Viacom International Media Networks (VIMN) – the Americas announced new leadership at Tr3s with the appointment of Maria Badillo as Vice President of Programming & Production (P&P) for the US Hispanic network.
Media
CNN Latino to launch.
CNN en Español will launch CNN Latino, a new Spanish language programming block custom made for the U.S. Hispanic market, it was announced by Cynthia Hudson-Fernández, Senior Vice President and General Manager of CNN en Español and Hispanic strategy for CNN/U.S.
Structuring a Social Media Team. [INSIGHT & REPORT]
How do other organizations—from small nonprofits to multinational corporations—staff a social media team? How many people are using Twitter, Facebook, and other platforms? And what do these professionals earn?
Univision transforms Telefutura into UniMás.
Univision Communications Inc. announced the launch of the UniMás Network, the newly transformed TeleFutura. UniMás provides content from Spanish-language producers, including Caracol Televisión, RTI Colombia, and Televisa.
The Best (and Worst) of Mobile Connectivity. ‘INSIGHT & REPORT]
Some 85% of American adults own a cell phone, and these mobile devices now play a central role in many aspects of their owners’ lives according to a new survey. For many cell owners, their phone is an essential utility that they check frequently, keep close at all times, and would have trouble functioning without.
Reviews turn Social Media into Gift Guides.
Holiday shoppers are making a list and checking it against social media content—especially reviews, which they trust to help them make the best decisions about what to buy for friends and family members this season.
Emerging Social Media Platforms growing Market Share with Advertisers.
Pinterest, Online Video, and Google+ are being used more regularly by marketers in their advertising campaigns. That is a key finding of the latest quarterly survey of advertising agencies by STRATA, a leading media buying and selling software provider.
Mobile presents marketers an unprecedented opportunity to engage with consumers. [REPORTS]
The AdReaction 2012 study was conducted using qualitative and/or quantitative methodologies across 18 countries. The study was designed to understand what marketers need to know to explore advertising in the mobile space with confidence.
Trends for 2013: Making Mobile-First a Priority
For years, marketers emphasized a build-for-the-desktop-first approach, with mobile serving as little more than a sideshow. However, rapid advances in smartphone and tablet ownership have changed that equation.
Brands Respond to Mobile Customer Service Demand
Savvy businesses are stepping up their mobile activities, not only in terms of content and marketing, but also in terms of customer service and support. According to a study by SAP and Social Media Today, 38% of companies surveyed worldwide in 2012 offered customer service through the mobile channel.
