Media

In Latin America, where web use is still well below levels in more developed markets, those who go online see the internet as an important source of information, including for finding out about new products and brands.

Last year, using social media marketing to garner positive sentiment was the leading goal, whereas this year it dropped to No. 4. Marketers may be finding that it is less important that their posts get a warm reception from social users and more important that they keep consumers posting, “liking” and sharing social content.

Pixability debuted “The Top 100 Global Brands: Key Lessons for Success on YouTube,” a comprehensive study on the use of YouTube by the leading global brands to drive video and digital marketing success. Revealing a 99 percent YouTube adoption rate and 73 percent year-over-year growth, the brands driving the best results are moving beyond television-style brand awareness to much more socially-engaged, longer-form, content-rich channels.

Meredith Corporation publisher of Siempre Mujer and Ser Padres magazines announced that it had rebranded its Hispanic business unit as Meredith Hispanic Media (MHM), reflecting the company’s diverse Hispanic offerings across multiple media channels.

Given the prevailing megatrends (megatrends take years and even decades to evolve, and tend to manifest in a number of microtrends, that is, emerging and niche behavioural changes, over the years) of Tech Life and Social Cohesion, the increasingly important role of Tech Life in enabling social cohesion is becoming clearer.

In this report we also studied online adults’ use of Twitter. The percentage of internet users who are on Twitter has more than doubled since November 2010, currently standing at 18%. Internet users ages 18-29 are the most likely to use Twitter—30% of them now do so.

On first glance, it might seem possible to sum up the global social network landscape in a single word: Facebook. With almost 1.1 billion users expected by the end of 2013, Facebook has become the top social network in nearly every country in the world except China and Russia. However, it is far from the only social network internet users worldwide access. Even with a clear leader, the global landscape is too complex to be summed up with a single site, according to a new eMarketer report, “The Global Social Network Landscape: A Country-by-Country Guide to Social Network Usage.”

mun2 launched an on-air and off-air brand refresh campaign that features new design elements as well as a humorous awareness campaign that focuses on the duality of life and language of its influential audience.

Eddie “Piolin” Sotelo released the following statement today regarding recent media coverage of his departure from Univision Radio.