So if consumers are using second screens while watching TV, are they using them merely as distractions? Or are they using these second screens to engage more deeply with what they’re watching? The answer is both. Among tablet owners, general Web searches (76%) and general Web browsing (68%) are still among the top second-screen activities. But consumers are also using second screens for activities that are directly related to the content they’re viewing, as almost half of tablet owners look up information about what they’re watching.
Media
Sands named Regional VP of Univision Chicago.
Univision Communications Inc. announced the appointment of Larry Sands to regional vice president of Univision Chicago. He will continue to serve as the president of Univision Puerto Rico and oversee all operations in both markets.
Tommy Johansen back in Hispanic TV as CNN Latino launches in Miami.
CNN Latino is expanding to Miami, it was announced by Cynthia Hudson, senior vice president and general manager of CNN en Español and Hispanic Strategy for CNN/U.S. With the addition of Miami to its existing presence in Los Angeles, New York, Orlando, Tampa, Phoenix and Salt Lake City.
Streaming Music Strikes a Chord with Consumers
From live local newscasts via mobile to time-shifted season finales in the living room, the rising wave of streamed content continues to engage our eyes and ears. And digital music plays a big part of the swell, keeping our toes tapping and heads bobbing
Consumers are interacting on social media via advertising cues from their favorite brands. [REPORT]
Burst Media released the results of a survey revealing how and why web users interact with brands via social media. Conducted in March among 2,577 U.S. online adults aged 18 or older, the study found that the effectiveness of social cues in advertisements varies by the medium the ad appears in. Among respondents who recall social media prompts in advertising, digital ads (61.0%) and television ads (58.7%) are most effective at driving interaction with a brand’s social platforms such as Facebook, Twitter and Instagram. These are followed by print ads (52.4%), radio ads (41.5%) and outdoor ads (39.4%).
Get Your Master’s Degree In Social Media (No Joke)
Over the past week, the University of Florida has been targeting me on Facebook as part of a lead-generation campaign to drive enrollment for its journalism and communications school’s Master’s in Social Media. The copy reads, “UF is now offering the first of its kind Master’s in Social Media – 100% Online.” I didn’t believe it was real, at first. But I clicked through and, sure enough, it was. If people will buy it, why not sell it?
Social Media’s influence on TV Viewing currently is Small.
Consumers’ interaction with social media in relation to their television viewing is relatively modest compared to other forms of communication and lags behind other online media, TV promotions and, especially, offline communication, according to a new study. Only 12% of respondents use social media one or more times per day concerning TV.
Schwarz named VP of Univision Cable Networks.
Cristina Schwarz will take on the role of vice president of Univision Cable Networks effective immediately.
NUVOtv announces Network Re-launch
on-air look with a sleek new logo and color palette along with the tag line – We Are It.
