Media

Marketers are devoting more time and energy to monitoring real-time conversations in social media and then rapidly developing creative to take advantage of those discussions. However, according to a new eMarketer report—“Advertising in the Moment: Real-Time Strategies for Paid Social Media”—to be truly effective in real-time marketing also means moving more quickly with paid advertising.

New research from GfK Media & Entertainment shows that the estimated number of Americans now relying exclusively on over-the-air (OTA) television broadcasting increased to 59.7 million, up from 54 million just a year ago. The percentage of TV households currently OTA reliant has now grown from 14% in 2010 to 19.3% in the current survey, a 38% increase in just four years. The recently completed survey also found that the demographics of broadcast-only households continue to skew toward younger adults, minorities and lower-income families.

As the sport of basketball and the NBA continue to grow in popularity in countries and continents around the world, it’s no wonder that the globalization of the sport has generated a widespread and diverse fan base. And it’s not just global at the fan level. In this year’s NBA finals, for example, players on the Miami Heat and the San Antonio Spurs squads represented seven different countries, ranging from Argentina to New Zealand.

The effect of social media on regular viewers – or, “repeaters” – of a television show is much higher relative to the impact on people who infrequently sample a show, according to the findings. Infrequent viewers are mainly influenced by off-line word-of-mouth, which can be five to 10 times as effective as social media in reaching these potential viewers. Conversely, TV show promos were found potentially to be a distraction for repeaters of that show.

Radio listeners who spend more than 21% of their time listening via Internet radio are 2x as likely to purchase a product they heard advertised compared to those who listen more predominantly to broadcast radio. This is just one of many insights into the Internet Radio Marketplace our Consumer Insights and Research teams touch in this white paper after conducting research in order to better understand the growth of radio, dissect how Internet and broadcast work in tandem, and examine behaviors specific to Internet radio.

Around the world, web users are surfing the internet on ever-more devices. A GlobalWebIndex survey of 180,000 web users in 31 countries found that as of Q1 2013, three out of five respondents accessed the internet on a mobile phone, and 22% used a tablet. That’s in addition to the steady percentage of internet users—about 93%—who’ve been using a personal desktop or laptop for the past couple of years.

With close to 75 per cent of mobile users falling asleep with their device within reach, the power and influence that mobile has on consumers’ daily lives is undeniable. To frame mobile as a force in the media world, the Mobile Marketing Association (MMA) unveiled a new positioning to reflect the value that mobile offers as a marketing vehicle.

La Batalla de las Estrellas: Messi y Sus Amigos vs. Resto del Mundo will air live on Estrella TV from the world famous Coliseum in Los Angeles on Wednesday, July 3RD.

Telemundo Media announced the appointment of veteran corporate executive Efrain Lopez as Senior Vice President of Strategy, effective immediately. Lopez will be based in Miami and report to Emilio Romano, President of Telemundo Media.