In the US, 28 million people will use Twitter on their mobile phones at least monthly this year, eMarketer estimates. That’s up 22% over 2012 figures but still a far cry from earlier growth levels. Twitter mobile users will account for just 11.4% of mobile phone users and 8.8% of the overall population.
Media
A Mobile Shopper’s Journey: From the Couch to the Store (and Back Again). [INSIGHT & INFOGRAPHIC]
We already know that mobile shopping is growing, in step with the growing group of smartphone and tablet owners, but what kinds of activities are mobile shoppers pursuing? Considering the varying mobility between tablets and smartphones, it’s little surprise that mobile shopping activities often depend on which device is used as much as where it’s being used.
For Digital Shopping, Baby Boomers favor Desktop over Mobile
Baby boomers resist acknowledging they’re no longer young—at the same time, they show their age in below-average adoption of some digital technologies, according to a new eMarketer report, “Baby Boomers in the Marketplace: How the ‘Ever Young’ Generation Approaches Shopping, Health and Retirement.”
Telemundo will announce the Winner of the ‘Mas Socia’ (Most Social) Award.
Telemundo Media unveiled the social TV experience for the upcoming “Premios Tu Mundo” Awards to air live from the American Airlines Arena on Thursday, August 15 at 8pm ET.
Hispanic Radio Today 2013. [REPORT]
Hispanic Radio Today 2013 provides an in-depth look at the radio listening activity and consumer profiles of Hispanic consumers in the U.S. This year’s report again reveals that radio has near-universal reach among English- and Spanish-dominant Hispanic consumers. It also shows that Hispanic audiences are huge spenders in many key retail categories.
Schick Xtreme3 celebrates ‘Camino Al Exito’ Campaign.
Schick Xtreme3 announced the launch of “Camino Al E xito”, (Journey to Success), a national Hispanic campaign that offers one boxer and one dancer the chance to make their dreams a reality.
SiriusXM launches ‘Piolin Radio’.
Sirius XM Radio announced that Eddie ‘Piolin’ Sotelo will launch a new entertainment channel exclusively on SiriusXM, anchored by his own daily, morning-drive show, “El Show de Piolin.”
Many Companies still Not Leveraging Social Media as a Crisis Management Resource.
As part of their business continuity management (BCM) efforts, companies today are re-thinking their approach to crisis management, but are still behind in leveraging social media as a crucial resource, according to the new Business Continuity Insights Survey by PwC US.
Twitter use Rises across US Age Groups.
Social networking reached 72% of US adult web users in May 2013, according to data from the Pew Internet & American Life Project. That’s up from 67% in December 2012, and an indication that social use is still growing, rather than beginning to plateau.
Open Rates continue to Rise as Consumers Interact with Email via Mobile Devices.
Epsilon and Email Institute released the Q1 2013 North America Email Trends and Benchmarks report. The report shows email open rates continue to increase quarter over quarter and year over year as consumers engage with email at any time and from any location via mobile devices.
Toyota is going places with Ximena Sarinana.
Latino music fans can get the inside scoop on the 2013 Outside Lands Music and Arts Festival in San Francisco, thanks to Toyota and Latin pop music star Ximena Sarinana. Toyota will be there every step of the way, with Ms. Sarinana chronicling the event in a week-long social media series centered on music and culture.
