Media

Mobile has become so key to consumers’ lives that for the first time this year, time spent on nonvoice mobile activities will surpass time spent online on desktop and laptop computers, eMarketer estimates.

Starting Monday, August 5, ESPN Deportes Radio will simulcast Futbol Picante and offer an extra hour exclusively for radio listeners.

Fusion announced the channel will launch on October 28, 2013. Fusion also unveiled key parts of its programming lineup featuring news, satire and original series.

In celebration of creativity and in preparation for the 2013 Cannes Lions International Festival of Creativity, the IAB has created a unique, comprehensive view of today’s mobile creative best practices. This report contains the findings from research based on Dynamic Logic data from more than 100 mobile campaigns, and Millward Brown Firefly’s in-depth interviews with a variety of creative agency leaders about their thoughts on mobile creative best practice.

Telemundo Media partnered with Gain detergent and invited viewers to join in on social media activation during an episode of “La Voz Kids” that aired July 21. The “A Fresh Moment in the Spotlight” sweepstakes open to fans in both the U.S. and Puerto Rico marked the first time in television history where viewers participated in a real-time commercial experience via Facebook. Gain’s branded integration in “La Voz Kids” elevated engagement, with an increase of 75% in brand affinity and an 88% lift in purchase interest vs. Spanish language TV branded entertainment norms, according to branded entertainment measurement industry leader, iTVX.

Marketers – we’ve news for you. The bad news is that, with the internet as the enabler and social media as the driver, today’s consumers are the new brand custodians. Yes, your power base is being eroded.