language programming geared towards Hispanics living in America. “Échate Pa’Cá con Ana María Canseco” is formatted to specifically target Mexican Regional stations and covers all current topics that affect the lives of today’s Latinos.
Estrella TV adds affiliation With Cocola Broadcasting in Boise ID.
Estrella TV continues to grow its affiliation line-up by adding KZAK-TV (Boise, Idaho) and renewing KMBY-TV (Monterey, California). Both local stations are owned and operated by Cocola Broadcasting, one of the first station groups to sign with Estrella TV as part of its launch.
Azteca America and Coors Light present America vs. Puebla Soccer Tournament in San Jose.
Azteca America and Coors Light have partnered to present the champions of the Liga MX, Club America, as they take on Puebla F.C. in a tournament match on Friday, July 12, at 7:30pm PDT at the Spartan Stadium in San Jose, California. The Spartan Stadium has hosted numerous FIFA events and was one of the venues for the 1999 Woman’s World Cup. The game will be aired live on Azteca America at 10:30 pm EDT/ 7:30 pm PDT.
Global Mobile Advertising Revenues surge 82.8% in 2012. [REPORT]
The U.S. IAB Mobile Marketing Center of Excellence, IAB Europe and IHS revealed that global figures for mobile advertising revenue leaped a massive 82.8 percent to $8.9 billion (€6.9 billion) in 2012 from $5.3 billion (€3.8 billion) in 2011 – highlighting a strong positive growth story taking place across mobile advertising formats.
Advertising for ourselves versus the consumer?
By Enrique Turegano / Al Punto I saw an ad on Univision for an SUV…nice ad. But the VO caught me off guard. It was the poem by Antonio Machado and famous song by Juan Manuel Serrat, “Caminante No Hay Camino”. Great song, great poem…but I wonder how much it connects with US Hispanics….mostly US Mexicans. Do they even know it? Is it important to them? Does it connect emotionally like it does for Spaniards and some South Americans? Probably NOT. Here’s my guess:
1) The creative in charge is from Spain.
2) The creative in charge is a JM Serrat fan.
Thoughts?
Entravision and Abacast form Digital Audio Partnership.
Under the agreement, Entravision will leverage the Abacast Clarity Digital Radio System as its online streaming solution for 42 of its radio stations, and the companies will jointly offer the Abacast Clarity Digital Radio System to Entravision’s 300 affiliated radio stations. Entravision Solutions will also partner with the Abacast Digital Ad Sales Network to focus on expanding digital ad sales for the Latino market.
The 10th Annual Edition of Premios Juventud.
Among the most recently confirmed stars are Chino y Nacho, Marconi with Eiza González, Larry Hernandez, Lucero, Prince Royce, Victor Manuelle with Gocho, Abraham Mateo, El Dasa, J Alvarez, J Balvin, Kevin Ortiz, N’Klabe, and Pee Wee. In addition, Yandel, part of the internationally famous reggaeton duo Wisin y Yandel, will make a rare appearance alone on the “Premios Juventud” stage to debut his first solo release since 2004, titled “Hablé de Ti.” Previously announced performers include Jencarlos Canela, Maite Perroni, Marc Anthony, Pitbull, Thalía, Angel & Khris, Becky G, DJ Chino, Fito Blanco, Leslie Grace, and Papayo.
Reyes named VP of Marketing for Fusion.
Anhelo will lead branding, marketing and promotion as we strive to make Fusion.
America vs. Puebla match presented by Coors and Azteca America
Azteca America and Coors have partnered to present the champions of the Liga MX, Club America, as they take on Puebla F.C. in a friendly match on Friday, July 12 at 7:30pm PDT at the Spartan Stadium in San Jose, California.
P&G’s careful planning led to Pantene’s powerful Twitter Program.
Pantene’s #WantThatHair Twitter program for the Oscars in February 2013 took the kind of unplanned twist that only an agile marketing team can be ready for, according to Kevin Crociata, marketing director of haircare, North America, and Rotha Penn, communications manager, US haircare, for the Procter & Gamble brand. Crociata and Rotha spoke to eMarketer’s Danielle Drolet about the real-time marketing effort for Pantene undertaken during the awards show.
Cinemax opens panregional Advertising Sales in Miami.
HBO Latin America announced the creation of a panregional Advertising Sales team for Cinemax that will be based in Miami, and operate under the leadership of Gabriel Diaz. Gabriel will report directly to Renata da Conceição.
MundoFox premieres El Factor X.
MundoFox announced that “El Factor X” will premiere on Monday July 29th. Following the massive success of “The X Factor” in the U.S. and around the world, this original Spanish-language version will feature young contestants from 8 to 15 years old and will give U.S. Latino viewers the opportunity to choose the next young Latino superstar or breakout music group.
Telemundo acquires Philadelphia Affiliate – – – WWSI-TV
Telemundo Station Group announced that it has completed the acquisition of its Philadelphia affiliate, WWSI-TV (Channel 49), from ZGS Communications.
