In this report we also studied online adults’ use of Twitter. The percentage of internet users who are on Twitter has more than doubled since November 2010, currently standing at 18%. Internet users ages 18-29 are the most likely to use Twitter—30% of them now do so.
Media
What are some Key Differences in Social Activity around the World?
On first glance, it might seem possible to sum up the global social network landscape in a single word: Facebook. With almost 1.1 billion users expected by the end of 2013, Facebook has become the top social network in nearly every country in the world except China and Russia. However, it is far from the only social network internet users worldwide access. Even with a clear leader, the global landscape is too complex to be summed up with a single site, according to a new eMarketer report, “The Global Social Network Landscape: A Country-by-Country Guide to Social Network Usage.”
mun2 tolls out new logo and branding.
mun2 launched an on-air and off-air brand refresh campaign that features new design elements as well as a humorous awareness campaign that focuses on the duality of life and language of its influential audience.
Eddie ‘Piolin’ Sotelo releases statement regarding Univision Departure.
Eddie “Piolin” Sotelo released the following statement today regarding recent media coverage of his departure from Univision Radio.
US Time Spent on Mobile to Overtake Desktop.
Mobile has become so key to consumers’ lives that for the first time this year, time spent on nonvoice mobile activities will surpass time spent online on desktop and laptop computers, eMarketer estimates.
ESPN Deportes brings Futbol Picante to Radio Listeners.
Starting Monday, August 5, ESPN Deportes Radio will simulcast Futbol Picante and offer an extra hour exclusively for radio listeners.
Fusion unveils programming roster in preparations to October 28, 2013 launch.
Fusion announced the channel will launch on October 28, 2013. Fusion also unveiled key parts of its programming lineup featuring news, satire and original series.
The art of successful mobile brand advertising. [REPORT]
In celebration of creativity and in preparation for the 2013 Cannes Lions International Festival of Creativity, the IAB has created a unique, comprehensive view of today’s mobile creative best practices. This report contains the findings from research based on Dynamic Logic data from more than 100 mobile campaigns, and Millward Brown Firefly’s in-depth interviews with a variety of creative agency leaders about their thoughts on mobile creative best practice.
