Media

A new report by IBM finds that while companies are increasing their social technology investments, middle management leaders are struggling to embrace these capabilities as part of their day-to-day work.

TBWA\Worldwide announced the release of a new global study that reveals the powerful engagement opportunities that exist with young adults by leveraging their deep commitment to social causes. The study proves that companies, brands and NGOs have invaluable opportunities to engage in social issues with this powerful generation.

As mobile increasingly becomes a keystone in the holiday campaigns of brand marketers, the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence, in partnership with Prosper Mobile Insights, released its second annual “Mobile Shoppers” study.

Terra Live Music brings you closer than ever to Alejandro Sanz, who will perform for the first time in a digitally live-streamed concert, broadcasted internationally on Thursday, December 6 at 7:00 p.m. ET( pre-show starts at 6:30 p.m. ET).

There are some conversations you just have to have over and over, and somehow this seems particularly true with social media.

Short, yet powerful enough to amplify the voice of millions and spark world-movements in 140 characters; welcome to a new Twitter nation! Where relationships, conversations and like-minded people come together for a unique reporting-networking-happy-hour-debate-table-style-real-time-virtual-exchange. By Lili Gil, Co-founder XL Alliance and Media Contributor

Available on HispanicCMO.com and HispanicPRpro.com

Mobile phones aren’t only for use on the go—and that’s the case around the world, where smartphone owners are at least as likely to text, tweet or skim the internet while on the couch as they are to check the latest sports scores while running errands. But in Mexico, home use beats out actual mobile use by a wide margin.

In the US, mass ownership of smartphones has made the mobile internet a normal part of life for a large chunk of the population, and when on the go, one key activity for many consumers is a basic biological one: finding the next meal.

One in three cell phone owners (31%) have used their phone to look for health information. In a comparable, national survey conducted two years ago, 17% of cell phone owners had used their phones to look for health advice.

Wow, is this unexpected or what? Everyone who is following the dramatic decline of landline telephones in Puerto Rico expects that at some point the drop will stop.

According to The NPD Group, 50 percent of Internet users (96 million) listened to music on an Internet radio or on-demand music service in the past three months. More than one-third (37 percent) of U.S. Internet users listened to music on Pandora and other Internet radio services, while an equal percentage (36 percent) used an on-demand music service, like YouTube, VEVO, Spotify, MOG, Rhapsody, and Rdio.

US Latino broadcast network Estrella TV has launched a combined advertising-promotion campaign on behalf of Toyota of Southern California that will award a Toyota truck (Tundra) – all decked out by popular singer Gerardo Ortiz, hailed as the phenomenon of the Regional Mexican genre, to a lucky Estrella TV viewer.